Metrics Explained
Community Size
The total number of creators who posted about a brand in a given month.
Creator Potency
Average EMV per creator in a brand's community for a month is determined by dividing the brand's total EMV by its community size.
Post Count
The total number of creator posts that mentioned a brand in a given month.
Posting Frequency
Average mentions per creator in a brand's community for a month is calculated by dividing the brand's post count by its community size.
Impressions
Total impressions represent the potential visibility of content about a brand to the followers of its creator community. They don't confirm full content views and can count the same viewer multiple times.
Engagements
The total number of likes, comments, shares, clicks, views, and other forms of active user response that content about a brand received within a given time period.
Reach
Reach represents the total followers of creators mentioning a brand in a given period. Unlike Impressions, where a user can be counted multiple times, Reach counts each user only once.
EMV Retention
EMV Retention quantifies sustained engagement by measuring consecutive mentions from creators. It calculates the proportion of EMV a brand retains over time through creator content, indicating loyalty and long-term value.
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