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August at a Glance
$1021.2M
EMV generated by136.1k
creators for542 Cosmetics
brands
August at a Glance
$279.4M
EMV generated by34.3k
creators for424 Cosmetics
brands
August at a Glance
$42.1M
EMV generated by5.0k
creators for253 Cosmetics
brands
August at a Glance
$393.9M
EMV generated by52.3k
creators for470 Cosmetics
brands
August ’23
Monthly Ranking
U.S. / Cosmetics
Total EMV
Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.
1. Rare Beauty
$41,971,123
2. Charlotte Tilbury
$35,242,287
3. MAC
$31,639,723
4. Benefit
$30,991,864
5. ColourPop
$29,138,637
6. Fenty Beauty
$28,587,440
7. NYX Professional Makeup
$27,275,293
8. E.L.F.
$25,801,043
9. NARS
$23,066,898
10. Dior (Cosmetics)
$21,493,774
11. Redken
$10,742,516
12. K18 Hair
$7,427,190
13. Olaplex
$6,672,525
14. Gisou
$5,947,461
15. Ouai
$5,146,352
16. Schwarzkopf Professional
$4,779,149
17. Amika
$4,496,414
18. Briogeo
$4,142,456
19. Living Proof
$3,879,703
20. Color Wow
$3,662,793
21. RHODE Skin
$13,676,128
22. Drunk Elephant
$11,379,105
23. Summer Fridays
$11,092,043
24. Sol De Janeiro
$10,993,230
25. Elemis
$8,832,303
26. Glow Recipe
$8,478,575
27. La Roche-Posay
$7,858,063
28. Caudalie
$7,384,606
29. Kiehl's
$7,232,960
30. Laneige
$6,217,962
31. Fashion Nova
$117,420,800
32. Nike
$71,451,612
33. Zara
$40,545,091
34. Gymshark
$39,429,486
35. Adidas
$35,627,890
36. SHEIN
$32,766,034
37. H&M
$29,009,545
38. Alo Yoga
$27,186,873
39. Free People
$23,217,274
40. Skims
$22,002,741
41. Chanel (Fashion)
$23,556,388
42. Dior (Fashion)
$21,272,956
43. Gucci (Fashion)
$20,042,821
44. Prada
$19,871,568
45. Louis Vuitton
$18,554,293
46. Saint Laurent (YSL) (Fashion)
$18,533,681
47. Hermès
$13,757,624
48. Versace
$11,532,979
49. Valentino
$10,938,061
50. Celine
$9,273,533
51. Elemis
$4,088,498
52. L'Oréal Paris (Skincare)
$3,529,392
53. RHODE Skin
$3,244,141
54. Caudalie
$2,512,698
55. Glow Recipe
$2,476,816
56. La Roche-Posay
$2,429,379
57. Tatcha
$2,367,814
58. Kiehl's
$2,154,423
59. Drunk Elephant
$2,056,938
60. Dior (Skincare)
$2,040,139
61. Charlotte Tilbury
$16,284,070
62. MAC
$11,203,371
63. Maybelline
$9,971,287
64. NYX Professional Makeup
$9,490,182
65. NARS
$8,834,374
66. Rare Beauty
$8,099,788
67. Benefit
$7,639,962
68. Saint Laurent (YSL) (Cosmetics)
$7,032,196
69. Hourglass
$7,031,250
70. Fenty Beauty
$6,859,014
71. Typology
$1,149,089
72. Caudalie
$875,461
73. Kiehl's
$809,637
74. L'Oréal Paris (Skincare)
$803,975
75. Sol De Janeiro
$733,368
76. Mixa
$604,926
77. Erborian
$559,172
78. Garnier (Skincare)
$535,597
79. La Roche-Posay
$506,365
80. Elemis
$485,757
81. Charlotte Tilbury
$2,284,273
82. NYX Professional Makeup
$2,052,738
83. Maybelline
$2,016,273
84. Rare Beauty
$1,958,630
85. Armani (Cosmetics)
$1,778,976
86. Fenty Beauty
$1,662,647
87. Huda Beauty
$1,617,861
88. Saint Laurent (YSL) (Cosmetics)
$1,443,203
89. Benefit
$1,374,922
90. Dior (Cosmetics)
$1,318,824
91. L'Oréal Paris (Skincare)
$5,247,856
92. Elemis
$4,776,775
93. Nivea
$4,340,648
94. La Roche-Posay
$3,942,781
95. RHODE Skin
$3,707,703
96. Caudalie
$3,679,167
97. Garnier (Skincare)
$3,568,241
98. Sol De Janeiro
$3,302,159
99. Kiehl's
$3,295,387
100. Drunk Elephant
$2,767,158
101. Charlotte Tilbury
$22,560,380
102. Maybelline
$15,803,573
103. MAC
$15,534,693
104. NYX Professional Makeup
$14,318,417
105. Benefit
$12,420,773
106. Dior (Cosmetics)
$11,687,061
107. Rare Beauty
$10,897,517
108. NARS
$10,737,916
109. Saint Laurent (YSL) (Cosmetics)
$10,444,429
110. Armani (Cosmetics)
$9,681,652
Total Creators
The total number of creators that posted about your brand this month.
