December at a Glance
$815.9M
EMV generated by121.2k
creators for554 Cosmetics
brands
December at a Glance
$210.3M
EMV generated by29.5k
creators for443 Cosmetics
brands
December at a Glance
$64.1M
EMV generated by7.6k
creators for289 Cosmetics
brands
December at a Glance
$375.9M
EMV generated by54.2k
creators for478 Cosmetics
brands
December ’22
Monthly Ranking
U.S. / Cosmetics
Total EMV
Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.
1. Charlotte Tilbury
$32,674,846
2. ColourPop
$31,173,597
3. Rare Beauty
$30,449,668
4. NYX Professional Makeup
$24,577,040
5. MAC
$23,288,212
6. Dior (Cosmetics)
$23,019,785
7. Fenty Beauty
$22,222,712
8. Anastasia Beverly Hills
$19,752,089
9. Benefit
$19,490,784
10. E.L.F.
$18,474,609
11. Redken
$7,272,659
12. Olaplex
$7,029,078
13. K18 Hair
$5,409,327
14. Schwarzkopf Professional
$4,180,962
15. Living Proof
$3,689,986
16. Gisou
$3,573,996
17. Ouai
$3,294,662
18. Kérastase
$3,046,491
19. Moroccanoil
$2,699,192
20. Wella
$2,437,689
21. Drunk Elephant
$6,878,569
22. Elemis
$6,574,489
23. La Roche-Posay
$5,881,951
24. Tatcha
$5,841,794
25. Glow Recipe
$5,655,831
26. Laneige
$5,552,497
27. Vaseline
$4,381,662
28. CeraVe
$4,156,842
29. Caudalie
$4,126,985
30. Summer Fridays
$3,636,384
31. Fashion Nova
$88,995,198
32. Nike
$61,252,948
33. SHEIN
$37,241,717
34. Zara
$35,960,986
35. H&M
$25,886,772
36. Alo Yoga
$25,329,319
37. Adidas
$25,317,662
38. Skims
$21,387,942
39. Gymshark
$20,527,783
40. Abercrombie & Fitch
$17,818,229
41. Dior (Fashion)
$29,108,709
42. Chanel (Fashion)
$24,780,615
43. Louis Vuitton
$22,446,748
44. Gucci (Fashion)
$21,464,854
45. Saint Laurent (YSL) (Fashion)
$21,078,490
46. Prada
$20,990,856
47. Valentino
$19,759,161
48. Vivienne Westwood
$18,098,196
49. Jacquemus
$11,976,710
50. Tiffany & Co.
$10,558,340
51. Elemis
$2,984,616
52. Tatcha
$1,459,813
53. Glow Recipe
$1,361,869
54. Drunk Elephant
$1,285,604
55. CeraVe
$1,254,083
56. L'Occitane en Provence
$1,179,938
57. Kiehl's
$1,137,550
58. La Roche-Posay
$1,056,801
59. Caudalie
$984,095
60. Dior (Skincare)
$974,619
61. Charlotte Tilbury
$13,159,118
62. NARS
$9,008,104
63. MAC
$7,554,280
64. Dior (Cosmetics)
$6,832,290
65. Rare Beauty
$5,945,581
66. NYX Professional Makeup
$5,493,035
67. Huda Beauty
$5,356,419
68. Benefit
$5,322,788
69. Anastasia Beverly Hills
$5,007,733
70. Fenty Beauty
$4,792,977
71. Rituals
$1,175,749
72. Caudalie
$1,076,902
73. L'Occitane en Provence
$850,193
74. Typology
$796,936
75. La Provençale Bio
$656,473
76. Laneige
$646,778
77. Erborian
$634,552
78. Nivea
$634,268
79. Sanoflore
$589,771
80. L'Oréal Paris (Skincare)
$577,634
81. NYX Professional Makeup
$3,700,973
82. Dior (Cosmetics)
$3,593,805
83. Charlotte Tilbury
$3,323,216
84. MAC
$2,907,010
85. Benefit
$2,331,464
86. Fenty Beauty
$2,294,693
87. Yves Rocher
$2,052,485
88. Make Up For Ever
$1,797,482
89. Maybelline
$1,784,939
90. Sephora Collection
$1,669,881
91. Rituals
$3,830,178
92. Elemis
$3,394,817
93. La Roche-Posay
$3,144,533
94. Kiehl's
$2,663,671
95. Caudalie
$2,598,298
96. L'Occitane en Provence
$2,318,167
97. Drunk Elephant
$2,180,399
98. Nivea
$2,132,856
99. Yepoda
$2,008,759
100. L'Oréal Paris (Skincare)
$2,008,489
101. Charlotte Tilbury
$21,085,193
102. Dior (Cosmetics)
$19,047,260
103. MAC
$14,947,852
104. NYX Professional Makeup
$13,212,306
105. Benefit
$11,969,668
106. NARS
$11,925,061
107. Fenty Beauty
$9,073,804
108. Saint Laurent (YSL) (Cosmetics)
$8,959,585
109. Rare Beauty
$8,486,480
110. Huda Beauty
$8,137,938
Total Creators
The total number of creators that posted about your brand this month.
