May at a Glance
$886.9M
EMV generated by127.2k
creators for544 Cosmetics
brands
May at a Glance
$241.2M
EMV generated by32.2k
creators for443 Cosmetics
brands
May at a Glance
$54.4M
EMV generated by6.9k
creators for296 Cosmetics
brands
May at a Glance
$398.3M
EMV generated by57.0k
creators for490 Cosmetics
brands
May ’22
Monthly Ranking
U.S. / Cosmetics
Total EMV
Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.
1. Charlotte Tilbury
$33000000
2. ColourPop
$31,800,000
3. Benefit
$31,600,000
4. Anastasia Beverly Hills
$25,800,000
5. NYX Professional Makeup
$23,900,000
6. Fenty Beauty
$23,700,000
7. MAC
$2,18,00,000
8. Rare Beauty
$2,11,00,000
9. Bobbi Brown
$2,09,00,000
10. Morphe
$2,02,00,000
11. Redken
$77,00,000
12. Olaplex
$69,00,000
13. Schwarzkopf Professional
$46,00,000
14. K18 Hair
$42,00,000
15. Amika
$34,00,000
16. Ouai
$34,00,000
17. Wella
$33,00,000
18. Pulp Riot
$31,00,000
19. Brazilian Bond Builder
$28,00,000
20. Living Proof
$26,00,000
21. Supergoop!
$75,00,000
22. Glow Recipe
$61,00,000
23. TULA
$53,00,000
24. La Roche-Posay
$47,00,000
25. Tatcha
$46,00,000
26. Sunday Riley
$42,00,000
27. CeraVe
$38,00,000
28. Caudalie
$35,00,000
29. Drunk Elephant
$35,00,000
30. Kopari
$32,00,000
31. Fashion Nova
$9,71,00,000
32. Nike
$6,43,00,000
33. Zara
$4,69,00,000
34. SHEIN
$4,17,00,000
35. PrettyLittleThing
$2,57,00,000
36. Adidas
$2,49,00,000
37. Gymshark
$2,33,00,000
38. H&M
$1,97,00,000
39. Alo Yoga
$1,87,00,000
40. Kate Spade
$1,67,00,000
41. Versace
$3,82,00,000
42. Louis Vuitton
$3,79,00,000
43. Gucci (Fashion)
$3,73,00,000
44. Balenciaga
$3,55,00,000
45. Dior (Fashion)
$3,51,00,000
46. Chanel (Fashion)
$2,82,00,000
47. Prada
$2,49,00,000
48. Dolce & Gabbana (Fashion)
$2,34,00,000
49. Saint Laurent (YSL) (Fashion)
$1,85,00,000
50. Valentino
$1,81,00,000
51. Bondi Sands
$15,00,000
52. Tatcha
$14,00,000
53. Wild
$13,00,000
54. REN Skincare
$13,00,000
55. Sunday Riley
$11,00,000
56. Caudalie
$11,00,000
57. La Roche-Posay
$11,00,000
58. Elemis
$10,00,000
59. Glow Recipe
$10,00,000
60. Dermalogica
$951,400
61. Charlotte Tilbury
$1,49,00,000
62. Benefit
$1,15,00,000
63. NARS
$1,05,00,000
64. Revolution Beauty
$84,00,000
65. Anastasia Beverly Hills
$75,00,000
66. MAC
$74,00,000
67. Huda Beauty
$71,00,000
68. Morphe
$55,00,000
69. ColourPop
$53,00,000
70. NYX Professional Makeup
$49,00,000
71. Erborian
$16,00,000
72. Caudalie
$14,00,000
73. La Roche-Posay
$12,00,000
74. Avène
$11,00,000
75. Fenty Skin
$10,00,000
76. Typology
$909,500
77. Lancôme (Skincare)
$792,400
78. Sanoflore
$702,800
79. Rituals
$636,810
80. Foreo
$635,100
81. Fenty Beauty
$49,00,000
82. Charlotte Tilbury
$40,00,000
83. Dior (Cosmetics)
$32,00,000
84. MAC
$32,00,000
85. Benefit
$31,00,000
86. Saint Laurent (YSL) (Cosmetics)
$20,00,000
87. NYX Professional Makeup
$20,00,000
88. KVD Beauty
$13,00,000
89. Anastasia Beverly Hills
$12,00,000
90. Too Faced
$11,00,000
91. Caudalie
$38,00,000
92. La Roche-Posay
$37,00,000
93. Nivea
$33,00,000
94. salted.
