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Measurement & Reporting Measure Creator Marketing ROI

Monitor your creator marketing program’s performance across every channel with real-time analytics and customizable ROI dashboards.

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Why Choose Us A difference you can measure

CreatorIQ empowers brands with advanced analytics and custom reporting to help them track their creators’ performance, prove ROI, and fuel smarter marketing decisions. Our tailored approach ensures that your team will get the insights that matter most, when they matter most.
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  • Gauge your performance against the metrics that matter most to you Demonstrate success via a complete view of your program’s health, using your chosen KPIs and your prioritized suite of metrics.
  • Filter your data to uncover strategic insights Build and refine your creator marketing strategy by analyzing performance across every post, creator, and campaign, surfacing wins and highlighting areas for improvement. 
  • Prove the ROI of your creator marketing efforts Assemble a performance track record, and customized insights, that tie your program’s impact to your organization’s bottom line.

Highlights Measurement built for you

CreatorIQ’s measurement solutions are designed to answer your toughest questions with complete transparency and customization. From campaign performance to competitive benchmarking to ROI, here’s how we help you prove and improve your results, and build a winning creator marketing strategy.
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Configurable reporting dashboards and customizable reports

Demonstrate the impact of your campaigns with all-encompassing, easily editable reports that can be sliced and diced for deeper insights.

Always-on community tracking

Go beyond just campaign performance to capture the holistic impact of earned content about your brand, with stats monitoring the health of your hand-selected creator community, all in real time.

Comprehensive competitive reporting

Benchmark your brand’s performance against the competition, using key outcome metrics like impressions, engagements, EMV, and other critical market indicators.

Insights built for enterprise

CreatorIQ’s Enterprise Dashboard offers a single location where global enterprises can track and benchmark key metrics for each of its subsidiary brands across specific markets, and report on how individual campaigns, brands, and regions all contributed to high-level success.

Find Your ROI

Discover how CreatorIQ helps you connect performance data to real business outcomes, and prove what’s working.
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Related Resources Explore measurement

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Experienced Data & Analytics Leader Doug Jensen on Unlocking Marketing Success in the Creator Era

In Ep. 149 of our Earned podcast, CreatorIQ sat down with Doug Jensen, an experienced data and analytics leader, to talk about all things creator marketing measurement.

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How to Use Our Creator Marketing Industry Benchmarks Calculator

How brands can use the Creator Marketing Industry Benchmarks Calculator, and CreatorIQ’s measurement philosophy, to assess program health and set KPIs.

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FAQs Metrics, Measurements, & More

Here are some of the most frequently asked questions we get about measurement.

What metrics does CreatorIQ track?

CreatorIQ tracks a range of metrics, from tactical, campaign-level metrics like engagement rate and impressions to operational, program-level metrics like retention, all the way up to strategic, business-level metrics like share of voice and competitive social media value.

How do I determine which metrics are relevant for my program?

CreatorIQ’s measurement philosophy is undergirded by a clear, detailed framework that helps brands develop their own methodologies, customized to their programs.

How do I use CreatorIQ’s measurement framework to inform my program’s strategy?

CreatorIQ will help you identify realistic goals and useful metrics, then activate these insights in real-time, ensuring that your creator marketing strategy remains agile and effective.

Does CreatorIQ ever refine or expand its metrics?

Only all the time! We’re continuously refining our metrics, adding deeper levels of integration and providing clearer transparency so that we—and your creator marketing program—can become better than ever.