2026 Research Report State of Creator Marketing
Creator marketing has entered a new era—one defined by operational maturity, rising investment, and greater accountability.
Based on insights from over 1,700 brands, agencies, and creators across 17+ industries and 9+ regions, our sixth annual influencer marketing report explores what’s driving performance in 2026, and what marketing leaders are doing differently to win.
Influencer marketing was once an experimental marketing channel.
Now, it's a central part of modern marketing strategies.
As investment grows in 2026, marketers are expected to deliver measurable ROI, strengthen creator partnerships, and adapt to evolving marketing trends and social media trends.
CreatorIQ's research insights offer a clear view of what sustainable growth looks like in today’s creator economy.
