Welcome to your monthly release roundup, where you can learn about the most impactful updates in the new CreatorIQ platform.
This month’s releases focus on helping teams measure impact more accurately, work faster at scale, and unlock deeper creator insights. From major reporting upgrades to smarter campaign workflows, these updates continue to strengthen how brands discover creators, activate partnerships, and measure performance.
Measure what matters
We're always improving CreatorIQ to give you the most comprehensive and accurate reporting possible.
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New Report & Measure hub
We’ve introduced a new Report & Measure page, bringing all reporting tools into one place.
You can now easily access BenchmarkIQ, Enterprise Dashboard, custom reports, and campaign reports from a single hub.
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Estimated Instagram hidden likes
Instagram posts with hidden like counts will now display an estimated metric.
Estimates are based on each creator’s historical engagement patterns to provide the most accurate view possible.
Learn more about estimated hidden likes.
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Coming soon: YouTube views & estimated reach updates
We’re updating how YouTube metrics are calculated in CreatorIQ to align with recent platform changes.
These improvements ensure you can continue to measure video performance with confidence and consistency.
Learn more about the metrics update.
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Move faster with smarter workflows
Introducing new capabilities that make execution easier across your program.
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Bulk creator editing in Lists
Users can now update multiple creators at once directly from Lists using a new Bulk Editor.
This makes it faster to manage creator data at scale without needing to update profiles individually.
Learn more about Lists.
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Creator email preference controls
Creators will soon be able to unsubscribe from a brand’s outreach emails or pause communications for 90 days.
This helps brands stay compliant with email regulations while ensuring messages reach creators who want to hear from them.
Learn more about messaging best practices.
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Discover the right creators
We've expanded our Discovery database and enriched creator profiles with more insights.
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40,000 new Twitch creators added
Discovery coverage on Twitch continues to expand with 40,000 additional creators added to the database.
CreatorIQ now covers over 90% of active Twitch creators with meaningful audience and streaming activity.
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Instagram follower interests on creator profiles
Creator profiles now include Instagram follower interest data, providing deeper insight into what followers care about.
This makes it easier for brands to evaluate creator fit and align partnerships with audience passions.
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Better data, smoother experiences
Small but mighty improvements that make CreatorIQ easier to use.
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Customize your post metrics
Admins can now configure which performance metrics appear on posts across the platform.
This allows teams to tailor their workspace to the KPIs that matter most to them.
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Content tag management improvements
Content tags are now displayed in alphabetical order, making them easier to find and apply.
Admins can also restrict the ability to create new tags to ensure consistent taxonomy across teams.
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