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Creator Evaluation Evaluate Creators With Confidence

Access verified data to assess creator performance, and collaborate across teams to align on your strategy before selecting partners.

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Why Choose Us Strategically aligned creator vetting

CreatorIQ helps brands go below the surface by providing deep demographic insights and performance data. With our platform, you can evaluate creators on reach, engagement quality, content alignment, and more, ensuring that every partnership delivers results. Plus, when you do the upfront work to properly source your creators, you unlock an array of better performance outcomes.
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  • Informed creator selection With industry-leading insights and depth of creator data, you can choose the right creators for your activations with confidence.
  • Seamless cross-team collaboration By drawing from the same metrics and strategic takeaways, your organization can easily work toward the same goal, from executives to subject-matter experts. 
  • Intentional community building CreatorIQ offers a range of goal-based evaluation criteria to help you assemble a team of creators whose content—and values—truly reflect your brand.

Highlights Clear and comprehensive evaluation

Our evaluation suite equips you with the creator content and data insights that you need to identify high-performing creators who resonate with your target audience. From demographic breakdowns to engagement authenticity checks, CreatorIQ enables your teams to work together and drive alignment around informed, data-backed decisions.
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Approval tracking

Keep your cross-functional teams aligned with our built-in approvals, custom statuses, and shared context tools, so that your decisions move forward quickly and confidently.

Customizable published proposals

With fully customizable published creator lists, you add context, highlight key metrics, and create multiple iterations for different audiences.

In-depth creator data and content

Our side-by-side views of creator data and content helps you go deeper, surfacing not only top-performing posts and thorough follower insights, but areas of potential risk.

Evaluate tomorrow’s creators today

Launch stronger, smarter campaigns with CreatorIQ’s verified insights.
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FAQs More evaluation resources

Here are some of the most frequently asked questions we get about creator evaluation:

What factors should I consider when evaluating creators?

CreatorIQ provides insights on follower demographics, engagement quality, past performance, and content to help guide your decisions.

Can CreatorIQ detect fake followers or engagement fraud?

We can, and we do. Our fraud detection tools identify inauthentic activity so you can focus on genuine creators.

Can I compare creators side by side?

By all means! CreatorIQ’s published creator lists allow you to benchmark multiple creators and evaluate performance metrics at scale.