CreatorIQ home

Platform The Creator Graph®

The proprietary intelligence foundation that powers CreatorIQ, mapping the connections among creators, brands, and consumers.

Learn more

Trusted by 1,300+ of the world's most innovative brands and agencies

Dentsu
Nestle Logo
Unilever logo - w
Burson Logo
Wella SVG
Google_Color_Logo 1
Beiersdorf_Logo 1
iHeartMedia_SemiStacked_k 1
Delta_k_r 1
YETI_w 1
Sephora Logo 1
creatorgraphs

Over 11 years of creator, content, and proprietary performance data.

280M social posts processed daily

One creator, one identity.

The Creator Graph® recognizes the same creator across every handle and platform, then connects them to their content, partnerships, and results.

Context behind every result.

It maps how audiences, content, and brand relationships relate to campaign outcomes, so insights explain what’s driving performance.

Intelligence that compounds.

Every campaign adds signal and every safety review refines the model, so the foundation under your program grows stronger over time.

Power your program with intelligence that compounds

Find out how the Creator Graph® gives your team a data advantage that grows with each campaign.
Schedule a demo

Related Resources Data and intelligence insights

Learn about best practices and CreatorIQ's approach to data, innovation and intelligence:
TWN

The Compliance Edge: Why Legal Integrity Is Now a Brand Advantage

Daniel Hepher, CreatorIQ's Head of Legal, breaks down how good data practices help to build smarter, more resilient strategies.

Read More →
TWN

How to Use Our Creator Marketing Industry Benchmarks Calculator

See data from The Creator Graph® in action. Learn how to use our Creator Marketing Benchmarking Calculator and then give it a whirl.

Read More →

FAQs All about The Creator Graph®

Here are some of the most frequently asked questions we get.

What is The Creator Graph®?

The Creator Graph® is CreatorIQ’s proprietary intelligence foundation. Built on more than a decade of creator, content, and performance data and processing 280 million social posts a day, it maps how creators, brands, content, and outcomes relate.

How can I use The Creator Graph®?

By using CreatorIQ! The Creator Graph® is the foundation underneath the platform, powering the data, insights, and AI your team relies on for discovery, brand safety, and measurement.

How is the Creator Graph® different from a database?

A database records what you have. The Creator Graph® maps how it all relates, recognizing a creator across handles and platforms and connecting them to their content, partnerships, and campaign results.

What makes CreatorIQ's data different?

More than a decade of entity resolution, relationship history across thousands of brands, and campaign outcomes that platform data alone can’t provide. It’s what keeps our insights grounded in how real programs perform.

How does The Creator Graph® power AI solutions?

Good AI starts with good data. The Creator Graph® structures and models creator data first, and our AI layers build on that foundation to surface insights you can act on directly in the product. Each campaign validates the signal, so the intelligence keeps getting sharper.