$28,00,000
95. Fenty Skin
$24,00,000
96. Erborian
$23,00,000
97. Kiehl's
$23,00,000
98. Sunday Riley
$23,00,000
99. L'Oréal Paris (Skincare)
$22,00,000
100. Avène
$21,00,000
101. Charlotte Tilbury
$2,53,00,000
102. Benefit
$ 1,91,00,000
103. Dior (Cosmetics)
$1,60,00,000
104. MAC
$1,50,00,000
105. NARS
$1,32,00,000
106. Fenty Beauty
$1,12,00,000
107. NYX Professional Makeup
$1,06,00,000
108. Revolution Beauty
$1,06,00,000
109. Anastasia Beverly Hills
$1,01,00,000
110. Maybelline
$99,00,000
Total Creators
The total number of creators that posted about your brand this month.
1. Charlotte Tilbury
3900
2. ColourPop
2700
3. Benefit
2700
4. Anastasia Beverly Hills
2900
5. NYX Professional Makeup
2900
6. Fenty Beauty
3000
7. MAC
3000
8. Rare Beauty
2300
9. Bobbi Brown
2400
10. Morphe
2300
11. Redken
1500
12. Olaplex
1400
13. Schwarzkopf Professional
559
14. K18 Hair
590
15. Amika
734
16. Ouai
987
17. Wella
562
18. Pulp Riot
601
19. Brazilian Bond Builder
244
20. Living Proof
700
21. Supergoop!
1900
22. Glow Recipe
1400
23. TULA
729
24. La Roche-Posay
889
25. Tatcha
992
26. Sunday Riley
684
27. CeraVe
590
28. Caudalie
861
29. Drunk Elephant
983
30. Kopari
611
31. Fashion Nova
2700
32. Nike
5400
33. Zara
6100
34. SHEIN
4800
35. PrettyLittleThing
1900
36. Adidas
2400
37. Gymshark
868
38. H&M
3800
39. Alo Yoga
1600
40. Kate Spade
2000
41. Versace
2300
42. Louis Vuitton
3300
43. Gucci (Fashion)
3900
44. Balenciaga
2500
45. Dior (Fashion)
3300
46. Chanel (Fashion)
3300
47. Prada
2900
48. Dolce & Gabbana (Fashion)
1000
49. Saint Laurent (YSL) (Fashion)
2500
50. Valentino
1500
51. Bondi Sands
387
52. Tatcha
402
53. Wild
138
54. REN Skincare
379
55. Sunday Riley
206
56. Caudalie
272
57. La Roche-Posay
373
58. Elemis
352
59. Glow Recipe
192
60. Dermalogica
387
61. Charlotte Tilbury
1800
62. Benefit
787
63. NARS
1200
64. Revolution Beauty
969
65. Anastasia Beverly Hills
668
66. MAC
1100
67. Huda Beauty
595
68. Morphe
699
69. ColourPop
357
70. NYX Professional Makeup
629
71. Erborian
114
72. Caudalie
305
73. La Roche-Posay
181
74. Avène
84
75. Fenty Skin
99
76. Typology
206
77. Lancôme (Skincare)
53
78. Sanoflore
55
79. Rituals
114
80. Foreo
52
81. Fenty Beauty
270
82. Charlotte Tilbury
384
83. Dior (Cosmetics)
333
84. MAC
272
85. Benefit
239
86. Saint Laurent (YSL) (Cosmetics)
184
87. NYX Professional Makeup
195
88. KVD Beauty
143
89. Anastasia Beverly Hills
152
90. Too Faced
186
91. Caudalie
901
92. La Roche-Posay
783
93. Nivea
347
94. salted.
