The Top 10 Leaderboard

Industry highlights, every month.

A clear view into the performance metrics of social media’s top brands. Check out this month's highlight reel, or jump straight to the Top 10 Leaderboard to see which brands thrived thanks to impactful influencer marketing strategies.

January at a Glance

$1042.8M

EMV generated by

134.6k

creators for

541 Cosmetics


brands

January at a Glance

$290.5M

EMV generated by

34.9k

creators for

411 Cosmetics


brands

January at a Glance

$61.8M

EMV generated by

7.1k

creators for

270 Cosmetics


brands

January at a Glance

$473.6M

EMV generated by

58.6k

creators for

464 Cosmetics


brands

January ’24

Monthly Ranking

U.S. / Cosmetics

Total EMV

Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.

1. Charlotte Tilbury

$47,700,749

2. Rare Beauty

$46,095,560

3. E.L.F.

$43,115,350

4. Fenty Beauty

$39,070,274

5. Huda Beauty

$37,081,139

6. MAC

$36,455,778

7. NYX Professional Makeup

$35,317,744

8. ColourPop

$33,338,387

9. Anastasia Beverly Hills

$30,651,210

10. Dior (Cosmetics)

$29,717,011

11. Redken

$13,210,244

12. Olaplex

$11,616,981

13. K18 Hair

$10,467,777

14. Gisou

$8,993,861

15. Living Proof

$6,954,527

16. Ouai

$5,565,834

17. Kérastase

$5,417,531

18. Schwarzkopf Professional

$5,054,941

19. Amika

$4,612,411

20. Color Wow

$4,200,800

21. Summer Fridays

$19,539,321

22. Drunk Elephant

$16,988,933

23. Sol De Janeiro

$16,636,272

24. Glow Recipe

$16,046,775

25. RHODE Skin

$15,807,136

26. Laneige

$10,424,678

27. Caudalie

$10,034,913

28. La Roche-Posay

$9,792,713

29. L'Occitane en Provence

$9,101,967

30. CeraVe

$8,801,154

31. Fashion Nova

$126,233,987

32. Nike

$68,716,787

33. Gymshark

$49,549,998

34. Adidas

$41,489,407

35. SHEIN

$41,273,184

36. Zara

$34,021,550

37. Alo Yoga

$32,236,894

38. Lululemon

$30,002,887

39. Skims

$29,724,028

40. Abercrombie & Fitch

$28,031,135

41. Louis Vuitton

$58,075,755

42. Dior (Fashion)

$37,933,161

43. Prada

$35,625,773

44. Chanel (Fashion)

$33,633,332

45. Maison Margiela

$29,594,198

46. Gucci (Fashion)

$28,537,328

47. Valentino

$25,672,243

48. Saint Laurent (YSL) (Fashion)

$24,800,700

49. Schiaparelli

$22,139,756

50. Dolce & Gabbana (Fashion)

$16,571,442

51. Elemis

$4,778,026

52. L'Oréal Paris (Skincare)

$3,608,054

53. Glow Recipe

$3,512,090

54. RHODE Skin

$3,486,199

55. Tatcha

$3,325,887

56. Kiehl's

$3,119,125

57. Drunk Elephant

$3,072,251

58. The Inkey List

$2,729,421

59. Summer Fridays

$2,642,893

60. Sol De Janeiro

$2,307,521

61. Charlotte Tilbury

$19,019,385

62. Huda Beauty

$14,764,789

63. MAC

$11,208,009

64. Maybelline

$10,703,288

65. NARS

$10,441,176

66. NYX Professional Makeup

$10,383,621

67. Fenty Beauty

$9,105,980

68. Hourglass

$9,000,316

69. Dior (Cosmetics)

$8,546,393

70. E.L.F.

$8,278,037

71. Typology

$1,725,792

72. CeraVe

$1,122,136

73. Wild

$1,109,645

74. Glow Recipe

$1,081,534

75. Kiehl's

$1,064,905

76. L'Oréal Paris (Skincare)

$1,003,902

77. Erborian

$959,064

78. Yepoda

$930,402

79. Garnier (Skincare)

$913,090

80. Fenty Skin

$882,033

81. NYX Professional Makeup

$5,082,687

82. Rare Beauty

$4,540,746

83. Saint Laurent (YSL) (Cosmetics)

$3,391,145

84. Charlotte Tilbury

$3,290,642

85. Huda Beauty

$3,079,035

86. Maybelline

$2,706,411

87. MAC

$2,513,335

88. Dior (Cosmetics)

$2,482,844

89. Sephora Collection

$2,420,009

90. L'Oréal Paris (Cosmetics)

$2,349,870

91. L'Oréal Paris (Skincare)

$8,653,243

92. Garnier (Skincare)

$6,211,384

93. Elemis

$5,503,798

94. RHODE Skin

$5,355,924

95. Kiehl's

$5,318,034

96. La Roche-Posay

$4,942,060

97. Glow Recipe

$4,716,496

98. Drunk Elephant

$4,617,171

99. Yepoda

$4,360,890

100. CeraVe

$3,962,447

101. Charlotte Tilbury

$28,042,199

102. NYX Professional Makeup

$21,190,220

103. Huda Beauty

$20,845,130

104. Maybelline

$19,874,502

105. MAC

$19,651,991

106. Dior (Cosmetics)

$15,548,487

107. L'Oréal Paris (Cosmetics)

$14,911,350

108. Rare Beauty

$14,067,071

109. Fenty Beauty

$13,964,631

110. NARS

$13,884,755

Total Creators

The total number of creators that posted about your brand this month.