1. Rare Beauty
3,417
2. Charlotte Tilbury
3,896
3. MAC
3,545
4. Benefit
3,605
5. ColourPop
2,094
6. Fenty Beauty
3,332
7. NYX Professional Makeup
3,089
8. E.L.F.
2,963
9. NARS
2,883
10. Dior (Cosmetics)
2,492
11. Redken
1,829
12. K18 Hair
1,090
13. Olaplex
1,357
14. Gisou
651
15. Ouai
766
16. Schwarzkopf Professional
720
17. Amika
1,112
18. Briogeo
590
19. Living Proof
765
20. Color Wow
621
21. RHODE Skin
1,402
22. Drunk Elephant
1,199
23. Summer Fridays
1,959
24. Sol De Janeiro
1,371
25. Elemis
1,147
26. Glow Recipe
1,619
27. La Roche-Posay
1,499
28. Caudalie
1,276
29. Kiehl's
2,300
30. Laneige
1,000
31. Fashion Nova
3,204
32. Nike
5,774
33. Zara
5,656
34. Gymshark
1,033
35. Adidas
3,590
36. SHEIN
3,835
37. H&M
3,922
38. Alo Yoga
2,224
39. Free People
3,231
40. Skims
2,295
41. Chanel (Fashion)
3,028
42. Dior (Fashion)
2,587
43. Gucci (Fashion)
2,756
44. Prada
2,644
45. Louis Vuitton
2,157
46. Saint Laurent (YSL) (Fashion)
2,300
47. Hermès
1,569
48. Versace
1,254
49. Valentino
1,868
50. Celine
1,299
51. Elemis
601
52. L'Oréal Paris (Skincare)
170
53. RHODE Skin
282
54. Caudalie
280
55. Glow Recipe
268
56. La Roche-Posay
388
57. Tatcha
364
58. Kiehl's
255
59. Drunk Elephant
218
60. Dior (Skincare)
110
61. Charlotte Tilbury
1,976
62. MAC
1,266
63. Maybelline
719
64. NYX Professional Makeup
806
65. NARS
1,132
66. Rare Beauty
601
67. Benefit
757
68. Saint Laurent (YSL) (Cosmetics)
566
69. Hourglass
557
70. Fenty Beauty
768
71. Typology
178
72. Caudalie
129
73. Kiehl's
100
74. L'Oréal Paris (Skincare)
32
75. Sol De Janeiro
127
76. Mixa
54
77. Erborian
77
78. Garnier (Skincare)
19
79. La Roche-Posay
84
80. Elemis
18
81. Charlotte Tilbury
207
82. NYX Professional Makeup
240
83. Maybelline
105
84. Rare Beauty
141
85. Armani (Cosmetics)
155
86. Fenty Beauty
159
87. Huda Beauty
120
88. Saint Laurent (YSL) (Cosmetics)
207
89. Benefit
154
90. Dior (Cosmetics)
245
91. L'Oréal Paris (Skincare)
301
92. Elemis
667
93. Nivea
310
94. La Roche-Posay
637
95. RHODE Skin
347
96. Caudalie
570
97. Garnier (Skincare)
250
98. Sol De Janeiro
693
99. Kiehl's
474
100. Drunk Elephant
356
101. Charlotte Tilbury
2,723
102. Maybelline
1,261
103. MAC
2,096
104. NYX Professional Makeup
1,458
105. Benefit
1,373
106. Dior (Cosmetics)
1,350
107. Rare Beauty
912
108. NARS
1,463
109. Saint Laurent (YSL) (Cosmetics)
1,215
110. Armani (Cosmetics)
854
Total Posts
The total number of creator posts that mentioned your brand this month.