1. Charlotte Tilbury
3,774
2. ColourPop
2,459
3. Rare Beauty
2,648
4. NYX Professional Makeup
2,877
5. MAC
3,057
6. Dior (Cosmetics)
2,559
7. Fenty Beauty
3,505
8. Anastasia Beverly Hills
2,891
9. Benefit
2,375
10. E.L.F.
2,208
11. Redken
1,295
12. Olaplex
1,284
13. K18 Hair
715
14. Schwarzkopf Professional
501
15. Living Proof
573
16. Gisou
518
17. Ouai
751
18. Kérastase
440
19. Moroccanoil
496
20. Wella
455
21. Drunk Elephant
1,084
22. Elemis
1,147
23. La Roche-Posay
947
24. Tatcha
963
25. Glow Recipe
1,036
26. Laneige
1,185
27. Vaseline
301
28. CeraVe
615
29. Caudalie
841
30. Summer Fridays
963
31. Fashion Nova
2,725
32. Nike
5,030
33. SHEIN
3,566
34. Zara
5,140
35. H&M
3,913
36. Alo Yoga
1,990
37. Adidas
2,397
38. Skims
2,338
39. Gymshark
909
40. Abercrombie & Fitch
2,478
41. Dior (Fashion)
3,042
42. Chanel (Fashion)
3,214
43. Louis Vuitton
2,734
44. Gucci (Fashion)
3,255
45. Saint Laurent (YSL) (Fashion)
2,481
46. Prada
2,997
47. Valentino
1,772
48. Vivienne Westwood
2,450
49. Jacquemus
1,137
50. Tiffany & Co.
1,068
51. Elemis
554
52. Tatcha
245
53. Glow Recipe
156
54. Drunk Elephant
206
55. CeraVe
217
56. L'Occitane en Provence
340
57. Kiehl's
266
58. La Roche-Posay
282
59. Caudalie
210
60. Dior (Skincare)
67
61. Charlotte Tilbury
1,722
62. NARS
1,046
63. MAC
1,145
64. Dior (Cosmetics)
698
65. Rare Beauty
384
66. NYX Professional Makeup
570
67. Huda Beauty
543
68. Benefit
558
69. Anastasia Beverly Hills
574
70. Fenty Beauty
714
71. Rituals
170
72. Caudalie
159
73. L'Occitane en Provence
185
74. Typology
184
75. La Provençale Bio
104
76. Laneige
103
77. Erborian
126
78. Nivea
66
79. Sanoflore
96
80. L'Oréal Paris (Skincare)
39
81. NYX Professional Makeup
218
82. Dior (Cosmetics)
353
83. Charlotte Tilbury
338
84. MAC
385
85. Benefit
208
86. Fenty Beauty
206
87. Yves Rocher
232
88. Make Up For Ever
124
89. Maybelline
155
90. Sephora Collection
151
91. Rituals
647
92. Elemis
668
93. La Roche-Posay
564
94. Kiehl's
587
95. Caudalie
567
96. L'Occitane en Provence
622
97. Drunk Elephant
384
98. Nivea
283
99. Yepoda
163
100. L'Oréal Paris (Skincare)
178
101. Charlotte Tilbury
2,733
102. Dior (Cosmetics)
1,817
103. MAC
2,318
104. NYX Professional Makeup
1,377
105. Benefit
1,344
106. NARS
1,519
107. Fenty Beauty
1,248
108. Saint Laurent (YSL) (Cosmetics)
1,102
109. Rare Beauty
707
110. Huda Beauty
862
Total Posts
The total number of creator posts that mentioned your brand this month.