1. Charlotte Tilbury

5,220

2. Rare Beauty

5,129

3. E.L.F.

5,226

4. Fenty Beauty

4,415

5. Huda Beauty

3,229

6. MAC

4,218

7. NYX Professional Makeup

4,440

8. ColourPop

3,185

9. Anastasia Beverly Hills

3,628

10. Dior (Cosmetics)

3,448

11. Redken

2,171

12. Olaplex

1,955

13. K18 Hair

1,464

14. Gisou

1,014

15. Living Proof

1,061

16. Ouai

1,154

17. Kérastase

902

18. Schwarzkopf Professional

850

19. Amika

933

20. Color Wow

888

21. Summer Fridays

3,043

22. Drunk Elephant

1,601

23. Sol De Janeiro

1,840

24. Glow Recipe

2,075

25. RHODE Skin

1,681

26. Laneige

1,720

27. Caudalie

1,594

28. La Roche-Posay

1,884

29. L'Occitane en Provence

1,313

30. CeraVe

1,074

31. Fashion Nova

4,239

32. Nike

6,795

33. Gymshark

1,665

34. Adidas

4,574

35. SHEIN

4,751

36. Zara

5,691

37. Alo Yoga

3,003

38. Lululemon

4,613

39. Skims

3,806

40. Abercrombie & Fitch

3,710

41. Louis Vuitton

4,127

42. Dior (Fashion)

3,725

43. Prada

4,435

44. Chanel (Fashion)

3,906

45. Maison Margiela

2,442

46. Gucci (Fashion)

3,762

47. Valentino

2,203

48. Saint Laurent (YSL) (Fashion)

2,973

49. Schiaparelli

1,306

50. Dolce & Gabbana (Fashion)

1,278

51. Elemis

842

52. L'Oréal Paris (Skincare)

194

53. Glow Recipe

343

54. RHODE Skin

407

55. Tatcha

400

56. Kiehl's

431

57. Drunk Elephant

386

58. The Inkey List

551

59. Summer Fridays

373

60. Sol De Janeiro

523

61. Charlotte Tilbury

2,261

62. Huda Beauty

1,067

63. MAC

1,367

64. Maybelline

894

65. NARS

1,160

66. NYX Professional Makeup

959

67. Fenty Beauty

903

68. Hourglass

785

69. Dior (Cosmetics)

861

70. E.L.F.

877

71. Typology

361

72. CeraVe

94

73. Wild

47

74. Glow Recipe

46

75. Kiehl's

173

76. L'Oréal Paris (Skincare)

57

77. Erborian

158

78. Yepoda

84

79. Garnier (Skincare)

18

80. Fenty Skin

56

81. NYX Professional Makeup

385

82. Rare Beauty

312

83. Saint Laurent (YSL) (Cosmetics)

362

84. Charlotte Tilbury

342

85. Huda Beauty

269

86. Maybelline

215

87. MAC

324

88. Dior (Cosmetics)

429

89. Sephora Collection

165

90. L'Oréal Paris (Cosmetics)

166

91. L'Oréal Paris (Skincare)

409

92. Garnier (Skincare)

372

93. Elemis

916

94. RHODE Skin

691

95. Kiehl's

812

96. La Roche-Posay

725

97. Glow Recipe

421

98. Drunk Elephant

652

99. Yepoda

493

100. CeraVe

674

101. Charlotte Tilbury

3,432

102. NYX Professional Makeup

1,961

103. Huda Beauty

1,742

104. Maybelline

1,753

105. MAC

2,584

106. Dior (Cosmetics)

2,067

107. L'Oréal Paris (Cosmetics)

1,046

108. Rare Beauty

1,440

109. Fenty Beauty

1,621

110. NARS

1,665

Total Posts

The total number of creator posts that mentioned your brand this month.

1. Charlotte Tilbury

