The Top 10 Leaderboard

Industry highlights, every month.

A clear view into the performance metrics of social media’s top brands. Check out this month's highlight reel, or jump straight to the Top 10 Leaderboard to see which brands thrived thanks to impactful influencer marketing strategies.

August at a Glance

$854.1M

EMV generated by

130.4k

creators for

551 Cosmetics


brands

August at a Glance

$204.9M

EMV generated by

31.5k

creators for

430 Cosmetics


brands

August at a Glance

$39.2M

EMV generated by

10.7k

creators for

272 Cosmetics


brands

August at a Glance

$301.1M

EMV generated by

49.5k

creators for

491 Cosmetics


brands

August ’22

Monthly Ranking

U.S. / Cosmetics

Total EMV

Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.

1. ColourPop

$33,581,210

2. Charlotte Tilbury

$27,190,461

3. NYX Professional Makeup

$24,439,866

4. Benefit

$23,013,259

5. Rare Beauty

$22,374,717

6. Anastasia Beverly Hills

$21,738,705

7. Fenty Beauty

$21,349,140

8. E.L.F.

$21,041,042

9. MAC

$20,734,536

10. Dior (Cosmetics)

$19,364,438

11. Olaplex

$23,285,156

12. Redken

$8,257,014

13. K18 Hair

$5,541,191

14. Schwarzkopf Professional

$5,216,245

15. Wella

$3,333,374

16. Living Proof

$3,113,729

17. Ouai

$2,965,620

18. Amika

$2,700,217

19. Brazilian Bond Builder

$2,640,410

20. Oribe

$2,619,291

21. La Roche-Posay

$7,526,273

22. CeraVe

$7,007,052

23. Glow Recipe

$6,863,602

24. Elemis

$6,240,194

25. TULA

$5,383,789

26. Supergoop!

$5,380,544

27. Drunk Elephant

$5,273,335

28. Summer Fridays

$4,939,110

29. Tatcha

$4,464,705

30. Caudalie

$4,105,838

31. Fashion Nova

$101,740,584

32. Nike

$63,074,402

33. SHEIN

$45,840,543

34. Zara

$40,123,788

35. Adidas

$30,129,568

36. Alo Yoga

$26,739,304

37. American Eagle

$23,874,888

38. PrettyLittleThing

$21,984,727

39. H&M

$21,097,358

40. Skims

$20,636,287

41. Prada

$25,181,518

42. Dior (Fashion)

$23,918,799

43. Gucci (Fashion)

$23,902,991

44. Chanel (Fashion)

$22,151,533

45. Balenciaga

$22,069,186

46. Louis Vuitton

$18,781,833

47. Saint Laurent (YSL) (Fashion)

$16,028,325

48. Valentino

$13,856,640

49. Hermès

$12,786,308

50. Versace

$12,053,536

51. La Roche-Posay

$1,801,237

52. REN Skincare

$1,524,973

53. Elemis

$1,472,442

54. Tatcha

$1,460,327

55. CeraVe

$1,387,802

56. Bondi Sands

$1,264,623

57. Glow Recipe

$1,071,279

58. L'Oréal Paris (Skincare)

$1,061,059

59. The Inkey List

$952,113

60. Cosrx

$904,524

61. Charlotte Tilbury

$10,485,154

62. NARS

$7,782,644

63. MAC

$7,436,998

64. Revolution Beauty

$6,045,870

65. Benefit

$5,799,649

66. Huda Beauty

$5,678,164

67. Anastasia Beverly Hills

$5,576,191

68. Dior (Cosmetics)

$5,314,289

69. NYX Professional Makeup

$4,954,994

70. BPerfect Cosmetics

$4,818,259

71. Typology

$1,231,234

72. Caudalie

$920,400

73. HelloBody

$479,092

74. Erborian

$412,961

75. Uriage

$404,523

76. La Roche-Posay

$306,859

77. Yepoda

$306,463

78. Nuud

$301,396

79. Sunday Riley

$266,702

80. Garancia

$255,151

81. Benefit

$4,614,856

82. Charlotte Tilbury

$2,167,514

83. NYX Professional Makeup

$1,810,480

84. MAC

$1,570,247

85. Dior (Cosmetics)

$1,550,405

86. Anastasia Beverly Hills

$1,299,300

87. Fenty Beauty

$1,223,664

88. Manucurist

$1,010,311

89. Rare Beauty

$993,206

90. Huda Beauty

$933,364

91. La Roche-Posay

$3,257,102

92. Caudalie

$1,977,857

93. Typology

$1,897,177

94. CeraVe

$1,736,324

95. Elemis

$1,710,614

96. L'Oréal Paris (Skincare)

$1,703,392

97. REN Skincare

$1,584,968

98. Yepoda

$1,555,814

99. Tatcha

$1,491,429

100. Bondi Sands

$1,385,173

101. Charlotte Tilbury

$15,712,153

102. Benefit

$12,188,039

103. MAC

$10,962,656

104. NARS

$9,341,112

105. Dior (Cosmetics)

$8,985,968

106. NYX Professional Makeup

$8,497,934

107. Anastasia Beverly Hills

$8,057,075

108. Huda Beauty

$7,771,502

109. Revolution Beauty

$7,277,243

110. Maybelline

$6,235,943

Total Creators

The total number of creators that posted about your brand this month.