1. Rare Beauty
9,773
2. Charlotte Tilbury
9,372
3. MAC
8,582
4. Benefit
9,980
5. ColourPop
6,811
6. Fenty Beauty
7,554
7. NYX Professional Makeup
7,599
8. E.L.F.
7,175
9. NARS
5,898
10. Dior (Cosmetics)
5,606
11. Redken
7,975
12. K18 Hair
4,660
13. Olaplex
4,304
14. Gisou
1,311
15. Ouai
1,409
16. Schwarzkopf Professional
3,345
17. Amika
1,959
18. Briogeo
1,264
19. Living Proof
1,217
20. Color Wow
1,166
21. RHODE Skin
3,408
22. Drunk Elephant
2,636
23. Summer Fridays
4,269
24. Sol De Janeiro
2,623
25. Elemis
2,296
26. Glow Recipe
3,150
27. La Roche-Posay
2,619
28. Caudalie
2,491
29. Kiehl's
3,852
30. Laneige
1,568
31. Fashion Nova
16,729
32. Nike
18,135
33. Zara
11,842
34. Gymshark
5,357
35. Adidas
10,049
36. SHEIN
9,730
37. H&M
8,235
38. Alo Yoga
8,248
39. Free People
7,811
40. Skims
4,101
41. Chanel (Fashion)
6,462
42. Dior (Fashion)
5,014
43. Gucci (Fashion)
5,081
44. Prada
5,088
45. Louis Vuitton
4,544
46. Saint Laurent (YSL) (Fashion)
4,423
47. Hermès
3,624
48. Versace
2,463
49. Valentino
3,778
50. Celine
2,412
51. Elemis
1,725
52. L'Oréal Paris (Skincare)
280
53. RHODE Skin
710
54. Caudalie
581
55. Glow Recipe
573
56. La Roche-Posay
813
57. Tatcha
790
58. Kiehl's
487
59. Drunk Elephant
531
60. Dior (Skincare)
183
61. Charlotte Tilbury
5,866
62. MAC
3,365
63. Maybelline
1,890
64. NYX Professional Makeup
2,166
65. NARS
2,874
66. Rare Beauty
1,769
67. Benefit
1,999
68. Saint Laurent (YSL) (Cosmetics)
1,307
69. Hourglass
1,302
70. Fenty Beauty
1,566
71. Typology
376
72. Caudalie
222
73. Kiehl's
315
74. L'Oréal Paris (Skincare)
43
75. Sol De Janeiro
224
76. Mixa
83
77. Erborian
125
78. Garnier (Skincare)
31
79. La Roche-Posay
120
80. Elemis
34
81. Charlotte Tilbury
417
82. NYX Professional Makeup
534
83. Maybelline
244
84. Rare Beauty
266
85. Armani (Cosmetics)
415
86. Fenty Beauty
267
87. Huda Beauty
251
88. Saint Laurent (YSL) (Cosmetics)
413
89. Benefit
318
90. Dior (Cosmetics)
478
91. L'Oréal Paris (Skincare)
491
92. Elemis
1,888
93. Nivea
540
94. La Roche-Posay
1,196
95. RHODE Skin
819
96. Caudalie
1,087
97. Garnier (Skincare)
406
98. Sol De Janeiro
1,246
99. Kiehl's
1,000
100. Drunk Elephant
754
101. Charlotte Tilbury
7,488
102. Maybelline
3,017
103. MAC
5,221
104. NYX Professional Makeup
3,513
105. Benefit
3,362
106. Dior (Cosmetics)
3,034
107. Rare Beauty
2,358
108. NARS
3,510
109. Saint Laurent (YSL) (Cosmetics)
2,827
110. Armani (Cosmetics)
2,020
EMV Per Creator
The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.
