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What's New in CreatorIQ

Your go-to place to learn about new releases, get a sneak peek into what’s coming soon, and find all the latest product resources.
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Introducing the all-new CreatorIQ

The new CreatorIQ has been reimagined from the ground up to meet the opportunities of today’s content-first, creator-led world.

Dive in to learn how to leverage it to drive growth for your business. 

Introducing the new CreatorIQ

The new CreatorIQ has been reimagined from the ground up to meet the opportunities of today’s content-first, creator-led world.

Dive in to learn how to leverage it to drive growth for your business. 

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The new CreatorIQ: Your operating system for creator-led growth

The demand for content today is greater than ever, and creator content is the only way to keep pace. And with the shift to algorithm-driven social feeds, leading with content in your strategy is more critical than ever.

The next generation of CreatorIQ will prepare you for the content-first, creator-led future in a way that's seamless and scalable.

Read More →
New CreatorIQ

Introducing BenchmarkIQ: Your global competitive benchmarking solution

BenchmarkIQ gives you a clear view of your competitive landscape across 37 markets.

Track performance, analyze competitors, and measure impact globally—all in one dashboard.

Read More →
New CreatorIQ

Automate your global payments

Our next-generation payments solution is purpose-built for creator marketing on a global scale

Send creators to payments worldwide, and automate the entire process from onboarding to payout.

Read More →
New CreatorIQ

Content-first discovery drives faster, fore efficient search

The new Discovery experience makes it easier than ever to find and evaluate creators based on their content.

Effortlessly track all brand mentions and get content-focused search results that adapt to your preferences.

Read More →
New CreatorIQ

The fastest way to launch campaigns—and track every post that matters

Reimagined Campaigns in CreatorIQ help you launch faster, manage every step in one place, and track content with confidence.

Save time on setup, simplify workflows, and get complete content coverage with AI-powered tracking.

Read More →
New CreatorIQ

Get a holistic view of your community

Track all content from creators for deep insight.

Gain a holistic view of all creators in your network, so you can make informed decisions about which relationships to invest in.

Read More →

Recently released

We're always innovating and evolving CreatorIQ, so you can stay one step ahead. See the most recent updates to CreatorIQ.
Recent Release

Estimate performance with greater accuracy

We've updated our estimated metrics to reflect how social platforms really work.

Our new methodology provides you with more accurate metrics when first-party data isn't available.

Read More →
Recent Release

Introducing a unified creator experience

Say goodbye to one-off pages and scattered workflows.

The new CreatorIQ portal gives creators one secure place to manage briefs, payments, and more—making collaboration smoother for everyone.

Read More →
Recent Release

Standardized metrics aligned to social platform definitions

We're updating how Video Views and Impressions are defined and displayed in CreatorIQ.

Our goal is to align creator marketing reporting with industry standards and help you make informed decisions with consistent and accurate data.

Read More →

Monthly release roundups

Stay up-to-date on the top updates and enhancements in CreatorIQ every month with our release roundups. 

View all monthly release roundups →

October 2025 release roundup

Welcome to your October Release Roundup. Learn about the most impactful updates to CreatorIQ this month and how they’ll make a difference for your program.

Our recent updates will make it easier to find quality creators, manage a large network of partners, and run and report on campaigns at scale.

Read More →

September 2025 release roundup

Welcome to your monthly release roundup, where you can learn about the most impactful updates in the new CreatorIQ platform.

 This month, you’ll find major improvements that will help you confidently measure performance across your program and collaborate with creators.

Read More →

Adopt a Content-First Approach to Marketing with the Next Generation of CreatorIQ

The demand for content today is greater than ever, and creator content is the only way to keep pace. The next generation of CreatorIQ—coming later this year—will prepare you for the content-first, creator led future. 

Learn more

Coming soon

See some of the biggest updates we’re working on right now, and get prepared for the future of CreatorIQ.

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Comment sentiment analysis

Get a deeper read on what your audience really thinks and feels.

Track support, opposition, and purchase intent in comments—for your brand, creators, and even competitors—all powered by AI-driven sentiment analysis.

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Enterprise analytics

Easily bring your data to life in ways that align with your business goals.

Pivot any metric, save your favorite views, and ask AI to uncover insights in seconds.

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Smarter competitive intelligence with AI

Quickly uncover what’s driving your competitors’ success.

Use AI-powered analysis to reveal insights on their products, categories, and campaigns—so you can stay one step ahead.

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Talent manager portal

Creators can grant their managers access to their portal, making collaboration seamless.