1. ColourPop

2,880

2. Charlotte Tilbury

3,768

3. NYX Professional Makeup

2,957

4. Benefit

2,811

5. Rare Beauty

2,527

6. Anastasia Beverly Hills

2,854

7. Fenty Beauty

3,254

8. E.L.F.

2,608

9. MAC

3,271

10. Dior (Cosmetics)

2,448

11. Olaplex

3,017

12. Redken

1,634

13. K18 Hair

790

14. Schwarzkopf Professional

586

15. Wella

605

16. Living Proof

806

17. Ouai

778

18. Amika

721

19. Brazilian Bond Builder

259

20. Oribe

751

21. La Roche-Posay

1,047

22. CeraVe

774

23. Glow Recipe

1,585

24. Elemis

1,209

25. TULA

814

26. Supergoop!

1,498

27. Drunk Elephant

1,199

28. Summer Fridays

1,319

29. Tatcha

906

30. Caudalie

868

31. Fashion Nova

3,038

32. Nike

6,180

33. SHEIN

5,136

34. Zara

6,013

35. Adidas

3,196

36. Alo Yoga

2,037

37. American Eagle

3,219

38. PrettyLittleThing

1,902

39. H&M

4,125

40. Skims

2,118

41. Prada

3,174

42. Dior (Fashion)

3,142

43. Gucci (Fashion)

3,670

44. Chanel (Fashion)

2,991

45. Balenciaga

2,081

46. Louis Vuitton

2,710

47. Saint Laurent (YSL) (Fashion)

2,245

48. Valentino

1,512

49. Hermès

1,638

50. Versace

1,462

51. La Roche-Posay

381

52. REN Skincare

478

53. Elemis

371

54. Tatcha

272

55. CeraVe

220

56. Bondi Sands

384

57. Glow Recipe

184

58. L'Oréal Paris (Skincare)

108

59. The Inkey List

296

60. Cosrx

125

61. Charlotte Tilbury

1,730

62. NARS

1,138

63. MAC

1,260

64. Revolution Beauty

843

65. Benefit

689

66. Huda Beauty

600

67. Anastasia Beverly Hills

645

68. Dior (Cosmetics)

652

69. NYX Professional Makeup

625

70. BPerfect Cosmetics

573

71. Typology

141

72. Caudalie

141

73. HelloBody

66

74. Erborian

96

75. Uriage

80

76. La Roche-Posay

115

77. Yepoda

11

78. Nuud

19

79. Sunday Riley

39

80. Garancia

80

81. Benefit

146

82. Charlotte Tilbury

201

83. NYX Professional Makeup

159

84. MAC

197

85. Dior (Cosmetics)

207

86. Anastasia Beverly Hills

116

87. Fenty Beauty

141

88. Manucurist

114

89. Rare Beauty

80

90. Huda Beauty

101

91. La Roche-Posay

698

92. Caudalie

526

93. Typology

285

94. CeraVe

335

95. Elemis

431

96. L'Oréal Paris (Skincare)

185

97. REN Skincare

516

98. Yepoda

131

99. Tatcha

284

100. Bondi Sands

420

101. Charlotte Tilbury

2,464

102. Benefit

1,214

103. MAC

1,969

104. NARS

1,474

105. Dior (Cosmetics)

1,314

106. NYX Professional Makeup

1,228

107. Anastasia Beverly Hills

1,004

108. Huda Beauty

902

109. Revolution Beauty

1,094

110. Maybelline

1,043

Total Posts

The total number of creator posts that mentioned your brand this month.

1. ColourPop

11,583