11,889

2. Rare Beauty

13,743

3. E.L.F.

12,779

4. Fenty Beauty

9,714

5. Huda Beauty

8,639

6. MAC

9,528

7. NYX Professional Makeup

10,348

8. ColourPop

9,928

9. Anastasia Beverly Hills

9,052

10. Dior (Cosmetics)

7,322

11. Redken

9,133

12. Olaplex

5,403

13. K18 Hair

5,801

14. Gisou

2,088

15. Living Proof

1,657

16. Ouai

1,745

17. Kérastase

2,060

18. Schwarzkopf Professional

3,543

19. Amika

1,840

20. Color Wow

1,592

21. Summer Fridays

6,747

22. Drunk Elephant

2,864

23. Sol De Janeiro

3,469

24. Glow Recipe

4,027

25. RHODE Skin

3,715

26. Laneige

2,779

27. Caudalie

3,313

28. La Roche-Posay

3,262

29. L'Occitane en Provence

2,288

30. CeraVe

1,795

31. Fashion Nova

19,419

32. Nike

20,852

33. Gymshark

7,215

34. Adidas

10,875

35. SHEIN

12,075

36. Zara

10,955

37. Alo Yoga

9,600

38. Lululemon

10,793

39. Skims

6,686

40. Abercrombie & Fitch

9,866

41. Louis Vuitton

11,459

42. Dior (Fashion)

8,985

43. Prada

9,348

44. Chanel (Fashion)

9,278

45. Maison Margiela

5,144

46. Gucci (Fashion)

7,954

47. Valentino

5,453

48. Saint Laurent (YSL) (Fashion)

5,657

49. Schiaparelli

3,991

50. Dolce & Gabbana (Fashion)

2,860

51. Elemis

2,554

52. L'Oréal Paris (Skincare)

341

53. Glow Recipe

687

54. RHODE Skin

872

55. Tatcha

765

56. Kiehl's

848

57. Drunk Elephant

815

58. The Inkey List

1,257

59. Summer Fridays

850

60. Sol De Janeiro

991

61. Charlotte Tilbury

6,268

62. Huda Beauty

3,158

63. MAC

3,468

64. Maybelline

2,114

65. NARS

2,861

66. NYX Professional Makeup

2,345

67. Fenty Beauty

2,039

68. Hourglass

1,933

69. Dior (Cosmetics)

1,970

70. E.L.F.

2,286

71. Typology

855

72. CeraVe

210

73. Wild

220

74. Glow Recipe

97

75. Kiehl's

385

76. L'Oréal Paris (Skincare)

75

77. Erborian

257

78. Yepoda

220

79. Garnier (Skincare)

23

80. Fenty Skin

106

81. NYX Professional Makeup

1,274

82. Rare Beauty

873

83. Saint Laurent (YSL) (Cosmetics)

767

84. Charlotte Tilbury

743

85. Huda Beauty

604

86. Maybelline

539

87. MAC

823

88. Dior (Cosmetics)

917

89. Sephora Collection

446

90. L'Oréal Paris (Cosmetics)

299

91. L'Oréal Paris (Skincare)

620

92. Garnier (Skincare)

571

93. Elemis

2,707

94. RHODE Skin

1,374

95. Kiehl's

1,588

96. La Roche-Posay

1,302

97. Glow Recipe

821

98. Drunk Elephant

1,224

99. Yepoda

1,472

100. CeraVe

1,198

101. Charlotte Tilbury

8,649

102. NYX Professional Makeup

5,006

103. Huda Beauty

4,565

104. Maybelline

3,938

105. MAC

6,278

106. Dior (Cosmetics)

4,402

107. L'Oréal Paris (Cosmetics)

1,897

108. Rare Beauty

3,656

109. Fenty Beauty

3,396

110. NARS

3,857

EMV Per Creator

The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.

