Evaluating creators is one of the most important—and often most complex—parts of running a successful creator marketing program. With multiple campaigns and stakeholders in motion, staying organized and aligned isn’t just helpful—it’s essential. The creators you choose to work with are a reflection of your brand, so getting it right matters.
That’s why we’ve reimagined Lists in CreatorIQ.
By merging One Sheets and Lists into one collaborative space, we’ve made it easier to evaluate creators, gather feedback, and stay in sync as a team. The new experience helps you move faster and ensure every creator you bring into your network is a strong match for your goals.
If Lists are new to you, think of them as the missing link between discovering creators and putting them into action.
What's New?
Here’s how the updated Lists experience helps streamline reviews, improve collaboration, and bring more intention to every creator selection.
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Previous Experience |
Revamped Lists Experience |
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Creators added to Lists were automatically added to your CRM |
Vet creators in Lists before adding them to your Community |
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Separate tools for evaluation and pitching |
A unified experience for internal vetting and external sharing |
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Standardized approval statuses and comments |
Flexible, custom statuses for every stage, plus thumbs up/down ratings and comments |
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Limited customization of published one-sheets |
Fully customizable published Lists—add context, highlight key metrics, and create multiple versions for different audiences |
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High-level creator previews |
Rich creator profiles with deeper insights, including top-performing content |
With upgraded Lists, your team can vet creators more efficiently, without overloading your Community. It’s a cleaner, more scalable way to build your ideal creator network.
Why Evaluating and Planning with Lists Matters
The success of any creator program starts with choosing the right partners. Without a structured, collaborative vetting process, brands risk engaging with creators who aren’t aligned with their values, audience, or content strategy.
The new Lists experience is built to help you evaluate creators and plan campaigns with greater clarity, control, and alignment—so every partnership supports your brand’s goals.
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Ensure brand alignment: Make content review a core part of your selection process and customize your approval workflows to ensure every creator meets your standards.
- Maximize performance: Spotlight top-performing creators in shareable pitches, so your team stays focused on talent that delivers both brand fit and measurable impact.
- Streamline collaboration: Keep cross-functional teams aligned with built-in approvals, custom statuses, and shared context—so decisions move forward quickly and confidently.
- Drive stakeholder alignment: Create tailored, published versions of your Lists that highlight key metrics and narrative context, helping every stakeholder understand the “why” behind your choices.
- Expand your creator pipeline: Discover similar creators with AI-powered recommendations that help you scale with intention.
With Lists, vetting creators becomes a smarter, more strategic process—empowering your team to build partnerships that are deliberate, data-driven, and set up for success.
How to Get Started With Lists
Getting up and running with the new Lists is quick and intuitive. Here’s how to make the most of the updated experience:
Step 1: Create & Organize Your List
- Start by creating a new List and adding a description or tags for easy organization and filtering.
- Add creators directly from Discovery or your existing Community.
- Use AI-powered recommendations to expand your pool with similar talent.
Step 2: Collaborate with Your Internal Team
- Set up your internal approval process by defining roles, responsibilities, and brand guidelines to keep your team aligned from the start.
- Use custom statuses to track each creator through your unique vetting workflow.
- Collect feedback through comments and thumbs up/down ratings before moving creators into formal campaigns.
- Monitor all activity using the Activity Tab to maintain visibility on team decisions.
Step 3: Pitch Creators & Secure Final Approvals
- Publish your List to share with stakeholders who don’t have logins to CreatorIQ.
- Spotlight standout creators and add context to highlight why they’re a strong fit.
- Customize views by audience to ensure the right level of detail for every pitch
By following these steps, your team can build high-quality, well-vetted creator networks that support long-term success.
As your creator program matures and expectations rise, you need tools that support your growth. The new Lists experience helps your team move beyond static workflows and into a smarter, more connected way to evaluate, organize, and activate creator talent.
If you already have access to the new Lists experience and want more details on how to use it, check out the Getting Started article to learn more.