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SafeIQ AI Brand Safety Designed for Precision

Our SafeIQ solution delivers proactive, multimodal brand safety that dynamically adapts to your tolerances over time.

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Why choose us Invest confidently in creator marketing

In a world that’s noisier than ever, context matters. A rise in creator content means a rise in the ways that consumers experience your brand. To stay ahead, organizations need infrastructure that provides visibility, mitigates risks, and maximizes reward.

SafeIQ is the industry’s first AI solution powering brand-aligned brand safety and suitability, designed to give businesses the confidence to invest in creator-led growth.
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  • Improve partnership suitability Ensure stronger creator partnerships through in-depth content analysis that captures every signal, and responds to your feedback, so you can connect with the right creators. 
  • Safeguard your reputation
    Mitigate risk that could lead to revenue or reputation loss, and scale creator strategy with assurance. 
  • Shift to a proactive approach Comprehensively monitor your high-value creators before, during, and after activation.
  • Gain efficiencies and oversight Increase governance and control even while automating risk monitoring and reducing manual content review.
  • See ROI Soar 82% of brands who prioritize safety report a year-over-year increase in ROI—15% more than those who don’t. 

Capabilities Risks surfaced by AI, determined by you

Built to protect reputation, unlock ROI, and sustain growth at scale, SafeIQ surfaces potential issues along with their severity, all while delivering creator data that provides an unprecedented understanding of safety, suitability, and fit.
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AI that understands content in context

Our safety solution is powered by multimodal, always-on content monitoring that analyzes text, audio, and visuals across major languages, capturing unspoken context and cultural nuance.

Lightning speed
analysis

SafeIQ contextualizes findings with issue summaries and surfaces exact timestamps, taking review time of a 40 minute video down to just one minute.

Review issues based on severity, not scores

Every post comes with an initial severity level and context for your review—so you know what most deserves your attention. 

Adaptive, brand-aligned precision

Our self-learning algorithm dynamically adapts to your priorities and risk tolerance thresholds over time, accelerating efficiency and enhancing performance.

Protection and scale, unlocked

Built for today’s high-volume, video-first landscape, SafeIQ empowers teams to focus on what matters most: reputation, cultural relevance, and long-term growth.
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Related Resources Safety Resources

Explore our best practices, news, and research on brand safety and suitability in creator marketing. 
TWN

Creator Marketing Isn’t Risk-Free for Brands—and That’s the Point

CreatorIQ VP of Product Innovation Nate Harris shares his perspective on brand safety and creator marketing.

Read More →
TWN

Rethinking Brand Safety in the Age of Machine Learning

CreatorIQ Sr. Product Manager, Jonathan Iyandemye, and Director of Customer Success, Arika Vissers, discuss brand safety and suitability trends and best practices.

Read More →

FAQs Your SafeIQ questions answered

Here are some of the most frequently asked questions we get about our solution.

What is SafeIQ?

SafeIQ is CreatorIQ’s AI-native brand safety and suitability solution, built to help businesses increase oversight, maximize rewards, and minimize risk in creator partnerships.

How does SafeIQ detect risks?

SafeIQ uses multimodal (text, audio, and visual) content detection and AI analysis to identify and surface potential issues in context.

Can SafeIQ adapt to my brand guidelines?

Yes! SafeIQ uses a self-learning algorithm that responds to your feedback for suitability, so your recommendations align to your brand guidelines and improve over time.

Is SafeIQ suitable for global programs?

Absolutely—SafeIQ supports multiple languages and special characters to meet global needs. 

Is SafeIQ only available to platform users?

No. While SafeIQ is fully integrated into our platform, it’s also designed as a stand alone product and can be purchased even if you don’t use CreatorQ for your creator marketing program (but we think you should).