Welcome to your monthly release roundup, where you can learn about the most impactful updates in the new CreatorIQ platform.
Our recent updates will make it easier to find creators who align with your target audiences, evaluate the ROI of your creator strategies, and manage a robust creator network.
Discover the right creators
We’re always enriching our Discovery database to provide you with the most robust data on millions of quality creators.
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Get viewer insights for Snapchat creators
Following last month’s rollout of YouTube viewer insights, we’re bringing Snapchat viewer insights to creator profiles.
You can now see demographic insights for audiences who actually viewed a creator’s content on Snapchat, not just those who follow them.
Learn more about audience insights.
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Measure the impact of your creator program
Understand the results and true ROI of your creator strategies.
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Analyze the cost efficiency of your campaigns with CPM and CPE
You can now easily report on the ROI of your campaigns with CPM and CPE included in campaign reporting.
With creator spend data integrated into your reports, you gain a clearer view of cost efficiency to support more informed decision-making.
Learn more about Campaign reporting.
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Manage your creator community
Actively manage all creators within your network from one central view.
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Track Community performance and content across sub-brands
If your organization has multiple sub-brands, you can now filter your Community to view performance metrics and content for a specific brand.
This update helps you evaluate creator program performance within each brand category, making it easier to assess results and optimize brand-level strategy.
Learn more about Community in the new CreatorIQ.
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See affiliate performance and promo codes directly in creator profiles
We’ve updated creator profiles with dedicated sections for promo codes and affiliate activity.
These additions make it easier to manage active codes and understand creator performance across affiliate campaigns.
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