The Top 10 Leaderboard

Industry highlights, every month.

A clear view into the performance metrics of social media’s top brands. Check out this month's highlight reel, or jump straight to the Top 10 Leaderboard to see which brands thrived thanks to impactful influencer marketing strategies.

May at a Glance

$886.9M

EMV generated by

127.2k

creators for

544 Cosmetics


brands

May at a Glance

$241.2M

EMV generated by

32.2k

creators for

443 Cosmetics


brands

May at a Glance

$54.4M

EMV generated by

6.9k

creators for

296 Cosmetics


brands

May at a Glance

$398.3M

EMV generated by

57.0k

creators for

490 Cosmetics


brands

May ’22

Monthly Ranking

U.S. / Cosmetics

Total EMV

Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.

1. Charlotte Tilbury

$33000000

2. ColourPop

$31,800,000

3. Benefit

$31,600,000

4. Anastasia Beverly Hills

$25,800,000

5. NYX Professional Makeup

$23,900,000

6. Fenty Beauty

$23,700,000

7. MAC

$2,18,00,000

8. Rare Beauty

$2,11,00,000

9. Bobbi Brown

$2,09,00,000

10. Morphe

$2,02,00,000

11. Redken

$77,00,000

12. Olaplex

$69,00,000

13. Schwarzkopf Professional

$46,00,000

14. K18 Hair

$42,00,000

15. Amika

$34,00,000

16. Ouai

$34,00,000

17. Wella

$33,00,000

18. Pulp Riot

$31,00,000

19. Brazilian Bond Builder

$28,00,000

20. Living Proof

$26,00,000

21. Supergoop!

$75,00,000

22. Glow Recipe

$61,00,000

23. TULA

$53,00,000

24. La Roche-Posay

$47,00,000

25. Tatcha

$46,00,000

26. Sunday Riley

$42,00,000

27. CeraVe

$38,00,000

28. Caudalie

$35,00,000

29. Drunk Elephant

$35,00,000

30. Kopari

$32,00,000

31. Fashion Nova

$9,71,00,000

32. Nike

$6,43,00,000

33. Zara

$4,69,00,000

34. SHEIN

$4,17,00,000

35. PrettyLittleThing

$2,57,00,000

36. Adidas

$2,49,00,000

37. Gymshark

$2,33,00,000

38. H&M

$1,97,00,000

39. Alo Yoga

$1,87,00,000

40. Kate Spade

$1,67,00,000

41. Versace

$3,82,00,000

42. Louis Vuitton

$3,79,00,000

43. Gucci (Fashion)

$3,73,00,000

44. Balenciaga

$3,55,00,000

45. Dior (Fashion)

$3,51,00,000

46. Chanel (Fashion)

$2,82,00,000

47. Prada

$2,49,00,000

48. Dolce & Gabbana (Fashion)

$2,34,00,000

49. Saint Laurent (YSL) (Fashion)

$1,85,00,000

50. Valentino

$1,81,00,000

51. Bondi Sands

$15,00,000

52. Tatcha

$14,00,000

53. Wild

$13,00,000

54. REN Skincare

$13,00,000

55. Sunday Riley

$11,00,000

56. Caudalie

$11,00,000

57. La Roche-Posay

$11,00,000

58. Elemis

$10,00,000

59. Glow Recipe

$10,00,000

60. Dermalogica

$951,400

61. Charlotte Tilbury

$1,49,00,000

62. Benefit

$1,15,00,000

63. NARS

$1,05,00,000

64. Revolution Beauty

$84,00,000

65. Anastasia Beverly Hills

$75,00,000

66. MAC

$74,00,000

67. Huda Beauty

$71,00,000

68. Morphe

$55,00,000

69. ColourPop

$53,00,000

70. NYX Professional Makeup

$49,00,000

71. Erborian

$16,00,000

72. Caudalie

$14,00,000

73. La Roche-Posay

$12,00,000

74. Avène

$11,00,000

75. Fenty Skin

$10,00,000

76. Typology

$909,500

77. Lancôme (Skincare)

$792,400

78. Sanoflore

$702,800

79. Rituals

$636,810

80. Foreo

$635,100

81. Fenty Beauty

$49,00,000

82. Charlotte Tilbury

$40,00,000

83. Dior (Cosmetics)

$32,00,000

84. MAC

$32,00,000

85. Benefit

$31,00,000

86. Saint Laurent (YSL) (Cosmetics)

$20,00,000

87. NYX Professional Makeup

$20,00,000

88. KVD Beauty

$13,00,000

89. Anastasia Beverly Hills

$12,00,000

90. Too Faced

$11,00,000

91. Caudalie

$38,00,000

92. La Roche-Posay

$37,00,000

93. Nivea

$33,00,000

94. salted.