2. Charlotte Tilbury

10,117

3. NYX Professional Makeup

8,337

4. Benefit

9,096

5. Rare Beauty

6,551

6. Anastasia Beverly Hills

8,173

7. Fenty Beauty

7,542

8. E.L.F.

7,715

9. MAC

8,226

10. Dior (Cosmetics)

5,811

11. Olaplex

7,736

12. Redken

8,269

13. K18 Hair

3,179

14. Schwarzkopf Professional

3,110

15. Wella

3,042

16. Living Proof

1,387

17. Ouai

1,250

18. Amika

1,461

19. Brazilian Bond Builder

2,178

20. Oribe

2,151

21. La Roche-Posay

2,343

22. CeraVe

1,791

23. Glow Recipe

3,720

24. Elemis

2,558

25. TULA

2,746

26. Supergoop!

2,677

27. Drunk Elephant

3,129

28. Summer Fridays

3,087

29. Tatcha

1,735

30. Caudalie

1,722

31. Fashion Nova

13,819

32. Nike

19,881

33. SHEIN

14,912

34. Zara

13,738

35. Adidas

9,279

36. Alo Yoga

8,818

37. American Eagle

6,754

38. PrettyLittleThing

4,784

39. H&M

8,763

40. Skims

4,688

41. Prada

6,660

42. Dior (Fashion)

6,439

43. Gucci (Fashion)

7,936

44. Chanel (Fashion)

8,491

45. Balenciaga

4,545

46. Louis Vuitton

5,960

47. Saint Laurent (YSL) (Fashion)

4,566

48. Valentino

3,466

49. Hermès

3,990

50. Versace

2,817

51. La Roche-Posay

717

52. REN Skincare

1,262

53. Elemis

982

54. Tatcha

582

55. CeraVe

482

56. Bondi Sands

652

57. Glow Recipe

379

58. L'Oréal Paris (Skincare)

175

59. The Inkey List

593

60. Cosrx

254

61. Charlotte Tilbury

5,514

62. NARS

3,233

63. MAC

3,354

64. Revolution Beauty

2,617

65. Benefit

2,188

66. Huda Beauty

1,569

67. Anastasia Beverly Hills

1,932

68. Dior (Cosmetics)

1,485

69. NYX Professional Makeup

1,779

70. BPerfect Cosmetics

3,060

71. Typology

329

72. Caudalie

347

73. HelloBody

292

74. Erborian

205

75. Uriage

203

76. La Roche-Posay

203

77. Yepoda

50

78. Nuud

107

79. Sunday Riley

81

80. Garancia

200

81. Benefit

403

82. Charlotte Tilbury

488

83. NYX Professional Makeup

472

84. MAC

504

85. Dior (Cosmetics)

475

86. Anastasia Beverly Hills

340

87. Fenty Beauty

296

88. Manucurist

446

89. Rare Beauty

163

90. Huda Beauty

221

91. La Roche-Posay

1,239

92. Caudalie

1,132

93. Typology

745

94. CeraVe

666

95. Elemis

1,073

96. L'Oréal Paris (Skincare)

299

97. REN Skincare

1,339

98. Yepoda

689

99. Tatcha

604

100. Bondi Sands

728

101. Charlotte Tilbury

7,338

102. Benefit

3,520

103. MAC

4,889

104. NARS

3,917

105. Dior (Cosmetics)

2,938

106. NYX Professional Makeup

3,234

107. Anastasia Beverly Hills

2,815

108. Huda Beauty

2,293

109. Revolution Beauty

3,362

110. Maybelline

2,614

EMV Per Creator

The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.

