Welcome to your monthly release roundup, where you can learn about the most impactful updates in the new CreatorIQ platform.
This month, accuracy and speed take center stage. From YouTube metric alignment and smarter Instagram Stories estimates to on-demand campaign and creator information, here's what's new.
Measure what matters
We're always improving CreatorIQ to give you the most comprehensive and accurate reporting possible.
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YouTube views & estimated reach
YouTube has updated how they count video plays — and CreatorIQ now reflects that change. Your YouTube data matches what you see on the platform, and you can now aggregate YouTube Views alongside TikTok and Instagram for a single, unified performance number.
Learn more about this metrics update.
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Better Instagram Stories estimates when likes are hidden
When creators hide their likes on Instagram, it throws off the engagement signals our model relies on to estimate Story views and EMV. We've expanded our follower-based fallback model to cover these accounts — so the numbers you see are more accurate, even when engagement data is incomplete.
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Move faster with smarter workflows
Upgrades that make execution easier and more efficient across your program.
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Get Latest Posts on demand in Campaigns
Coming on May 6th, you'll be able to pull the latest posts and performance metrics on demand — no more waiting up to 8 hours for a scheduled sync. Hit the new “Fetch Latest Posts” button and have fresh data in your campaign within 30 minutes
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View and edit creator details within Messaging
You can now see a creator's email address and jump to their full profile without ever leaving the messaging module. This is a small change that keeps you moving without disrupting your workflow and focus
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Payments Division Support
Get the flexibility to manage payouts the way your organization actually works. You can now configure payment accounts across Partner, Division, and Sub-Division levels with settings that automatically inherit down, and the ability to override where needed.
Learn more about CreatorIQ Pay.
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