August at a Glance
$854.1M
EMV generated by130.4k
creators for551 Cosmetics
brands
August at a Glance
$204.9M
EMV generated by31.5k
creators for430 Cosmetics
brands
August at a Glance
$39.2M
EMV generated by10.7k
creators for272 Cosmetics
brands
August at a Glance
$301.1M
EMV generated by49.5k
creators for491 Cosmetics
brands
August ’22
Monthly Ranking
U.S. / Cosmetics
Total EMV
Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.
1. ColourPop
$33,581,210
2. Charlotte Tilbury
$27,190,461
3. NYX Professional Makeup
$24,439,866
4. Benefit
$23,013,259
5. Rare Beauty
$22,374,717
6. Anastasia Beverly Hills
$21,738,705
7. Fenty Beauty
$21,349,140
8. E.L.F.
$21,041,042
9. MAC
$20,734,536
10. Dior (Cosmetics)
$19,364,438
11. Olaplex
$23,285,156
12. Redken
$8,257,014
13. K18 Hair
$5,541,191
14. Schwarzkopf Professional
$5,216,245
15. Wella
$3,333,374
16. Living Proof
$3,113,729
17. Ouai
$2,965,620
18. Amika
$2,700,217
19. Brazilian Bond Builder
$2,640,410
20. Oribe
$2,619,291
21. La Roche-Posay
$7,526,273
22. CeraVe
$7,007,052
23. Glow Recipe
$6,863,602
24. Elemis
$6,240,194
25. TULA
$5,383,789
26. Supergoop!
$5,380,544
27. Drunk Elephant
$5,273,335
28. Summer Fridays
$4,939,110
29. Tatcha
$4,464,705
30. Caudalie
$4,105,838
31. Fashion Nova
$101,740,584
32. Nike
$63,074,402
33. SHEIN
$45,840,543
34. Zara
$40,123,788
35. Adidas
$30,129,568
36. Alo Yoga
$26,739,304
37. American Eagle
$23,874,888
38. PrettyLittleThing
$21,984,727
39. H&M
$21,097,358
40. Skims
$20,636,287
41. Prada
$25,181,518
42. Dior (Fashion)
$23,918,799
43. Gucci (Fashion)
$23,902,991
44. Chanel (Fashion)
$22,151,533
45. Balenciaga
$22,069,186
46. Louis Vuitton
$18,781,833
47. Saint Laurent (YSL) (Fashion)
$16,028,325
48. Valentino
$13,856,640
49. Hermès
$12,786,308
50. Versace
$12,053,536
51. La Roche-Posay
$1,801,237
52. REN Skincare
$1,524,973
53. Elemis
$1,472,442
54. Tatcha
$1,460,327
55. CeraVe
$1,387,802
56. Bondi Sands
$1,264,623
57. Glow Recipe
$1,071,279
58. L'Oréal Paris (Skincare)
$1,061,059
59. The Inkey List
$952,113
60. Cosrx
$904,524
61. Charlotte Tilbury
$10,485,154
62. NARS
$7,782,644
63. MAC
$7,436,998
64. Revolution Beauty
$6,045,870
65. Benefit
$5,799,649
66. Huda Beauty
$5,678,164
67. Anastasia Beverly Hills
$5,576,191
68. Dior (Cosmetics)
$5,314,289
69. NYX Professional Makeup
$4,954,994
70. BPerfect Cosmetics
$4,818,259
71. Typology
$1,231,234
72. Caudalie
$920,400
73. HelloBody
$479,092
74. Erborian
$412,961
75. Uriage
$404,523
76. La Roche-Posay
$306,859
77. Yepoda
$306,463
78. Nuud
$301,396
79. Sunday Riley
$266,702
80. Garancia
$255,151
81. Benefit
$4,614,856
82. Charlotte Tilbury
$2,167,514
83. NYX Professional Makeup
$1,810,480
84. MAC
$1,570,247
85. Dior (Cosmetics)
$1,550,405
86. Anastasia Beverly Hills
$1,299,300
87. Fenty Beauty
$1,223,664
88. Manucurist
$1,010,311
89. Rare Beauty
$993,206
90. Huda Beauty
$933,364
91. La Roche-Posay
$3,257,102
92. Caudalie
$1,977,857
93. Typology
$1,897,177
94. CeraVe
$1,736,324
95. Elemis
$1,710,614
96. L'Oréal Paris (Skincare)
$1,703,392
97. REN Skincare
$1,584,968
98. Yepoda
$1,555,814
99. Tatcha
$1,491,429
100. Bondi Sands
$1,385,173
101. Charlotte Tilbury
$15,712,153
102. Benefit
$12,188,039
103. MAC
$10,962,656
104. NARS
$9,341,112
105. Dior (Cosmetics)
$8,985,968
106. NYX Professional Makeup
$8,497,934
107. Anastasia Beverly Hills
$8,057,075
108. Huda Beauty
$7,771,502
109. Revolution Beauty
$7,277,243
110. Maybelline
$6,235,943
Total Creators
The total number of creators that posted about your brand this month.