$28,00,000

95. Fenty Skin

$24,00,000

96. Erborian

$23,00,000

97. Kiehl's

$23,00,000

98. Sunday Riley

$23,00,000

99. L'Oréal Paris (Skincare)

$22,00,000

100. Avène

$21,00,000

101. Charlotte Tilbury

$2,53,00,000

102. Benefit

$ 1,91,00,000

103. Dior (Cosmetics)

$1,60,00,000

104. MAC

$1,50,00,000

105. NARS

$1,32,00,000

106. Fenty Beauty

$1,12,00,000

107. NYX Professional Makeup

$1,06,00,000

108. Revolution Beauty

$1,06,00,000

109. Anastasia Beverly Hills

$1,01,00,000

110. Maybelline

$99,00,000

Total Creators

The total number of creators that posted about your brand this month.

1. Charlotte Tilbury

3900

2. ColourPop

2700

3. Benefit

2700

4. Anastasia Beverly Hills

2900

5. NYX Professional Makeup

2900

6. Fenty Beauty

3000

7. MAC

3000

8. Rare Beauty

2300

9. Bobbi Brown

2400

10. Morphe

2300

11. Redken

1500

12. Olaplex

1400

13. Schwarzkopf Professional

559

14. K18 Hair

590

15. Amika

734

16. Ouai

987

17. Wella

562

18. Pulp Riot

601

19. Brazilian Bond Builder

244

20. Living Proof

700

21. Supergoop!

1900

22. Glow Recipe

1400

23. TULA

729

24. La Roche-Posay

889

25. Tatcha

992

26. Sunday Riley

684

27. CeraVe

590

28. Caudalie

861

29. Drunk Elephant

983

30. Kopari

611

31. Fashion Nova

2700

32. Nike

5400

33. Zara

6100

34. SHEIN

4800

35. PrettyLittleThing

1900

36. Adidas

2400

37. Gymshark

868

38. H&M

3800

39. Alo Yoga

1600

40. Kate Spade

2000

41. Versace

2300

42. Louis Vuitton

3300

43. Gucci (Fashion)

3900

44. Balenciaga

2500

45. Dior (Fashion)

3300

46. Chanel (Fashion)

3300

47. Prada

2900

48. Dolce & Gabbana (Fashion)

1000

49. Saint Laurent (YSL) (Fashion)

2500

50. Valentino

1500

51. Bondi Sands

387

52. Tatcha

402

53. Wild

138

54. REN Skincare

379

55. Sunday Riley

206

56. Caudalie

272

57. La Roche-Posay

373

58. Elemis

352

59. Glow Recipe

192

60. Dermalogica

387

61. Charlotte Tilbury

1800

62. Benefit

787

63. NARS

1200

64. Revolution Beauty

969

65. Anastasia Beverly Hills

668

66. MAC

1100

67. Huda Beauty

595

68. Morphe

699

69. ColourPop

357

70. NYX Professional Makeup

629

71. Erborian

114

72. Caudalie

305

73. La Roche-Posay

181

74. Avène

84

75. Fenty Skin

99

76. Typology

206

77. Lancôme (Skincare)

53

78. Sanoflore

55

79. Rituals

114

80. Foreo

52

81. Fenty Beauty

270

82. Charlotte Tilbury

384

83. Dior (Cosmetics)

333

84. MAC

272

85. Benefit

239

86. Saint Laurent (YSL) (Cosmetics)

184

87. NYX Professional Makeup

195

88. KVD Beauty

143

89. Anastasia Beverly Hills

152

90. Too Faced

186

91. Caudalie

901

92. La Roche-Posay

783

93. Nivea

347

94. salted.

