Use game-based search to save time and pinpoint creators who have streamed specific games from among CreatorIQ’s database of over 40K Twitch creators
Draw from game-based insights to determine which creators already have an affinity for specific games
Distinguish between intense vs. casual fans by viewing the frequency and recency of gamers’ content
Evaluate a creator’s game-specific content directly within CreatorIQ to determine campaign-fit
"Knowing more about talents’ audiences within social media allows them to engage and do branded content; and allows us to make sure sure advertisers are taking advantage of that. Having real-time data at our fingertips helps our teams streamline results."
Jeff Silber, Head of Digital Monetization. iHeartMedia