Level-up your strategy with AI content identification

AI is everywhere and is poised to transform the way we work and the creator marketing industry as a whole. But AI is also a catch-all term for a variety of technologies, some of which have been and are powering the way you work today.

Did you know that AI is built into the foundation of our platform? If you’ve been a longtime Tribe Dynamics user or are currently testing out the new CreatorIQ platform, then you’re familiar with brand mentions, the AI technology that powers the detection and classification of branded content. Watch the video to learn more: 

To break it down, here's how AI shows up in the new CreatorIQ:

Find the right creators, faster.

With millions of potential partners, shortcuts matter. The New Mentions feed helps you discover creators already talking about your brand—giving you a strong, authentic starting point.

Keep a pulse on your community. 

Community in the new CreatorIQ tracks all the content your partners post about your brand, not just campaign deliverables—giving you a full view of the creators and content driving value.

Automatically track campaign content.

Now, setting up a Campaign is simpler than ever. Automatically track all posts that mention your brand, using our AI models. Plus, layer on keywords for added precision. 

Stay ahead of the competition. 

BenchmarkIQ makes it possible to track how your brand is performing against others within the creator landscape at large and measure the impact of your efforts.

Deployed across the entire product, our AI brand models enable faster discovery, better creator fit evaluation, in-depth creator community insights, and comprehensive performance measurement, reporting, and benchmarking.