1. ColourPop
2,880
2. Charlotte Tilbury
3,768
3. NYX Professional Makeup
2,957
4. Benefit
2,811
5. Rare Beauty
2,527
6. Anastasia Beverly Hills
2,854
7. Fenty Beauty
3,254
8. E.L.F.
2,608
9. MAC
3,271
10. Dior (Cosmetics)
2,448
11. Olaplex
3,017
12. Redken
1,634
13. K18 Hair
790
14. Schwarzkopf Professional
586
15. Wella
605
16. Living Proof
806
17. Ouai
778
18. Amika
721
19. Brazilian Bond Builder
259
20. Oribe
751
21. La Roche-Posay
1,047
22. CeraVe
774
23. Glow Recipe
1,585
24. Elemis
1,209
25. TULA
814
26. Supergoop!
1,498
27. Drunk Elephant
1,199
28. Summer Fridays
1,319
29. Tatcha
906
30. Caudalie
868
31. Fashion Nova
3,038
32. Nike
6,180
33. SHEIN
5,136
34. Zara
6,013
35. Adidas
3,196
36. Alo Yoga
2,037
37. American Eagle
3,219
38. PrettyLittleThing
1,902
39. H&M
4,125
40. Skims
2,118
41. Prada
3,174
42. Dior (Fashion)
3,142
43. Gucci (Fashion)
3,670
44. Chanel (Fashion)
2,991
45. Balenciaga
2,081
46. Louis Vuitton
2,710
47. Saint Laurent (YSL) (Fashion)
2,245
48. Valentino
1,512
49. Hermès
1,638
50. Versace
1,462
51. La Roche-Posay
381
52. REN Skincare
478
53. Elemis
371
54. Tatcha
272
55. CeraVe
220
56. Bondi Sands
384
57. Glow Recipe
184
58. L'Oréal Paris (Skincare)
108
59. The Inkey List
296
60. Cosrx
125
61. Charlotte Tilbury
1,730
62. NARS
1,138
63. MAC
1,260
64. Revolution Beauty
843
65. Benefit
689
66. Huda Beauty
600
67. Anastasia Beverly Hills
645
68. Dior (Cosmetics)
652
69. NYX Professional Makeup
625
70. BPerfect Cosmetics
573
71. Typology
141
72. Caudalie
141
73. HelloBody
66
74. Erborian
96
75. Uriage
80
76. La Roche-Posay
115
77. Yepoda
11
78. Nuud
19
79. Sunday Riley
39
80. Garancia
80
81. Benefit
146
82. Charlotte Tilbury
201
83. NYX Professional Makeup
159
84. MAC
197
85. Dior (Cosmetics)
207
86. Anastasia Beverly Hills
116
87. Fenty Beauty
141
88. Manucurist
114
89. Rare Beauty
80
90. Huda Beauty
101
91. La Roche-Posay
698
92. Caudalie
526
93. Typology
285
94. CeraVe
335
95. Elemis
431
96. L'Oréal Paris (Skincare)
185
97. REN Skincare
516
98. Yepoda
131
99. Tatcha
284
100. Bondi Sands
420
101. Charlotte Tilbury
2,464
102. Benefit
1,214
103. MAC
1,969
104. NARS
1,474
105. Dior (Cosmetics)
1,314
106. NYX Professional Makeup
1,228
107. Anastasia Beverly Hills
1,004
108. Huda Beauty
902
109. Revolution Beauty
1,094
110. Maybelline
1,043
Total Posts
The total number of creator posts that mentioned your brand this month.
