Estimate Performance on Instagram With Greater Accuracy
At CreatorIQ, we’re here to help you understand how your creator program is performing, with insights that are reliable, relevant, and help you drive action.
When authenticated data isn’t available, we offer estimated metrics to fill in the gaps. And now, those estimates are getting even smarter. We’ve enhanced them with models that use authenticated data to deliver more accurate insights that reflect how social platforms actually work today.
With these improvements coming soon, you'll be able to estimate performance with greater confidence, so you’re equipped to evaluate the impact of your campaigns, with or without first-party data.
Why do estimated metrics matter?
Instagram doesn’t publicly share key metrics like impressions or reach, but these insights are essential for understanding content performance and campaign impact. While creators can unlock this data by authenticating their accounts, it’s not always possible to secure authentication from everyone.
That’s where our estimated metrics come in. Grounded in data, they provide an informed approximation of how content likely performed based on the key signals available. With these insights, you can keep measuring what matters—for every creator, across every campaign.
What's changing?
Social platforms aren’t driven by who you follow anymore—they’re powered by algorithms that prioritize content based on engagement. This shift means that follower count alone no longer predicts visibility or impact.
Our updated estimation models are built for this new reality. Based on research across 100 thousand creators and over 5 million posts, we developed improved models to deliver more accurate, content-aware estimates across Reels, Carousels, Images, and Stories.
These models take into account:
- Engagement velocity – how quickly a post gains traction
- Audience scale – the size of a creator’s follower base
- Comment quality – engagement from large or verified accounts carries more weight
- Historical trends – how a creator’s content typically performs over time
Together, these signals reflect how modern algorithms surface content. That’s why we’ve reengineered our estimation approach: to stay aligned with how Instagram actually works today.
How will this update impact your reporting?
Once these updates roll out, all estimated impressions and reach for Instagram content in your campaign reporting going forward will reflect the improved methodology. If you’d like to apply the new models to historical data, please reach out to your Customer Success Partner to learn more.
In testing, the new models consistently delivered 50% more accurate results across all content types. Simply put: You’ll get smarter data you can trust to guide your evaluation and decision-making.
Our upgraded estimates are built for today’s social platforms, delivering contextual insights that reflect how content gains traction and reaches audiences.
We’re excited to bring this level of precision to CreatorIQ—and this is just the beginning.