Managers can oversee and support all their talent through one simple login.

 

 

Strategy & best practices

Sharpen your creator marketing strategy and become an expert on operating in CreatorIQ.

The new CreatorIQ is here—these are the top 5 things you should know

A year ago, we set out to reimagine creator marketing—not just for today’s challenges, but for the future ahead.

That vision is now a reality, and it’s in your hands. Here are the top 5 things to know about the new CreatorIQ experience.

Read More →

The biggest myths about creator authentication, busted

When a creator authenticates their account on CreatorIQ, it opens the door to incredibly valuable first-party data. However, many creators are hesitant about authenticating.

Let's talk about the top myths around creator authentication, and the real facts behind them.

Read More →

Level-up your strategy with AI content identification

.Did you know that AI is built into the foundation of the CreatorIQ platform?

The Creator Graph, our AI infrastructure, uses AI technology to power the detection and classification of branded content—across search, campaigns, and community tracking.

Read More →
TWN

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CreatorIQ is the engine powering impactful creator marketing for the world’s most innovative and iconic brands. Together we’ll raise the bar for what creators can deliver for your business.

Read More →
TWN

Blog post title

CreatorIQ is the engine powering impactful creator marketing for the world’s most innovative and iconic brands. Together we’ll raise the bar for what creators can deliver for your business.

Read More →
TWN

Blog post title

CreatorIQ is the engine powering impactful creator marketing for the world’s most innovative and iconic brands. Together we’ll raise the bar for what creators can deliver for your business.

Read More →

October 2025 release roundup

Welcome to your October Release Roundup. Learn about the most impactful updates to CreatorIQ this month and how they’ll make a difference for your program.

Our recent updates will make it easier to find quality creators, manage a large network of partners, and run and report on campaigns at scale.

Read More →

September 2025 release roundup

Welcome to your monthly release roundup, where you can learn about the most impactful updates in the new CreatorIQ platform.

 This month, you’ll find major improvements that will help you confidently measure performance across your program and collaborate with creators.

Read More →

Adopt a Content-First Approach to Marketing with the Next Generation of CreatorIQ

The demand for content today is greater than ever, and creator content is the only way to keep pace. 

The next generation of CreatorIQ—coming later this year—will prepare you for the content-first, creator led future. 

Learn more →

Adopt a Content-First Approach to Marketing with the Next Generation of CreatorIQ

The demand for content today is greater than ever, and creator content is the only way to keep pace.

The next generation of CreatorIQ—coming later this year—will prepare you for the content-first, creator led future.

Request a Demo Learn More →

Unlock Better Discovery With a Content-First Approach

The new Discovery experience makes it easier than ever to find and evaluate creators based on their content.

Effortlessly track all brand mentions and get content-focused search results that adapt to your preference and continually improve over time.

Request a Demo

Establish Approval Workflows with Lists for Proper Evaluation

It’s easier than ever to evaluate creators as a team with new tools for collaboration.

Add creators to lists for review before bringing them into your network to intentionally build a database that reflects your real community.

Read more

Track Your Community and Manage All Content from One Central Hub

Track all content from creators for deep insight.

Gain a holistic view of all creators in your network, so you can make informed decisions about which relationships to invest in.

Get an Instant Snapshot of Your Creators and their Partnership History

Get a complete view of a creator’s social presence—recent content, accounts, brand mentions, and more.

Plus, see every creator’s full relationship history with you and enrich their profile with program-specific data.

Request a Demo

Product release resources

Check out our release resources, including our video introducing the new CreatorIQ, the Product Lab webinar hub, and the new help center.
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Meet the new CreatorIQ

The new era of marketing is content-first, creator-led, and community-centered.

See how the new CreatorIQ, your operating system for creator-led growth, is built to meet the moment.

Watch now

Product Lab webinar hub

In our Product Lab Webinar series, our Product experts and strategists spotlight the most exciting solutions coming to the new CreatorIQ platform. 

Catch up on all the past sessions in our Product Lab Webinar Hub. 

Watch the replays →
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New CreatorIQ help center

We created a brand new help center, dedicated to the new CreatorIQ. 

Find articles on what's changed from your old experience, how to get started, and the ins and outs of every area of the platform. 

Visit the help center →

See for yourself

CreatorIQ is the leading enterprise creator marketing platform brands and agencies rely on to maximize creator marketing programs that are safe, seamless, smart, and scalable.

Ready to see what CreatorIQ can do for you?

Request a demo