1. ColourPop
11,583
2. Charlotte Tilbury
10,117
3. NYX Professional Makeup
8,337
4. Benefit
9,096
5. Rare Beauty
6,551
6. Anastasia Beverly Hills
8,173
7. Fenty Beauty
7,542
8. E.L.F.
7,715
9. MAC
8,226
10. Dior (Cosmetics)
5,811
11. Olaplex
7,736
12. Redken
8,269
13. K18 Hair
3,179
14. Schwarzkopf Professional
3,110
15. Wella
3,042
16. Living Proof
1,387
17. Ouai
1,250
18. Amika
1,461
19. Brazilian Bond Builder
2,178
20. Oribe
2,151
21. La Roche-Posay
2,343
22. CeraVe
1,791
23. Glow Recipe
3,720
24. Elemis
2,558
25. TULA
2,746
26. Supergoop!
2,677
27. Drunk Elephant
3,129
28. Summer Fridays
3,087
29. Tatcha
1,735
30. Caudalie
1,722
31. Fashion Nova
13,819
32. Nike
19,881
33. SHEIN
14,912
34. Zara
13,738
35. Adidas
9,279
36. Alo Yoga
8,818
37. American Eagle
6,754
38. PrettyLittleThing
4,784
39. H&M
8,763
40. Skims
4,688
41. Prada
6,660
42. Dior (Fashion)
6,439
43. Gucci (Fashion)
7,936
44. Chanel (Fashion)
8,491
45. Balenciaga
4,545
46. Louis Vuitton
5,960
47. Saint Laurent (YSL) (Fashion)
4,566
48. Valentino
3,466
49. Hermès
3,990
50. Versace
2,817
51. La Roche-Posay
717
52. REN Skincare
1,262
53. Elemis
982
54. Tatcha
582
55. CeraVe
482
56. Bondi Sands
652
57. Glow Recipe
379
58. L'Oréal Paris (Skincare)
175
59. The Inkey List
593
60. Cosrx
254
61. Charlotte Tilbury
5,514
62. NARS
3,233
63. MAC
3,354
64. Revolution Beauty
2,617
65. Benefit
2,188
66. Huda Beauty
1,569
67. Anastasia Beverly Hills
1,932
68. Dior (Cosmetics)
1,485
69. NYX Professional Makeup
1,779
70. BPerfect Cosmetics
3,060
71. Typology
329
72. Caudalie
347
73. HelloBody
292
74. Erborian
205
75. Uriage
203
76. La Roche-Posay
203
77. Yepoda
50
78. Nuud
107
79. Sunday Riley
81
80. Garancia
200
81. Benefit
403
82. Charlotte Tilbury
488
83. NYX Professional Makeup
472
84. MAC
504
85. Dior (Cosmetics)
475
86. Anastasia Beverly Hills
340
87. Fenty Beauty
296
88. Manucurist
446
89. Rare Beauty
163
90. Huda Beauty
221
91. La Roche-Posay
1,239
92. Caudalie
1,132
93. Typology
745
94. CeraVe
666
95. Elemis
1,073
96. L'Oréal Paris (Skincare)
299
97. REN Skincare
1,339
98. Yepoda
689
99. Tatcha
604
100. Bondi Sands
728
101. Charlotte Tilbury
7,338
102. Benefit
3,520
103. MAC
4,889
104. NARS
3,917
105. Dior (Cosmetics)
2,938
106. NYX Professional Makeup
3,234
107. Anastasia Beverly Hills
2,815
108. Huda Beauty
2,293
109. Revolution Beauty
3,362
110. Maybelline
2,614
EMV Per Creator
The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.