1. Charlotte Tilbury
9,489
2. ColourPop
10,129
3. Rare Beauty
7,514
4. NYX Professional Makeup
8,285
5. MAC
8,160
6. Dior (Cosmetics)
6,539
7. Fenty Beauty
7,648
8. Anastasia Beverly Hills
7,191
9. Benefit
7,585
10. E.L.F.
5,964
11. Redken
6,143
12. Olaplex
3,691
13. K18 Hair
2,923
14. Schwarzkopf Professional
2,644
15. Living Proof
888
16. Gisou
999
17. Ouai
1,222
18. Kérastase
1,244
19. Moroccanoil
1,443
20. Wella
2,013
21. Drunk Elephant
2,422
22. Elemis
2,294
23. La Roche-Posay
1,953
24. Tatcha
1,832
25. Glow Recipe
2,175
26. Laneige
2,040
27. Vaseline
466
28. CeraVe
1,176
29. Caudalie
1,554
30. Summer Fridays
1,679
31. Fashion Nova
11,803
32. Nike
16,348
33. SHEIN
11,060
34. Zara
11,504
35. H&M
8,696
36. Alo Yoga
7,850
37. Adidas
6,619
38. Skims
4,656
39. Gymshark
3,711
40. Abercrombie & Fitch
6,923
41. Dior (Fashion)
7,422
42. Chanel (Fashion)
9,172
43. Louis Vuitton
6,084
44. Gucci (Fashion)
6,921
45. Saint Laurent (YSL) (Fashion)
5,315
46. Prada
6,103
47. Valentino
4,552
48. Vivienne Westwood
4,438
49. Jacquemus
2,690
50. Tiffany & Co.
2,338
51. Elemis
1,473
52. Tatcha
438
53. Glow Recipe
305
54. Drunk Elephant
496
55. CeraVe
400
56. L'Occitane en Provence
1,140
57. Kiehl's
556
58. La Roche-Posay
520
59. Caudalie
380
60. Dior (Skincare)
90
61. Charlotte Tilbury
5,014
62. NARS
2,636
63. MAC
2,938
64. Dior (Cosmetics)
1,645
65. Rare Beauty
1,112
66. NYX Professional Makeup
1,551
67. Huda Beauty
1,203
68. Benefit
1,391
69. Anastasia Beverly Hills
1,534
70. Fenty Beauty
1,415
71. Rituals
429
72. Caudalie
416
73. L'Occitane en Provence
591
74. Typology
474
75. La Provençale Bio
341
76. Laneige
170
77. Erborian
235
78. Nivea
157
79. Sanoflore
329
80. L'Oréal Paris (Skincare)
63
81. NYX Professional Makeup
851
82. Dior (Cosmetics)
1,097
83. Charlotte Tilbury
860
84. MAC
942
85. Benefit
774
86. Fenty Beauty
561
87. Yves Rocher
915
88. Make Up For Ever
262
89. Maybelline
522
90. Sephora Collection
373
91. Rituals
1,937
92. Elemis
1,756
93. La Roche-Posay
1,099
94. Kiehl's
1,604
95. Caudalie
1,176
96. L'Occitane en Provence
1,989
97. Drunk Elephant
841
98. Nivea
600
99. Yepoda
622
100. L'Oréal Paris (Skincare)
287
101. Charlotte Tilbury
7,561
102. Dior (Cosmetics)
4,942
103. MAC
5,831
104. NYX Professional Makeup
4,094
105. Benefit
3,783
106. NARS
3,801
107. Fenty Beauty
2,649
108. Saint Laurent (YSL) (Cosmetics)
2,719
109. Rare Beauty
1,798
110. Huda Beauty
1,877
EMV Per Creator
The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.