1. Charlotte Tilbury

$9,138

2. Rare Beauty

$8,987

3. E.L.F.

$8,250

4. Fenty Beauty

$8,849

5. Huda Beauty

$11,484

6. MAC

$8,643

7. NYX Professional Makeup

$7,954

8. ColourPop

$10,467

9. Anastasia Beverly Hills

$8,449

10. Dior (Cosmetics)

$8,619

11. Redken

$6,085

12. Olaplex

$5,942

13. K18 Hair

$7,150

14. Gisou

$8,870

15. Living Proof

$6,555

16. Ouai

$4,823

17. Kérastase

$6,006

18. Schwarzkopf Professional

$5,947

19. Amika

$4,944

20. Color Wow

$4,731

21. Summer Fridays

$6,421

22. Drunk Elephant

$10,611

23. Sol De Janeiro

$9,041

24. Glow Recipe

$7,733

25. RHODE Skin

$9,403

26. Laneige

$6,061

27. Caudalie

$6,295

28. La Roche-Posay

$5,198

29. L'Occitane en Provence

$6,932

30. CeraVe

$8,195

31. Fashion Nova

$29,779

32. Nike

$10,113

33. Gymshark

$29,760

34. Adidas

$9,071

35. SHEIN

$8,687

36. Zara

$5,978

37. Alo Yoga

$10,735

38. Lululemon

$6,504

39. Skims

$7,810

40. Abercrombie & Fitch

$7,556

41. Louis Vuitton

$14,072

42. Dior (Fashion)

$10,183

43. Prada

$8,033

44. Chanel (Fashion)

$8,611

45. Maison Margiela

$12,119

46. Gucci (Fashion)

$7,586

47. Valentino

$11,653

48. Saint Laurent (YSL) (Fashion)

$8,342

49. Schiaparelli

$16,952

50. Dolce & Gabbana (Fashion)

$12,967

51. Elemis

$5,675

52. L'Oréal Paris (Skincare)

$18,598

53. Glow Recipe

$10,239

54. RHODE Skin

$8,566

55. Tatcha

$8,315

56. Kiehl's

$7,237

57. Drunk Elephant

$7,959

58. The Inkey List

$4,954

59. Summer Fridays

$7,086

60. Sol De Janeiro

$4,412

61. Charlotte Tilbury

$8,412

62. Huda Beauty

$13,838

63. MAC

$8,199

64. Maybelline

$11,972

65. NARS

$9,001

66. NYX Professional Makeup

$10,828

67. Fenty Beauty

$10,084

68. Hourglass

$11,465

69. Dior (Cosmetics)

$9,926

70. E.L.F.

$9,439

71. Typology

$4,781

72. CeraVe

$11,938

73. Wild

$23,609

74. Glow Recipe

$23,512

75. Kiehl's

$6,156

76. L'Oréal Paris (Skincare)

$17,612

77. Erborian

$6,070

78. Yepoda

$11,076

79. Garnier (Skincare)

$50,727

80. Fenty Skin

$15,751

81. NYX Professional Makeup

$13,202

82. Rare Beauty

$14,554

83. Saint Laurent (YSL) (Cosmetics)

$9,368

84. Charlotte Tilbury

$9,622

85. Huda Beauty

$11,446

86. Maybelline

$12,588

87. MAC

$7,757

88. Dior (Cosmetics)

$5,788

89. Sephora Collection

$14,667

90. L'Oréal Paris (Cosmetics)

$14,156

91. L'Oréal Paris (Skincare)

$21,157

92. Garnier (Skincare)

$16,697

93. Elemis

$6,009

94. RHODE Skin

$7,751

95. Kiehl's

$6,549

96. La Roche-Posay

$6,817

97. Glow Recipe

$11,203

98. Drunk Elephant

$7,082

99. Yepoda

$8,846

100. CeraVe

$5,879

101. Charlotte Tilbury

$8,171

102. NYX Professional Makeup

$10,806

103. Huda Beauty

$11,966

104. Maybelline

$11,337

105. MAC

$7,605

106. Dior (Cosmetics)

$7,522

107. L'Oréal Paris (Cosmetics)

$14,256

108. Rare Beauty

$9,769

109. Fenty Beauty

$8,615

110. NARS

$8,339

Posts Per Creator

The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.