1. ColourPop

$11,660

2. Charlotte Tilbury

$7,216

3. NYX Professional Makeup

$8,265

4. Benefit

$8,187

5. Rare Beauty

$8,854

6. Anastasia Beverly Hills

$7,617

7. Fenty Beauty

$6,561

8. E.L.F.

$8,068

9. MAC

$6,339

10. Dior (Cosmetics)

$7,910

11. Olaplex

$7,718

12. Redken

$5,053

13. K18 Hair

$7,014

14. Schwarzkopf Professional

$8,901

15. Wella

$5,510

16. Living Proof

$3,863

17. Ouai

$3,812

18. Amika

$3,745

19. Brazilian Bond Builder

$10,195

20. Oribe

$3,488

21. La Roche-Posay

$7,188

22. CeraVe

$9,053

23. Glow Recipe

$4,330

24. Elemis

$5,161

25. TULA

$6,614

26. Supergoop!

$3,592

27. Drunk Elephant

$4,398

28. Summer Fridays

$3,745

29. Tatcha

$4,928

30. Caudalie

$4,730

31. Fashion Nova

$33,489

32. Nike

$10,206

33. SHEIN

$8,925

34. Zara

$6,673

35. Adidas

$9,427

36. Alo Yoga

$13,127

37. American Eagle

$7,417

38. PrettyLittleThing

$11,559

39. H&M

$5,115

40. Skims

$9,743

41. Prada

$7,934

42. Dior (Fashion)

$7,613

43. Gucci (Fashion)

$6,513

44. Chanel (Fashion)

$7,406

45. Balenciaga

$10,605

46. Louis Vuitton

$6,931

47. Saint Laurent (YSL) (Fashion)

$7,140

48. Valentino

$9,164

49. Hermès

$7,806

50. Versace

$8,245

51. La Roche-Posay

$4,728

52. REN Skincare

$3,190

53. Elemis

$3,969

54. Tatcha

$5,369

55. CeraVe

$6,308

56. Bondi Sands

$3,293

57. Glow Recipe

$5,822

58. L'Oréal Paris (Skincare)

$9,825

59. The Inkey List

$3,217

60. Cosrx

$7,236

61. Charlotte Tilbury

$6,061

62. NARS

$6,839

63. MAC

$5,902

64. Revolution Beauty

$7,172

65. Benefit

$8,417

66. Huda Beauty

$9,464

67. Anastasia Beverly Hills

$8,645

68. Dior (Cosmetics)

$8,151

69. NYX Professional Makeup

$7,928

70. BPerfect Cosmetics

$8,409

71. Typology

$8,732

72. Caudalie

$6,528

73. HelloBody

$7,259

74. Erborian

$4,302

75. Uriage

$5,057

76. La Roche-Posay

$2,668

77. Yepoda

$27,860

78. Nuud

$15,863

79. Sunday Riley

$6,839

80. Garancia

$3,189

81. Benefit

$31,609

82. Charlotte Tilbury

$10,784

83. NYX Professional Makeup

$11,387

84. MAC

$7,971

85. Dior (Cosmetics)

$7,490

86. Anastasia Beverly Hills

$11,201

87. Fenty Beauty

$8,678

88. Manucurist

$8,862

89. Rare Beauty

$12,415

90. Huda Beauty

$9,241

91. La Roche-Posay

$4,666

92. Caudalie

$3,760

93. Typology

$6,657

94. CeraVe

$5,183

95. Elemis

$3,969

96. L'Oréal Paris (Skincare)

$9,208

97. REN Skincare

$3,072

98. Yepoda

$11,876

99. Tatcha

$5,252

100. Bondi Sands

$3,298

101. Charlotte Tilbury

$6,377

102. Benefit

$10,040

103. MAC

$5,568

104. NARS

$6,337

105. Dior (Cosmetics)

$6,839

106. NYX Professional Makeup

$6,920

107. Anastasia Beverly Hills

$8,025

108. Huda Beauty

$8,616

109. Revolution Beauty

$6,652

110. Maybelline

$5,979

Posts Per Creator

The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.