1. ColourPop
$11,660
2. Charlotte Tilbury
$7,216
3. NYX Professional Makeup
$8,265
4. Benefit
$8,187
5. Rare Beauty
$8,854
6. Anastasia Beverly Hills
$7,617
7. Fenty Beauty
$6,561
8. E.L.F.
$8,068
9. MAC
$6,339
10. Dior (Cosmetics)
$7,910
11. Olaplex
$7,718
12. Redken
$5,053
13. K18 Hair
$7,014
14. Schwarzkopf Professional
$8,901
15. Wella
$5,510
16. Living Proof
$3,863
17. Ouai
$3,812
18. Amika
$3,745
19. Brazilian Bond Builder
$10,195
20. Oribe
$3,488
21. La Roche-Posay
$7,188
22. CeraVe
$9,053
23. Glow Recipe
$4,330
24. Elemis
$5,161
25. TULA
$6,614
26. Supergoop!
$3,592
27. Drunk Elephant
$4,398
28. Summer Fridays
$3,745
29. Tatcha
$4,928
30. Caudalie
$4,730
31. Fashion Nova
$33,489
32. Nike
$10,206
33. SHEIN
$8,925
34. Zara
$6,673
35. Adidas
$9,427
36. Alo Yoga
$13,127
37. American Eagle
$7,417
38. PrettyLittleThing
$11,559
39. H&M
$5,115
40. Skims
$9,743
41. Prada
$7,934
42. Dior (Fashion)
$7,613
43. Gucci (Fashion)
$6,513
44. Chanel (Fashion)
$7,406
45. Balenciaga
$10,605
46. Louis Vuitton
$6,931
47. Saint Laurent (YSL) (Fashion)
$7,140
48. Valentino
$9,164
49. Hermès
$7,806
50. Versace
$8,245
51. La Roche-Posay
$4,728
52. REN Skincare
$3,190
53. Elemis
$3,969
54. Tatcha
$5,369
55. CeraVe
$6,308
56. Bondi Sands
$3,293
57. Glow Recipe
$5,822
58. L'Oréal Paris (Skincare)
$9,825
59. The Inkey List
$3,217
60. Cosrx
$7,236
61. Charlotte Tilbury
$6,061
62. NARS
$6,839
63. MAC
$5,902
64. Revolution Beauty
$7,172
65. Benefit
$8,417
66. Huda Beauty
$9,464
67. Anastasia Beverly Hills
$8,645
68. Dior (Cosmetics)
$8,151
69. NYX Professional Makeup
$7,928
70. BPerfect Cosmetics
$8,409
71. Typology
$8,732
72. Caudalie
$6,528
73. HelloBody
$7,259
74. Erborian
$4,302
75. Uriage
$5,057
76. La Roche-Posay
$2,668
77. Yepoda
$27,860
78. Nuud
$15,863
79. Sunday Riley
$6,839
80. Garancia
$3,189
81. Benefit
$31,609
82. Charlotte Tilbury
$10,784
83. NYX Professional Makeup
$11,387
84. MAC
$7,971
85. Dior (Cosmetics)
$7,490
86. Anastasia Beverly Hills
$11,201
87. Fenty Beauty
$8,678
88. Manucurist
$8,862
89. Rare Beauty
$12,415
90. Huda Beauty
$9,241
91. La Roche-Posay
$4,666
92. Caudalie
$3,760
93. Typology
$6,657
94. CeraVe
$5,183
95. Elemis
$3,969
96. L'Oréal Paris (Skincare)
$9,208
97. REN Skincare
$3,072
98. Yepoda
$11,876
99. Tatcha
$5,252
100. Bondi Sands
$3,298
101. Charlotte Tilbury
$6,377
102. Benefit
$10,040
103. MAC
$5,568
104. NARS
$6,337
105. Dior (Cosmetics)
$6,839
106. NYX Professional Makeup
$6,920
107. Anastasia Beverly Hills
$8,025
108. Huda Beauty
$8,616
109. Revolution Beauty
$6,652
110. Maybelline
$5,979
Posts Per Creator
The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.