144
95. Fenty Skin
486
96. Erborian
333
97. Kiehl's
477
98. Sunday Riley
295
99. L'Oréal Paris (Skincare)
186
100. Avène
377
101. Charlotte Tilbury
2900
102. Benefit
1600
103. Dior (Cosmetics)
1700
104. MAC
2100
105. NARS
1700
106. Fenty Beauty
1400
107. NYX Professional Makeup
1400
108. Revolution Beauty
1300
109. Anastasia Beverly Hills
1100
110. Maybelline
1200
Total Posts
The total number of creator posts that mentioned your brand this month.
1. Charlotte Tilbury
10600
2. ColourPop
11900
3. Benefit
9800
4. Anastasia Beverly Hills
8900
5. NYX Professional Makeup
8500
6. Fenty Beauty
7500
7. MAC
8400
8. Rare Beauty
6100
9. Bobbi Brown
4900
10. Morphe
7200
11. Redken
7400
12. Olaplex
4800
13. Schwarzkopf Professional
3100
14. K18 Hair
2700
15. Amika
1800
16. Ouai
1700
17. Wella
2800
18. Pulp Riot
2900
19. Brazilian Bond Builder
2200
20. Living Proof
1300
21. Supergoop!
4200
22. Glow Recipe
2900
23. TULA
2400
24. La Roche-Posay
2100
25. Tatcha
2200
26. Sunday Riley
1600
27. CeraVe
1100
28. Caudalie
1800
29. Drunk Elephant
2500
30. Kopari
1500
31. Fashion Nova
11600
32. Nike
17000
33. Zara
14800
34. SHEIN
13900
35. PrettyLittleThing
4500
36. Adidas
7200
37. Gymshark
3700
38. H&M
8200
39. Alo Yoga
5700
40. Kate Spade
3900
41. Versace
5800
42. Louis Vuitton
9900
43. Gucci (Fashion)
9900
44. Balenciaga
6700
45. Dior (Fashion)
8300
46. Chanel (Fashion)
9800
47. Prada
6300
48. Dolce & Gabbana (Fashion)
2400
49. Saint Laurent (YSL) (Fashion)
4900
50. Valentino
3900
51. Bondi Sands
724
52. Tatcha
1200
53. Wild
558
54. REN Skincare
980
55. Sunday Riley
425
56. Caudalie
608
57. La Roche-Posay
916
58. Elemis
918
59. Glow Recipe
427
60. Dermalogica
1200
61. Charlotte Tilbury
6400
62. Benefit
2800
63. NARS
3400
64. Revolution Beauty
3300
65. Anastasia Beverly Hills
2200
66. MAC
3200
67. Huda Beauty
1700
68. Morphe
2300
69. ColourPop
1400
70. NYX Professional Makeup
1600
71. Erborian
330
72. Caudalie
1000
73. La Roche-Posay
675
74. Avène
247
75. Fenty Skin
247
76. Typology
534
77. Lancôme (Skincare)
88
78. Sanoflore
172
79. Rituals
316
80. Foreo
269
81. Fenty Beauty
810
82. Charlotte Tilbury
1100
83. Dior (Cosmetics)
1200
84. MAC
847
85. Benefit
690
86. Saint Laurent (YSL) (Cosmetics)
734
87. NYX Professional Makeup
721
88. KVD Beauty
408
89. Anastasia Beverly Hills
375
90. Too Faced
482
91. Caudalie
2700
92. La Roche-Posay
2100
93. Nivea
965
94. salted.
1700
95. Fenty Skin
1100
96. Erborian
864
97. Kiehl's
1100
98. Sunday Riley
742
99. L'Oréal Paris (Skincare)
307
100. Avène
958
101. Charlotte Tilbury
9700
102. Benefit
5400
103. Dior (Cosmetics)
5200
104. MAC
6100
105. NARS
4600
106. Fenty Beauty
3200
107. NYX Professional Makeup
4100
108. Revolution Beauty
4400
109. Anastasia Beverly Hills
3400
110. Maybelline
3400
EMV Per Creator
The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.