1. ColourPop

4.0

2. Charlotte Tilbury

2.7

3. NYX Professional Makeup

2.8

4. Benefit

3.2

5. Rare Beauty

2.6

6. Anastasia Beverly Hills

2.9

7. Fenty Beauty

2.3

8. E.L.F.

3.0

9. MAC

2.5

10. Dior (Cosmetics)

2.4

11. Olaplex

2.6

12. Redken

5.1

13. K18 Hair

4.0

14. Schwarzkopf Professional

5.3

15. Wella

5.0

16. Living Proof

1.7

17. Ouai

1.6

18. Amika

2.0

19. Brazilian Bond Builder

8.4

20. Oribe

2.9

21. La Roche-Posay

2.2

22. CeraVe

2.3

23. Glow Recipe

2.3

24. Elemis

2.1

25. TULA

3.4

26. Supergoop!

1.8

27. Drunk Elephant

2.6

28. Summer Fridays

2.3

29. Tatcha

1.9

30. Caudalie

2.0

31. Fashion Nova

4.5

32. Nike

3.2

33. SHEIN

2.9

34. Zara

2.3

35. Adidas

2.9

36. Alo Yoga

4.3

37. American Eagle

2.1

38. PrettyLittleThing

2.5

39. H&M

2.1

40. Skims

2.2

41. Prada

2.1

42. Dior (Fashion)

2.0

43. Gucci (Fashion)

2.2

44. Chanel (Fashion)

2.8

45. Balenciaga

2.2

46. Louis Vuitton

2.2

47. Saint Laurent (YSL) (Fashion)

2.0

48. Valentino

2.3

49. Hermès

2.4

50. Versace

1.9

51. La Roche-Posay

1.9

52. REN Skincare

2.6

53. Elemis

2.6

54. Tatcha

2.1

55. CeraVe

2.2

56. Bondi Sands

1.7

57. Glow Recipe

2.1

58. L'Oréal Paris (Skincare)

1.6

59. The Inkey List

2.0

60. Cosrx

2.0

61. Charlotte Tilbury

3.2

62. NARS

2.8

63. MAC

2.7

64. Revolution Beauty

3.1

65. Benefit

3.2

66. Huda Beauty

2.6

67. Anastasia Beverly Hills

3.0

68. Dior (Cosmetics)

2.3

69. NYX Professional Makeup

2.8

70. BPerfect Cosmetics

5.3

71. Typology

2.3

72. Caudalie

2.5

73. HelloBody

4.4

74. Erborian

2.1

75. Uriage

2.5

76. La Roche-Posay

1.8

77. Yepoda

4.5

78. Nuud

5.6

79. Sunday Riley

2.1

80. Garancia

2.5

81. Benefit

2.8

82. Charlotte Tilbury

2.4

83. NYX Professional Makeup

3.0

84. MAC

2.6

85. Dior (Cosmetics)

2.3

86. Anastasia Beverly Hills

2.9

87. Fenty Beauty

2.1

88. Manucurist

3.9

89. Rare Beauty

2.0

90. Huda Beauty

2.2

91. La Roche-Posay

1.8

92. Caudalie

2.2

93. Typology

2.6

94. CeraVe

2.0

95. Elemis

2.5

96. L'Oréal Paris (Skincare)

1.6

97. REN Skincare

2.6

98. Yepoda

5.3

99. Tatcha

2.1

100. Bondi Sands

1.7

101. Charlotte Tilbury

3.0

102. Benefit

2.9

103. MAC

2.5

104. NARS

2.7

105. Dior (Cosmetics)

2.2

106. NYX Professional Makeup

2.6

107. Anastasia Beverly Hills

2.8

108. Huda Beauty

2.5

109. Revolution Beauty

3.1

110. Maybelline

2.5

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