1. Rare Beauty
$12,283
2. Charlotte Tilbury
$9,046
3. MAC
$8,925
4. Benefit
$8,597
5. ColourPop
$13,915
6. Fenty Beauty
$8,580
7. NYX Professional Makeup
$8,830
8. E.L.F.
$8,708
9. NARS
$8,001
10. Dior (Cosmetics)
$8,625
11. Redken
$5,873
12. K18 Hair
$6,814
13. Olaplex
$4,917
14. Gisou
$9,136
15. Ouai
$6,718
16. Schwarzkopf Professional
$6,638
17. Amika
$4,044
18. Briogeo
$7,021
19. Living Proof
$5,072
20. Color Wow
$5,898
21. RHODE Skin
$9,755
22. Drunk Elephant
$9,490
23. Summer Fridays
$5,662
24. Sol De Janeiro
$8,018
25. Elemis
$7,700
26. Glow Recipe
$5,237
27. La Roche-Posay
$5,242
28. Caudalie
$5,787
29. Kiehl's
$3,145
30. Laneige
$6,218
31. Fashion Nova
$36,648
32. Nike
$12,375
33. Zara
$7,169
34. Gymshark
$38,170
35. Adidas
$9,924
36. SHEIN
$8,544
37. H&M
$7,397
38. Alo Yoga
$12,224
39. Free People
$7,186
40. Skims
$9,587
41. Chanel (Fashion)
$7,780
42. Dior (Fashion)
$8,223
43. Gucci (Fashion)
$7,272
44. Prada
$7,516
45. Louis Vuitton
$8,602
46. Saint Laurent (YSL) (Fashion)
$8,058
47. Hermès
$8,768
48. Versace
$9,197
49. Valentino
$5,855
50. Celine
$7,139
51. Elemis
$6,803
52. L'Oréal Paris (Skincare)
$20,761
53. RHODE Skin
$11,504
54. Caudalie
$8,974
55. Glow Recipe
$9,242
56. La Roche-Posay
$6,261
57. Tatcha
$6,505
58. Kiehl's
$8,449
59. Drunk Elephant
$9,435
60. Dior (Skincare)
$18,547
61. Charlotte Tilbury
$8,241
62. MAC
$8,849
63. Maybelline
$13,868
64. NYX Professional Makeup
$11,774
65. NARS
$7,804
66. Rare Beauty
$13,477
67. Benefit
$10,092
68. Saint Laurent (YSL) (Cosmetics)
$12,424
69. Hourglass
$12,623
70. Fenty Beauty
$8,931
71. Typology
$6,456
72. Caudalie
$6,787
73. Kiehl's
$8,096
74. L'Oréal Paris (Skincare)
$25,124
75. Sol De Janeiro
$5,775
76. Mixa
$11,202
77. Erborian
$7,262
78. Garnier (Skincare)
$28,189
79. La Roche-Posay
$6,028
80. Elemis
$26,987
81. Charlotte Tilbury
$11,035
82. NYX Professional Makeup
$8,553
83. Maybelline
$19,203
84. Rare Beauty
$13,891
85. Armani (Cosmetics)
$11,477
86. Fenty Beauty
$10,457
87. Huda Beauty
$13,482
88. Saint Laurent (YSL) (Cosmetics)
$6,972
89. Benefit
$8,928
90. Dior (Cosmetics)
$5,383
91. L'Oréal Paris (Skincare)
$17,435
92. Elemis
$7,162
93. Nivea
$14,002
94. La Roche-Posay
$6,190
95. RHODE Skin
$10,685
96. Caudalie
$6,455
97. Garnier (Skincare)
$14,273
98. Sol De Janeiro
$4,765
99. Kiehl's
$6,952
100. Drunk Elephant
$7,773
101. Charlotte Tilbury
$8,285
102. Maybelline
$12,533
103. MAC
$7,412
104. NYX Professional Makeup
$9,821
105. Benefit
$9,046
106. Dior (Cosmetics)
$8,657
107. Rare Beauty
$11,949
108. NARS
$7,340
109. Saint Laurent (YSL) (Cosmetics)
$8,596
110. Armani (Cosmetics)
$11,337
Posts Per Creator
The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.
