What's New in CreatorIQ
Introducing the all-new CreatorIQ
Introducing the new CreatorIQ: Your operating system for creator-led growth
The demand for content today is greater than ever, and creator content is the only way to keep pace. And with the shift to algorithm-driven social feeds, leading with content in your strategy is more critical than ever.
The next generation of CreatorIQ will prepare you for the content-first, creator-led future in a way that's seamless and scalable.
Introducing BenchmarkIQ: Your Global Competitive Benchmarking Solution
BenchmarkIQ gives you a clear view of your competitive landscape across 37 markets.
Track performance, analyze competitors, and measure impact globally—all in one dashboard.
Content-First Discovery Drives Faster, More Efficient Search
The new Discovery experience makes it easier than ever to find and evaluate creators based on their content.
Effortlessly track all brand mentions and get content-focused search results that adapt to your preferences.
The Fastest Way to Launch Campaigns—and Track Every Post That Matters
Reimagined Campaigns in CreatorIQ help you launch faster, manage every step in one place, and track content with confidence.
Save time on setup, simplify workflows, and get complete content coverage with AI-powered tracking.
Recently released
We're always innovating and evolving CreatorIQ, so you can stay one step ahead. See the most recent updates to CreatorIQ.
Estimate Performance With Greater Accuracy
We've updated our estimated metrics to reflect how social platforms really work.
Our new methodology provides you with more accurate metrics when first-party data isn't available.
Introducing a Unified Creator Experience
Say goodbye to one-off pages and scattered workflows.
The new CreatorIQ portal gives creators one secure place to manage briefs, payments, and more—making collaboration smoother for everyone.
Standardized Metrics Consistency Aligned to Social Platform Definitions
We're updating how Video Views and Impressions are defined and displayed in CreatorIQ.
Our goal is to align creator marketing reporting with industry standards and help you make informed decisions with consistent and accurate data.
Adopt a Content-First Approach to Marketing with the Next Generation of CreatorIQ
The demand for content today is greater than ever, and creator content is the only way to keep pace. The next generation of CreatorIQ—coming later this year—will prepare you for the content-first, creator led future.
Coming Soon
See what we’re working on right now, and get prepared for the future of CreatorIQ.
Strategy & Best Practices
Monthly Product Releases
Adopt a Content-First Approach to Marketing with the Next Generation of CreatorIQ
The demand for content today is greater than ever, and creator content is the only way to keep pace.
The next generation of CreatorIQ—coming later this year—will prepare you for the content-first, creator led future.
Adopt a Content-First Approach to Marketing with the Next Generation of CreatorIQ
The demand for content today is greater than ever, and creator content is the only way to keep pace.
The next generation of CreatorIQ—coming later this year—will prepare you for the content-first, creator led future.
Unlock Better Discovery With a Content-First Approach
The new Discovery experience makes it easier than ever to find and evaluate creators based on their content.
Effortlessly track all brand mentions and get content-focused search results that adapt to your preference and continually improve over time.
Establish Approval Workflows with Lists for Proper Evaluation
It’s easier than ever to evaluate creators as a team with new tools for collaboration.
Add creators to lists for review before bringing them into your network to intentionally build a database that reflects your real community.
Track Your Community and Manage All Content from One Central Hub
Track all content from creators for deep insight.
Gain a holistic view of all creators in your network, so you can make informed decisions about which relationships to invest in.
Get an Instant Snapshot of Your Creators and their Partnership History
Get a complete view of a creator’s social presence—recent content, accounts, brand mentions, and more.
Plus, see every creator’s full relationship history with you and enrich their profile with program-specific data.
Product release resources
Check out our release materials including monthly roundup articles, our recent product keynote, and product spotlight videos with top tips and use cases.
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Meet the New CreatorIQ
The new era of marketing is content-first, creator-led, and community-centered.
See how the new CreatorIQ, your operating system for creator-led growth, is built to meet the moment.
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Product Lab Webinar Hub
In our Product Lab Webinar series, our Product experts and strategists spotlight the most exciting solutions coming to the new CreatorIQ platform.
Catch up on all the past sessions in our Product Lab Webinar Hub.
See for yourself
CreatorIQ is the leading enterprise creator marketing platform brands and agencies rely on to maximize creator marketing programs that are safe, seamless, smart, and scalable.
Ready to see what CreatorIQ can do for you?