1. Charlotte Tilbury
$8,658
2. ColourPop
$12,677
3. Rare Beauty
$11,499
4. NYX Professional Makeup
$8,543
5. MAC
$7,618
6. Dior (Cosmetics)
$8,996
7. Fenty Beauty
$6,340
8. Anastasia Beverly Hills
$6,832
9. Benefit
$8,207
10. E.L.F.
$8,367
11. Redken
$5,616
12. Olaplex
$5,474
13. K18 Hair
$7,565
14. Schwarzkopf Professional
$8,345
15. Living Proof
$6,440
16. Gisou
$6,900
17. Ouai
$4,387
18. Kérastase
$6,924
19. Moroccanoil
$5,442
20. Wella
$5,358
21. Drunk Elephant
$6,346
22. Elemis
$5,732
23. La Roche-Posay
$6,211
24. Tatcha
$6,066
25. Glow Recipe
$5,459
26. Laneige
$4,686
27. Vaseline
$14,557
28. CeraVe
$6,759
29. Caudalie
$4,907
30. Summer Fridays
$3,776
31. Fashion Nova
$32,659
32. Nike
$12,178
33. SHEIN
$10,444
34. Zara
$6,996
35. H&M
$6,616
36. Alo Yoga
$12,728
37. Adidas
$10,562
38. Skims
$9,148
39. Gymshark
$22,583
40. Abercrombie & Fitch
$7,191
41. Dior (Fashion)
$9,569
42. Chanel (Fashion)
$7,710
43. Louis Vuitton
$8,210
44. Gucci (Fashion)
$6,594
45. Saint Laurent (YSL) (Fashion)
$8,496
46. Prada
$7,004
47. Valentino
$11,151
48. Vivienne Westwood
$7,387
49. Jacquemus
$10,534
50. Tiffany & Co.
$9,886
51. Elemis
$5,387
52. Tatcha
$5,958
53. Glow Recipe
$8,730
54. Drunk Elephant
$6,241
55. CeraVe
$5,779
56. L'Occitane en Provence
$3,470
57. Kiehl's
$4,277
58. La Roche-Posay
$3,748
59. Caudalie
$4,686
60. Dior (Skincare)
$14,547
61. Charlotte Tilbury
$7,642
62. NARS
$8,612
63. MAC
$6,598
64. Dior (Cosmetics)
$9,788
65. Rare Beauty
$15,483
66. NYX Professional Makeup
$9,637
67. Huda Beauty
$9,864
68. Benefit
$9,539
69. Anastasia Beverly Hills
$8,724
70. Fenty Beauty
$6,713
71. Rituals
$6,916
72. Caudalie
$6,773
73. L'Occitane en Provence
$4,596
74. Typology
$4,331
75. La Provençale Bio
$6,312
76. Laneige
$6,279
77. Erborian
$5,036
78. Nivea
$9,610
79. Sanoflore
$6,143
80. L'Oréal Paris (Skincare)
$14,811
81. NYX Professional Makeup
$16,977
82. Dior (Cosmetics)
$10,181
83. Charlotte Tilbury
$9,832
84. MAC
$7,551
85. Benefit
$11,209
86. Fenty Beauty
$11,139
87. Yves Rocher
$8,847
88. Make Up For Ever
$14,496
89. Maybelline
$11,516
90. Sephora Collection
$11,059
91. Rituals
$5,920
92. Elemis
$5,082
93. La Roche-Posay
$5,575
94. Kiehl's
$4,538
95. Caudalie
$4,583
96. L'Occitane en Provence
$3,727
97. Drunk Elephant
$5,678
98. Nivea
$7,537
99. Yepoda
$12,324
100. L'Oréal Paris (Skincare)
$11,284
101. Charlotte Tilbury
$7,715
102. Dior (Cosmetics)
$10,483
103. MAC
$6,449
104. NYX Professional Makeup
$9,595
105. Benefit
$8,906
106. NARS
$7,851
107. Fenty Beauty
$7,271
108. Saint Laurent (YSL) (Cosmetics)
$8,130
109. Rare Beauty
$12,004
110. Huda Beauty
$9,441
Posts Per Creator
The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.