1. Rare Beauty
2.9
2. Charlotte Tilbury
2.4
3. MAC
2.4
4. Benefit
2.8
5. ColourPop
3.3
6. Fenty Beauty
2.3
7. NYX Professional Makeup
2.5
8. E.L.F.
2.4
9. NARS
2.0
10. Dior (Cosmetics)
2.2
11. Redken
4.4
12. K18 Hair
4.3
13. Olaplex
3.2
14. Gisou
2.0
15. Ouai
1.8
16. Schwarzkopf Professional
4.6
17. Amika
1.8
18. Briogeo
2.1
19. Living Proof
1.6
20. Color Wow
1.9
21. RHODE Skin
2.4
22. Drunk Elephant
2.2
23. Summer Fridays
2.2
24. Sol De Janeiro
1.9
25. Elemis
2.0
26. Glow Recipe
1.9
27. La Roche-Posay
1.7
28. Caudalie
2.0
29. Kiehl's
1.7
30. Laneige
1.6
31. Fashion Nova
5.2
32. Nike
3.1
33. Zara
2.1
34. Gymshark
5.2
35. Adidas
2.8
36. SHEIN
2.5
37. H&M
2.1
38. Alo Yoga
3.7
39. Free People
2.4
40. Skims
1.8
41. Chanel (Fashion)
2.1
42. Dior (Fashion)
1.9
43. Gucci (Fashion)
1.8
44. Prada
1.9
45. Louis Vuitton
2.1
46. Saint Laurent (YSL) (Fashion)
1.9
47. Hermès
2.3
48. Versace
2.0
49. Valentino
2.0
50. Celine
1.9
51. Elemis
2.9
52. L'Oréal Paris (Skincare)
1.6
53. RHODE Skin
2.5
54. Caudalie
2.1
55. Glow Recipe
2.1
56. La Roche-Posay
2.1
57. Tatcha
2.2
58. Kiehl's
1.9
59. Drunk Elephant
2.4
60. Dior (Skincare)
1.7
61. Charlotte Tilbury
3.0
62. MAC
2.7
63. Maybelline
2.6
64. NYX Professional Makeup
2.7
65. NARS
2.5
66. Rare Beauty
2.9
67. Benefit
2.6
68. Saint Laurent (YSL) (Cosmetics)
2.3
69. Hourglass
2.3
70. Fenty Beauty
2.0
71. Typology
2.1
72. Caudalie
1.7
73. Kiehl's
3.2
74. L'Oréal Paris (Skincare)
1.3
75. Sol De Janeiro
1.8
76. Mixa
1.5
77. Erborian
1.6
78. Garnier (Skincare)
1.6
79. La Roche-Posay
1.4
80. Elemis
1.9
81. Charlotte Tilbury
2.0
82. NYX Professional Makeup
2.2
83. Maybelline
2.3
84. Rare Beauty
1.9
85. Armani (Cosmetics)
2.7
86. Fenty Beauty
1.7
87. Huda Beauty
2.1
88. Saint Laurent (YSL) (Cosmetics)
2.0
89. Benefit
2.1
90. Dior (Cosmetics)
2.0
91. L'Oréal Paris (Skincare)
1.6
92. Elemis
2.8
93. Nivea
1.7
94. La Roche-Posay
1.9
95. RHODE Skin
2.4
96. Caudalie
1.9
97. Garnier (Skincare)
1.6
98. Sol De Janeiro
1.8
99. Kiehl's
2.1
100. Drunk Elephant
2.1
101. Charlotte Tilbury
2.7
102. Maybelline
2.4
103. MAC
2.5
104. NYX Professional Makeup
2.4
105. Benefit
2.4
106. Dior (Cosmetics)
2.2
107. Rare Beauty
2.6
108. NARS
2.4
109. Saint Laurent (YSL) (Cosmetics)
2.3
110. Armani (Cosmetics)
2.4
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