1. Charlotte Tilbury
$8,500
2. ColourPop
$11,600
3. Benefit
$11,600
4. Anastasia Beverly Hills
$8,700
5. NYX Professional Makeup
$8,300
6. Fenty Beauty
$7,800
7. MAC
$7,100
8. Rare Beauty
$9,000
9. Bobbi Brown
$8,700
10. Morphe
$8,900
11. Redken
$5,100
12. Olaplex
$4,900
13. Schwarzkopf Professional
$8,300
14. K18 Hair
$7,100
15. Amika
$4,700
16. Ouai
$3,400
17. Wella
$5,900
18. Pulp Riot
$5,100
19. Brazilian Bond Builder
$11,700
20. Living Proof
$3,700
21. Supergoop!
$3,900
22. Glow Recipe
$4,500
23. TULA
$7,200
24. La Roche-Posay
$5,300
25. Tatcha
$4,600
26. Sunday Riley
$6,100
27. CeraVe
$6,400
28. Caudalie
$4,100
29. Drunk Elephant
$3,500
30. Kopari
$5,200
31. Fashion Nova
$35,700
32. Nike
$11,800
33. Zara
$7,700
34. SHEIN
$8,700
35. PrettyLittleThing
$13,700
36. Adidas
$10,500
37. Gymshark
$26,800
38. H&M
$5,500
39. Alo Yoga
$11,900
40. Kate Spade
$8,300
41. Versace
$16,300
42. Louis Vuitton
$11,400
43. Gucci (Fashion)
$9,500
44. Balenciaga
$14,400
45. Dior (Fashion)
$10,700
46. Chanel (Fashion)
$8,600
47. Prada
$8,700
48. Dolce & Gabbana (Fashion)
$22,300
49. Saint Laurent (YSL) (Fashion)
$7,300
50. Valentino
$11,800
51. Bondi Sands
$3,800
52. Tatcha
$3,500
53. Wild
$9,700
54. REN Skincare
$3,400
55. Sunday Riley
$5,500
56. Caudalie
$4,100
57. La Roche-Posay
$2,900
58. Elemis
$2,900
59. Glow Recipe
$5,300
60. Dermalogica
$2,500
61. Charlotte Tilbury
$8,200
62. Benefit
$14,600
63. NARS
$8,700
64. Revolution Beauty
$8,700
65. Anastasia Beverly Hills
$11,200
66. MAC
$6,500
67. Huda Beauty
$11,900
68. Morphe
$7,900
69. ColourPop
$14,700
70. NYX Professional Makeup
$7,900
71. Erborian
$13,900
72. Caudalie
$4,500
73. La Roche-Posay
$6,700
74. Avène
$12,900
75. Fenty Skin
$10,400
76. Typology
$4,400
77. Lancôme (Skincare)
$14,900
78. Sanoflore
$12,800
79. Rituals
$5,600
80. Foreo
$12,200
81. Fenty Beauty
$18,100
82. Charlotte Tilbury
$10,500
83. Dior (Cosmetics)
$9,700
84. MAC
$11,700
85. Benefit
$12,900
86. Saint Laurent (YSL) (Cosmetics)
$1,100
87. NYX Professional Makeup
$10,300
88. KVD Beauty
$9,000
89. Anastasia Beverly Hills
$7,700
90. Too Faced
$6,100
91. Caudalie
$4,200
92. La Roche-Posay
$4,700
93. Nivea
$9,600
94. salted.
$18,900
95. Fenty Skin
$4,900
96. Erborian
$7,000
97. Kiehl's
$4,800
98. Sunday Riley
$7,700
99. L'Oréal Paris (Skincare)
$11,800
100. Avène
$5,700
101. Charlotte Tilbury
$8,600
102. Benefit
$11,900
103. Dior (Cosmetics)
$9,200
104. MAC
$7,100
105. NARS
$7,900
106. Fenty Beauty
$8,000
107. NYX Professional Makeup
$7,700
108. Revolution Beauty
$8,300
109. Anastasia Beverly Hills
$8,900
110. Maybelline
$8,200
Posts Per Creator
The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.