1. ColourPop
4.0
2. Charlotte Tilbury
2.7
3. NYX Professional Makeup
2.8
4. Benefit
3.2
5. Rare Beauty
2.6
6. Anastasia Beverly Hills
2.9
7. Fenty Beauty
2.3
8. E.L.F.
3.0
9. MAC
2.5
10. Dior (Cosmetics)
2.4
11. Olaplex
2.6
12. Redken
5.1
13. K18 Hair
4.0
14. Schwarzkopf Professional
5.3
15. Wella
5.0
16. Living Proof
1.7
17. Ouai
1.6
18. Amika
2.0
19. Brazilian Bond Builder
8.4
20. Oribe
2.9
21. La Roche-Posay
2.2
22. CeraVe
2.3
23. Glow Recipe
2.3
24. Elemis
2.1
25. TULA
3.4
26. Supergoop!
1.8
27. Drunk Elephant
2.6
28. Summer Fridays
2.3
29. Tatcha
1.9
30. Caudalie
2.0
31. Fashion Nova
4.5
32. Nike
3.2
33. SHEIN
2.9
34. Zara
2.3
35. Adidas
2.9
36. Alo Yoga
4.3
37. American Eagle
2.1
38. PrettyLittleThing
2.5
39. H&M
2.1
40. Skims
2.2
41. Prada
2.1
42. Dior (Fashion)
2.0
43. Gucci (Fashion)
2.2
44. Chanel (Fashion)
2.8
45. Balenciaga
2.2
46. Louis Vuitton
2.2
47. Saint Laurent (YSL) (Fashion)
2.0
48. Valentino
2.3
49. Hermès
2.4
50. Versace
1.9
51. La Roche-Posay
1.9
52. REN Skincare
2.6
53. Elemis
2.6
54. Tatcha
2.1
55. CeraVe
2.2
56. Bondi Sands
1.7
57. Glow Recipe
2.1
58. L'Oréal Paris (Skincare)
1.6
59. The Inkey List
2.0
60. Cosrx
2.0
61. Charlotte Tilbury
3.2
62. NARS
2.8
63. MAC
2.7
64. Revolution Beauty
3.1
65. Benefit
3.2
66. Huda Beauty
2.6
67. Anastasia Beverly Hills
3.0
68. Dior (Cosmetics)
2.3
69. NYX Professional Makeup
2.8
70. BPerfect Cosmetics
5.3
71. Typology
2.3
72. Caudalie
2.5
73. HelloBody
4.4
74. Erborian
2.1
75. Uriage
2.5
76. La Roche-Posay
1.8
77. Yepoda
4.5
78. Nuud
5.6
79. Sunday Riley
2.1
80. Garancia
2.5
81. Benefit
2.8
82. Charlotte Tilbury
2.4
83. NYX Professional Makeup
3.0
84. MAC
2.6
85. Dior (Cosmetics)
2.3
86. Anastasia Beverly Hills
2.9
87. Fenty Beauty
2.1
88. Manucurist
3.9
89. Rare Beauty
2.0
90. Huda Beauty
2.2
91. La Roche-Posay
1.8
92. Caudalie
2.2
93. Typology
2.6
94. CeraVe
2.0
95. Elemis
2.5
96. L'Oréal Paris (Skincare)
1.6
97. REN Skincare
2.6
98. Yepoda
5.3
99. Tatcha
2.1
100. Bondi Sands
1.7
101. Charlotte Tilbury
3.0
102. Benefit
2.9
103. MAC
2.5
104. NARS
2.7
105. Dior (Cosmetics)
2.2
106. NYX Professional Makeup
2.6
107. Anastasia Beverly Hills
2.8
108. Huda Beauty
2.5
109. Revolution Beauty
3.1
110. Maybelline
2.5
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