Platform AI-Powered, Human-Built
We’ve been moving creator marketing forward for over a decade, all thanks to the industry’s safest, most accurate AI capabilities.
You're in good company
Why choose us A foundational approach to AI

- Enabling smarter decision-making Make informed decisions thanks to AI-powered content insights that power faster discovery, better creator evaluation, in-depth creator community insights, and comprehensive performance measurement, reporting, and benchmarking.
- Built on The Creator Graph Our AI capabilities are built on CreatorIQ’s underlying proprietary intelligence infrastructure processing more than 123 million social media posts daily and trained on more than a decade of creator, content, and performance data.
- Backed by nearly a decade of AI practice We’ve spent years honing a data science advantage, developing in-house AI governance, and investing in machine learning ops that enable us to iterate and build for the creator marketing space of tomorrow and our customers’ long-term success.
CreatorIQ's AI capabilities Powering better outcomes

- Branded content intelligence Accurate detection and classification of branded content uses language based modeling that powers our platform’s content-first approach, so you can confidently surface and track all relevant posts about your brand.
- Multimodal contextual content analysis Powering our SafeIQ product, extended branded content analysis scans images, video, and audio, in multiple languages, to capture context and cultural nuance within more content than ever before.
- Semantically similar creators Cut down on discovery search time by using our AI to find creators that produce similar content based on a list of creators you already know you like.
- Data models Our team leverages extensive data from The Creator Graph to estimate hard to verify information such as performance metrics that can't be retrieved for certain content, and creator location based on contextual signals.
- Creator facing assistance Maya, our AI agent, delivers real-time support to creators by answering common questions about authentication, campaigns, and escalates quickly to our support team when needed.
Creator marketing technology for today and tomorrow
Related Resources AI resources
FAQs Everything you wanted to know about AI
Is CreatorIQ’s platform fully AI-powered?
Not exactly. But it is AI-native. Meaning that AI is a foundational technology layer within CreatorIQ, powering insights, monitoring, and predictions, but it’s applied with purpose, not everywhere at once.
How do CreatorIQ’s AI solutions differ from competitors?
Our AI is trained on over 10 years of proprietary, credible creator data, enabling unmatched accuracy, safety, and trust compared to generic or third-party models.
Can CreatorIQ’s AI adapt to my brand’s needs?
Absolutely! SafeIQ, for example, learns from your preferred inputs to align with your brand’s unique safety and suitability guidelines while similar creators give you tailored recommendations based on a list you create.
Where does AI show up in the CreatorIQ platform?
End-to-end, across Discovery, Community, Campaigns, Reporting, and Benchmarking, ensuring consistent, accurate, and real-time branded content intelligence, as well as greater protection and more efficient workflows for your brand.