Finding the right creators has never been more important—or more complex. With social platforms prioritizing content performance over follower count, it’s no longer enough to rely on follower stats or demographics. To keep up, brands need a better way to evaluate creators, based on what they’re producing today.
CreatorIQ’s new platform is built for this shift. With content-first discovery, we put content at the center of your search, so you can quickly identify creators whose work aligns with your brand identity.
What is Content-First Discovery?
Content-first discovery prioritizes what matters most: the actual content creators share, not just their profile stats. This approach surfaces real creator posts directly in your search results, so you can assess content style and brand fit at a glance.
Discovery in CreatorIQ combines this approach with AI-powered search, flexible filters, smart recommendations, and a feed of recent brand mentions to streamline the process even further, boosting your efficiency at every step.
Why Does Content-First Discovery Matter?
A content-first approach to creator discovery ensures you find partners who genuinely reflect your brand. Here’s how Discovery in CreatorIQ delivers results:
Faster, More Effective Vetting
Instead of clicking into every creator profile, quickly assess creators based on their recent content surfaced directly in your feed.
Smarter Creator-Brand Fit
Find creators who naturally match your aesthetic, tone, and messaging by prioritizing a content-first lens when reviewing search results or recent brand mentions, ensuring authenticity and better audience engagement.
Increased Efficiency & ROI
With millions of discoverable creators and 12 months of historical content analysis, Discovery helps you streamline search, reduce manual work, and focus on high-impact partnerships.
What’s New in the Updated Discovery?
CreatorIQ’s earlier discovery tool surfaced a wealth of information, but reviewing each creator’s recent content took extra time and effort. The upgraded Discovery introduces a more dynamic, AI-powered approach that prioritizes content for easy evaluation and decision-making.
| Previous Approach |
Upgraded Discovery Approach |
| Semantic AI-powered search, plus advanced filters for refinement |
Fast and simplified AI-powered search across brand mentions and keywords, plus easy-to-use filters to refine your results |
| Surface creators through targeted searches and filtering | Surface creators who are already talking about you with a feed of recent brand mentions, or run a targeted search |
| Creator profile-oriented view that features top statistics and demographic info | Content-first view of results, including content previews directly in your feed and a dedicated content tab |
| Creator recommendations based on added creators, but no adaptive model to refine search results | Option to refine suggestions as you add creators to Lists—so your results keep getting better |
With the upgraded Discovery, you can identify the right creators faster and start building stronger, longer-term partnerships.
How Do I Adopt a Content-First Strategy?
Shifting to content-first discovery requires rethinking how you evaluate creators. Here’s how to make the most of Discovery in CreatorIQ:
1. Search by Brand Names or Keywords
Search for creators who mention your brand name or specific keywords in their content with our simplified, AI-powered search.
2. Layer on Search Terms for Precision
Get specific in your searches by using Boolean operators (AND, OR, NOT) to filter for creators who align with your brand’s messaging while excluding irrelevant content.
3. Leverage AI for Smarter Creator Recommendations
Once you’ve identified strong prospects, add them to a list and use our AI-powered Improve Results feature to uncover similar creators with aligned content.
4. Lead with Content in Your Review
Whether reviewing recent brand mentions or running a new search, use the content tab to scan posts for style, tone, and relevance and find creators who are the best fit for your program.
5. Focus on Content Performance Over Profile Metrics
Go beyond follower count. Look at post-level performance data like engagement, reach, and impressions to evaluate real impact.
The next generation of Discovery isn’t just a better search tool—it’s a shift in how we build creator partnerships. Designed for today’s content-first, always-on social landscape, CreatorIQ’s Discovery helps brands stay ahead by surfacing the right creators, faster.
You’ll never miss a mention of your brand, and you’ll quickly uncover creators whose content aligns with your goals and brand identity. With content-first feeds and AI-powered search across a database of millions of creators, Discovery makes search more strategic, precise, and scalable—so you can grow smarter.