1. Charlotte Tilbury

2.3

2. Rare Beauty

2.7

3. E.L.F.

2.4

4. Fenty Beauty

2.2

5. Huda Beauty

2.7

6. MAC

2.3

7. NYX Professional Makeup

2.3

8. ColourPop

3.1

9. Anastasia Beverly Hills

2.5

10. Dior (Cosmetics)

2.1

11. Redken

4.2

12. Olaplex

2.8

13. K18 Hair

4.0

14. Gisou

2.1

15. Living Proof

1.6

16. Ouai

1.5

17. Kérastase

2.3

18. Schwarzkopf Professional

4.2

19. Amika

2.0

20. Color Wow

1.8

21. Summer Fridays

2.2

22. Drunk Elephant

1.8

23. Sol De Janeiro

1.9

24. Glow Recipe

1.9

25. RHODE Skin

2.2

26. Laneige

1.6

27. Caudalie

2.1

28. La Roche-Posay

1.7

29. L'Occitane en Provence

1.7

30. CeraVe

1.7

31. Fashion Nova

4.6

32. Nike

3.1

33. Gymshark

4.3

34. Adidas

2.4

35. SHEIN

2.5

36. Zara

1.9

37. Alo Yoga

3.2

38. Lululemon

2.3

39. Skims

1.8

40. Abercrombie & Fitch

2.7

41. Louis Vuitton

2.8

42. Dior (Fashion)

2.4

43. Prada

2.1

44. Chanel (Fashion)

2.4

45. Maison Margiela

2.1

46. Gucci (Fashion)

2.1

47. Valentino

2.5

48. Saint Laurent (YSL) (Fashion)

1.9

49. Schiaparelli

3.1

50. Dolce & Gabbana (Fashion)

2.2

51. Elemis

3.0

52. L'Oréal Paris (Skincare)

1.8

53. Glow Recipe

2.0

54. RHODE Skin

2.1

55. Tatcha

1.9

56. Kiehl's

2.0

57. Drunk Elephant

2.1

58. The Inkey List

2.3

59. Summer Fridays

2.3

60. Sol De Janeiro

1.9

61. Charlotte Tilbury

2.8

62. Huda Beauty

3.0

63. MAC

2.5

64. Maybelline

2.4

65. NARS

2.5

66. NYX Professional Makeup

2.4

67. Fenty Beauty

2.3

68. Hourglass

2.5

69. Dior (Cosmetics)

2.3

70. E.L.F.

2.6

71. Typology

2.4

72. CeraVe

2.2

73. Wild

4.7

74. Glow Recipe

2.1

75. Kiehl's

2.2

76. L'Oréal Paris (Skincare)

1.3

77. Erborian

1.6

78. Yepoda

2.6

79. Garnier (Skincare)

1.3

80. Fenty Skin

1.9

81. NYX Professional Makeup

3.3

82. Rare Beauty

2.8

83. Saint Laurent (YSL) (Cosmetics)

2.1

84. Charlotte Tilbury

2.2

85. Huda Beauty

2.2

86. Maybelline

2.5

87. MAC

2.5

88. Dior (Cosmetics)

2.1

89. Sephora Collection

2.7

90. L'Oréal Paris (Cosmetics)

1.8

91. L'Oréal Paris (Skincare)

1.5

92. Garnier (Skincare)

1.5

93. Elemis

3.0

94. RHODE Skin

2.0

95. Kiehl's

2.0

96. La Roche-Posay

1.8

97. Glow Recipe

2.0

98. Drunk Elephant

1.9

99. Yepoda

3.0

100. CeraVe

1.8

101. Charlotte Tilbury

2.5

102. NYX Professional Makeup

2.6

103. Huda Beauty

2.6

104. Maybelline

2.2

105. MAC

2.4

106. Dior (Cosmetics)

2.1

107. L'Oréal Paris (Cosmetics)

1.8

108. Rare Beauty

2.5

109. Fenty Beauty

2.1

110. NARS

2.3

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