Standardized Metrics Consistency Aligned to Social Platform Definitions
You are likely reporting across multiple campaigns, platforms, post types, and numerous creators. Having a platform to help them with managing these high volume workflows is essential. So is being able to understand the data you’re seeing between platforms and even first party data compared to API sourced data at scale.
That’s why we’re updating how views are defined and displayed in CreatorIQ—to give you consistent, comparable data that helps you make smarter, more confident decisions that matches what you’re seeing in social platforms today.
What’s changing
Coming soon, you'll see the following labels in CreatorIQ:
- View – The content appears on a user’s screen (still content and video).
-
Engaged View – A user actively stops to watch the video (video only).
Here's exactly how that's measured for each platform:
| View (>1ms interaction) | Engaged View | |
|---|---|---|
| TikTok | Number of total views for any post. May contain paid media. | Number of total views that last 2+ or 6+ seconds for any video post. May contain paid media. Available with Campaign Link. |
| Number of total views for any post. May contain paid media for Reels. |
Unavailable | |
| Number of total views for any post. | Number of total views that last 3+ seconds for any video post. Available with authentication. |
|
| Snapchat | Number of total views for any post. | Unavailable |
| YouTube (VOD) |
Estimated number of total views for any post coming soon. |
Number of total views that last 4+ seconds for any post. Available without authentication. The standard metric for YouTube VODs. |
| YouTube (Short) | Number of total views for any post coming soon. | Number of total views that last 4+ seconds for any post. Available with authentication. |
| Twitch |
Optional estimation based on engaged views. |
Available without authentication. The primary metric for Twitch VODs. |
| X | Number of total views by logged-in users for any post. | Manual entry only. |
| Number of total views for any post. | Unavailable |
These definitions will be applied consistently across all social platforms and retroactively to your campaign data, so you can easily compare performance across channels and over time.
Why it matters
This update ensures your reporting in CreatorIQ stays up to date across platforms and over time, so you can confidently report.
And because the update is retroactive, your past campaign data will automatically align —making it easy to track performance trends over time.
Ultimately, this change brings more clarity and consistency to your reporting, so you can make more informed decisions across every campaign.
What's changing
As platforms become more video first, they are focusing on video based metrics like ‘views’ instead of that traditional impression metric. CreatorIQ is following the industry as it involves and will follow suit in matching platform metric updates here in order to provide clarity and cohesion for our customers.
Why now
Based on feedback, we’re refining previous updates by introducing the Views and Engaged Views labels to better align with social platforms and reflect the industry’s growing emphasis on video engagement.
Let’s make reporting easier together
We know shifts in metrics can raise questions, and we’re here to support you however we can. If you’d like a second set of eyes on your reporting setup or have any questions, your Customer Success Partner is always happy to help.