The Fastest Way to Launch Campaigns—and Track Every Post That Matters

We’ve reimagined Campaigns in CreatorIQ so you can easily plan, manage, and scale every type of creator activation from a single place. You’ll save time on campaign setup and management and gain confidence in your content tracking and reporting.

Here’s how: a simplified setup flow makes it easy to customize Campaigns to match your team’s process, and our AI models power even more comprehensive content tracking. To bring it all to life, you’ll communicate with creators at scale—invite them, share briefs, and approve content—all without ever leaving your Campaign.

Curious how it works in practice? Let’s dive into what’s coming in Campaigns.

What do you unlock with the new Campaign experience?

Campaigns in CreatorIQ are more customizable, streamlined, and reliable than ever before. 
Here’s what you’ll get in the new experience:

• Customizable, Guided Setup. Choose only the modules your team needs—whether it’s campaign requirements, a campaign details page for creators, or paid media reporting—and follow an intuitive, step-by-step flow to build campaigns that align with your objectives. 
• AI-Powered Content Detection. Our machine-learning models automatically track every piece of creator content that mentions your brand. You’ll get complete content coverage across all platforms, plus reliable performance metrics that refresh every eight hours.
• End-to-End Execution. Run every campaign task entirely within CreatorIQ: invite creators, distribute briefs, review and approve content, then monitor results in real time. When you need more functionality, we have optional add-ons—like product tracking, paid-media reporting, or affiliate integrations—to fit your workflows.

With upgraded Campaigns, you’ll streamline execution, scale every strategy with ease, and confidently track your creator content and its impact.

How is it different from the previous Campaign solutions?

Whether you managed campaigns in Tribe Dynamics or CreatorIQ’s original platform, our new Campaign experience offers even more value and flexibility. Here’s how it’s improved:

Tribe Dynamics:
If you previously tracked campaigns in Tribe Dynamics, you’re already familiar with the brand models that power Campaigns in the new CreatorIQ. In addition to content tracking, you’ll gain new tools to manage every component of your campaigns directly in-platform.

CreatorIQ:
If you previously tracked campaigns in CreatorIQ, you already have access to robust tools for managing your campaigns from end to end. Now, we’re simplifying the experience so you can go from planning to launch in no time, and introducing powerful AI models for more complete content coverage.

In short, the new Campaign experience combines the best of both worlds—a centralized workflow, advanced content detection, and fast setup—so you can plan, launch, and manage campaigns more efficiently than ever.

How does CreatorIQ use AI models to track content?

We’ve developed AI models to automatically detect every mention of your brand in creator posts. First, we define your brand’s official social handles and approved keywords. Then our AI continuously scans all major platforms, matching exactly on those handles and keywords to ensure complete coverage of your brand mentions.

When a match is found, the model analyzes context to filter out unrelated uses of the same word. For example, if your brand is Apple, it would ignore a recipe post about “apple pie.”

The result? Reliable tracking of every creator post that references your brand. For even greater precision, you can fine-tune your tracking in Campaigns by adding specific keywords you want to include or exclude.

How to get started with the new Campaigns

Here’s how you can apply the latest capabilities to your workflow and start seeing results, faster than before. 

Step 1: Identify your campaign goals—and how you want to get there.

• Start by aligning on what value you want to drive with your campaign. Are you launching a product? Hosting an event? Sending out gifts? Your objectives will determine what tactics to apply and which workflows to leverage. 

Step 2: Set up your campaigns to track only the most relevant content.

• If your goal is to capture all content about your brand in your campaign, select “track all brand mentions” in your campaign setup flow. Then, if you have specific campaign keywords or hashtags you want your creators to use, add those in too. Exclude keywords as needed—like #sponsored if you only want to pull in organic content. 

Step 3: Enable some settings now, and customize more later. 

• The new campaign setup is designed to help you get up and running fast. Turn on options that are relevant to you under “Work With Creators,” like paid media reporting or posting requirements. Then, you can customize your setup even further in your Campaign settings later.

With these basics in place, you’re ready to launch—and let CreatorIQ’s upgraded Campaigns handle the heavy lifting from here.

TL;DR?

The new Campaigns experience in CreatorIQ brings every stage of your creator activation under one roof—so you can plan with clarity, activate with speed, and manage every touchpoint without friction. Guided setup and ready‑made templates help you launch fast and stay flexible, freeing your team to focus on strategy instead of setup.

Once live, AI‑powered tracking captures more content with greater accuracy, eliminating manual checks while delivering performance metrics you can trust. And with built-in messaging, a creator dashboard, and content approval, your internal teams and creator partners stay perfectly aligned from first brief to final report.

In short, CreatorIQ’s upgraded Campaigns turn complex workflows into a streamlined, data‑rich engine—so you can scale every strategy and prove impact faster. Want to learn more about how to get started in Campaigns? Check out our support article.