The new CreatorIQ is here—these are the top 5 things you should know

A year ago, we set out to reimagine creator marketing—not just for today’s challenges, but for the future ahead. That vision is now a reality, and it’s in your hands.

Here are the top 5 things to know about the new CreatorIQ experience:

To break it down, here's how AI shows up in the new CreatorIQ:

1. Everything’s now under one roof.

Still toggling between spreadsheets and multiple platforms? No judgment, but you don’t have to anymore. From campaign workflows to payments to competitive benchmarking, the entire creator journey is centralized in CreatorIQ. 

2. It’s all about the content.

Social platforms have changed—and content is now what drives reach, relevance, and ROI. That’s why we’ve made content central to discovery, evaluation, and reporting. Now, it’s easier than ever to make strategic decisions with content quality and performance in mind. 

3. AI is doing heavy lifting.

The new CreatorIQ is built on the Creator Graph: our intelligence and data infrastructure. What does that mean? We filter 10 years of historical data and millions of posts a day through our AI models to deliver accurate insights across the platform. 

4. Benchmarking went global. 

Our upgraded competitive insights product, BenchmarkIQ, gives you visibility across 37 markets, so you can see how your brand stacks up against the competition—everywhere you care about.

5. Paying creators just got a whole lot easier.

You can now automate payments across 80+ markets, while managing them from the same place you manage your campaigns. All the friction points of paying creators like gaps in payment details, collecting tax info, and foreign transaction fees are a thing of the past. 

Whether you’re just starting to test out the new experience, already diving deep, or awaiting access, we hope this gives you a sense of what’s possible.