1. Charlotte Tilbury
2.5
2. ColourPop
4.1
3. Rare Beauty
2.8
4. NYX Professional Makeup
2.9
5. MAC
2.7
6. Dior (Cosmetics)
2.6
7. Fenty Beauty
2.2
8. Anastasia Beverly Hills
2.5
9. Benefit
3.2
10. E.L.F.
2.7
11. Redken
4.7
12. Olaplex
2.9
13. K18 Hair
4.1
14. Schwarzkopf Professional
5.3
15. Living Proof
1.5
16. Gisou
1.9
17. Ouai
1.6
18. Kérastase
2.8
19. Moroccanoil
2.9
20. Wella
4.4
21. Drunk Elephant
2.2
22. Elemis
2.0
23. La Roche-Posay
2.1
24. Tatcha
1.9
25. Glow Recipe
2.1
26. Laneige
1.7
27. Vaseline
1.5
28. CeraVe
1.9
29. Caudalie
1.8
30. Summer Fridays
1.7
31. Fashion Nova
4.3
32. Nike
3.3
33. SHEIN
3.1
34. Zara
2.2
35. H&M
2.2
36. Alo Yoga
3.9
37. Adidas
2.8
38. Skims
2.0
39. Gymshark
4.1
40. Abercrombie & Fitch
2.8
41. Dior (Fashion)
2.4
42. Chanel (Fashion)
2.9
43. Louis Vuitton
2.2
44. Gucci (Fashion)
2.1
45. Saint Laurent (YSL) (Fashion)
2.1
46. Prada
2.0
47. Valentino
2.6
48. Vivienne Westwood
1.8
49. Jacquemus
2.4
50. Tiffany & Co.
2.2
51. Elemis
2.7
52. Tatcha
1.8
53. Glow Recipe
2.0
54. Drunk Elephant
2.4
55. CeraVe
1.8
56. L'Occitane en Provence
3.4
57. Kiehl's
2.1
58. La Roche-Posay
1.8
59. Caudalie
1.8
60. Dior (Skincare)
1.3
61. Charlotte Tilbury
2.9
62. NARS
2.5
63. MAC
2.6
64. Dior (Cosmetics)
2.4
65. Rare Beauty
2.9
66. NYX Professional Makeup
2.7
67. Huda Beauty
2.2
68. Benefit
2.5
69. Anastasia Beverly Hills
2.7
70. Fenty Beauty
2.0
71. Rituals
2.5
72. Caudalie
2.6
73. L'Occitane en Provence
3.2
74. Typology
2.6
75. La Provençale Bio
3.3
76. Laneige
1.7
77. Erborian
1.9
78. Nivea
2.4
79. Sanoflore
3.4
80. L'Oréal Paris (Skincare)
1.6
81. NYX Professional Makeup
3.9
82. Dior (Cosmetics)
3.1
83. Charlotte Tilbury
2.5
84. MAC
2.4
85. Benefit
3.7
86. Fenty Beauty
2.7
87. Yves Rocher
3.9
88. Make Up For Ever
2.1
89. Maybelline
3.4
90. Sephora Collection
2.5
91. Rituals
3.0
92. Elemis
2.6
93. La Roche-Posay
1.9
94. Kiehl's
2.7
95. Caudalie
2.1
96. L'Occitane en Provence
3.2
97. Drunk Elephant
2.2
98. Nivea
2.1
99. Yepoda
3.8
100. L'Oréal Paris (Skincare)
1.6
101. Charlotte Tilbury
2.8
102. Dior (Cosmetics)
2.7
103. MAC
2.5
104. NYX Professional Makeup
3.0
105. Benefit
2.8
106. NARS
2.5
107. Fenty Beauty
2.1
108. Saint Laurent (YSL) (Cosmetics)
2.5
109. Rare Beauty
2.5
110. Huda Beauty
2.2
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