1. Charlotte Tilbury
2.7
2. ColourPop
4.4
3. Benefit
3.6
4. Anastasia Beverly Hills
3.0
5. NYX Professional Makeup
3.0
6. Fenty Beauty
2.5
7. MAC
2.7
8. Rare Beauty
2.6
9. Bobbi Brown
2.0
10. Morphe
3.2
11. Redken
4.9
12. Olaplex
3.4
13. Schwarzkopf Professional
5.6
14. K18 Hair
4.6
15. Amika
2.5
16. Ouai
1.7
17. Wella
5.1
18. Pulp Riot
4.9
19. Brazilian Bond Builder
9.2
20. Living Proof
1.9
21. Supergoop!
2.2
22. Glow Recipe
2.2
23. TULA
3.3
24. La Roche-Posay
2.3
25. Tatcha
2.2
26. Sunday Riley
2.4
27. CeraVe
1.9
28. Caudalie
2.1
29. Drunk Elephant
2.6
30. Kopari
2.4
31. Fashion Nova
4.3
32. Nike
3.1
33. Zara
2.4
34. SHEIN
2.9
35. PrettyLittleThing
2.4
36. Adidas
3.0
37. Gymshark
4.3
38. H&M
2.2
39. Alo Yoga
3.7
40. Kate Spade
2.0
41. Versace
2.5
42. Louis Vuitton
3.0
43. Gucci (Fashion)
2.5
44. Balenciaga
2.7
45. Dior (Fashion)
2.5
46. Chanel (Fashion)
3.0
47. Prada
2.2
48. Dolce & Gabbana (Fashion)
2.3
49. Saint Laurent (YSL) (Fashion)
2.0
50. Valentino
2.5
51. Bondi Sands
1.9
52. Tatcha
3.0
53. Wild
4.0
54. REN Skincare
2.6
55. Sunday Riley
2.1
56. Caudalie
2.2
57. La Roche-Posay
2.5
58. Elemis
2.6
59. Glow Recipe
2.2
60. Dermalogica
3.1
61. Charlotte Tilbury
3.5
62. Benefit
3.6
63. NARS
2.8
64. Revolution Beauty
3.4
65. Anastasia Beverly Hills
3.3
66. MAC
2.9
67. Huda Beauty
2.8
68. Morphe
3.3
69. ColourPop
3.9
70. NYX Professional Makeup
2.6
71. Erborian
2.9
72. Caudalie
3.4
73. La Roche-Posay
3.7
74. Avène
2.9
75. Fenty Skin
2.5
76. Typology
2.6
77. Lancôme (Skincare)
1.7
78. Sanoflore
3.1
79. Rituals
2.8
80. Foreo
5.2
81. Fenty Beauty
3.0
82. Charlotte Tilbury
2.9
83. Dior (Cosmetics)
3.6
84. MAC
3.1
85. Benefit
2.9
86. Saint Laurent (YSL) (Cosmetics)
4.0
87. NYX Professional Makeup
3.7
88. KVD Beauty
2.9
89. Anastasia Beverly Hills
2.5
90. Too Faced
2.6
91. Caudalie
3.0
92. La Roche-Posay
2.7
93. Nivea
2.8
94. salted.
12
95. Fenty Skin
2.2
96. Erborian
2.6
97. Kiehl's
2.3
98. Sunday Riley
2.5
99. L'Oréal Paris (Skincare)
1.7
100. Avène
2.5
101. Charlotte Tilbury
3.3
102. Benefit
3.4
103. Dior (Cosmetics)
3.0
104. MAC
2.9
105. NARS
2.8
106. Fenty Beauty
2.3
107. NYX Professional Makeup
3.0
108. Revolution Beauty
3.4
109. Anastasia Beverly Hills
3.0
110. Maybelline
2.8
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