Welcome to your monthly release roundup, where you can learn about the most impactful updates in the new CreatorIQ platform.
Check out the updates this month designed to help you strengthen and scale your partnerships, accurately measure performance, work more efficiently, and safely invest in creators.
Work with creators at scale
Efficiently recruit and partner with creators using tools built for seamless, scalable collaboration.
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Coming soon: Creators can invite collaborators to access their dashboards
If you use CreatorIQ Recruit, your creators will soon be able to invite managers, agencies, and team members to access their dashboards.
This update strengthens security while streamlining collaboration with professionally managed creators—so your partnerships move faster and operate more efficiently.
Learn more about collaborator access.
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Send questionnaires and see responses directly from creator profiles
You can now send questionnaires to creators directly from their profile in the new CreatorIQ, making it easy to collect the information you need.
Responses are automatically saved to the creator’s profile, so you can quickly reference answers anytime.
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Creators can now see a complete view of their affiliate performance in their dashboard
If you use CreatorIQ Recruit, then your creators will now have access to a dedicated performance page in their dashboard.
This centralized view includes link performance, commissions, sales, and transactions—so creators can better analyze their performance across campaigns.
Learn more about CreatorIQ Recruit.
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Reach creators faster with centralized templates and quick messaging
Our updated message builder now gives you streamlined access to every email template, organized by category so you can quickly find what you need.
Need to send a quick note? You can also message creators directly from any campaign, and it will land straight in their inbox.
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Measure the impact of your creator program
Analyze performance, benchmark results, and understand your outcomes in context.
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BenchmarkIQ expands into 6 new markets and gets a data refresh
Our biannual global refresh is here, bringing six new markets to BenchmarkIQ: Colombia, Greece, Finland, Morocco, Norway, and Israel.
We’ve also updated creator data across all markets to ensure your reporting reflects the most current and representative creator landscape in every region.
Learn more about creator panels.
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EMV calculation for Instagram Reels now incorporates views
Thanks to newly available data via Instagram, we’ve updated our Earned Media Value (EMV) calculation to include views for Instagram Reels.
This brings Instagram into alignment with TikTok and YouTube and provides a more accurate and consistent benchmark for video performance.
Learn more about the update to our EMV methodology.
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Access growth metrics in BenchmarkIQ exports
BenchmarkIQ exports now include built-in growth calculations, so you can easily analyze trends over time.
Select the metrics and timeframes that matter most and instantly see growth data—no manual calculations required.
Learn more about exports in BenchmarkIQ.
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Manage your program with ease
We’re continuing to enhance the new CreatorIQ based on your feedback—introducing new capabilities alongside the most-loved features from your previous platforms.
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Segment your community with new filters
You can now filter by creator category, status, and location (in the content tab).
With more ways to segment and analyze your Community, it’s easier to manage creators and content program-wide.
Learn more about how to manage your Community.
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Manage content in bulk in Community and Campaigns
You can now select up to 500 posts at a time (up from 20) and take any bulk action—add to a campaign, download content, add tags, and more.
Cut your manual work and manage your Community and Campaign content seamlessly at scale.
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See all posts and add to Community from the creator profile
We’re adding two of your most-loved capabilities from Tribe Dynamics: the ability to view a creator’s posts across all time and add posts to your Community in just a click.
These enhancements make it easier to capture all relevant content within your Community and eliminate the need for manual uploads.
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Protect your brand
Prioritize brand safety and minimize risk in your creator relationships.
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SafeIQ is now available in the new CreatorIQ
SafeIQ is now accessible directly within the new CreatorIQ for customers who add it to their plan, bringing AI-powered brand safety across all content types into your existing workflow.
Run one-time background checks with Lookback or enable Monitoring to continuously track creator content.
Learn more about SafeIQ.
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