144

95. Fenty Skin

486

96. Erborian

333

97. Kiehl's

477

98. Sunday Riley

295

99. L'Oréal Paris (Skincare)

186

100. Avène

377

101. Charlotte Tilbury

2900

102. Benefit

1600

103. Dior (Cosmetics)

1700

104. MAC

2100

105. NARS

1700

106. Fenty Beauty

1400

107. NYX Professional Makeup

1400

108. Revolution Beauty

1300

109. Anastasia Beverly Hills

1100

110. Maybelline

1200

Total Posts

The total number of creator posts that mentioned your brand this month.

1. Charlotte Tilbury

10600

2. ColourPop

11900

3. Benefit

9800

4. Anastasia Beverly Hills

8900

5. NYX Professional Makeup

8500

6. Fenty Beauty

7500

7. MAC

8400

8. Rare Beauty

6100

9. Bobbi Brown

4900

10. Morphe

7200

11. Redken

7400

12. Olaplex

4800

13. Schwarzkopf Professional

3100

14. K18 Hair

2700

15. Amika

1800

16. Ouai

1700

17. Wella

2800

18. Pulp Riot

2900

19. Brazilian Bond Builder

2200

20. Living Proof

1300

21. Supergoop!

4200

22. Glow Recipe

2900

23. TULA

2400

24. La Roche-Posay

2100

25. Tatcha

2200

26. Sunday Riley

1600

27. CeraVe

1100

28. Caudalie

1800

29. Drunk Elephant

2500

30. Kopari

1500

31. Fashion Nova

11600

32. Nike

17000

33. Zara

14800

34. SHEIN

13900

35. PrettyLittleThing

4500

36. Adidas

7200

37. Gymshark

3700

38. H&M

8200

39. Alo Yoga

5700

40. Kate Spade

3900

41. Versace

5800

42. Louis Vuitton

9900

43. Gucci (Fashion)

9900

44. Balenciaga

6700

45. Dior (Fashion)

8300

46. Chanel (Fashion)

9800

47. Prada

6300

48. Dolce & Gabbana (Fashion)

2400

49. Saint Laurent (YSL) (Fashion)

4900

50. Valentino

3900

51. Bondi Sands

724

52. Tatcha

1200

53. Wild

558

54. REN Skincare

980

55. Sunday Riley

425

56. Caudalie

608

57. La Roche-Posay

916

58. Elemis

918

59. Glow Recipe

427

60. Dermalogica

1200

61. Charlotte Tilbury

6400

62. Benefit

2800

63. NARS

3400

64. Revolution Beauty

3300

65. Anastasia Beverly Hills

2200

66. MAC

3200

67. Huda Beauty

1700

68. Morphe

2300

69. ColourPop

1400

70. NYX Professional Makeup

1600

71. Erborian

330

72. Caudalie

1000

73. La Roche-Posay

675

74. Avène

247

75. Fenty Skin

247

76. Typology

534

77. Lancôme (Skincare)

88

78. Sanoflore

172

79. Rituals

316

80. Foreo

269

81. Fenty Beauty

810

82. Charlotte Tilbury

1100

83. Dior (Cosmetics)

1200

84. MAC

847

85. Benefit

690

86. Saint Laurent (YSL) (Cosmetics)

734

87. NYX Professional Makeup

721

88. KVD Beauty

408

89. Anastasia Beverly Hills

375

90. Too Faced

482

91. Caudalie

2700

92. La Roche-Posay

2100

93. Nivea

965

94. salted.

1700

95. Fenty Skin

1100

96. Erborian

864

97. Kiehl's

1100

98. Sunday Riley

742

99. L'Oréal Paris (Skincare)

307

100. Avène

958

101. Charlotte Tilbury

9700

102. Benefit

5400

103. Dior (Cosmetics)

5200

104. MAC

6100

105. NARS

4600

106. Fenty Beauty

3200

107. NYX Professional Makeup

4100

108. Revolution Beauty

4400

109. Anastasia Beverly Hills

3400

110. Maybelline

3400

EMV Per Creator

The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.

1. Charlotte Tilbury

$8,500

2. ColourPop

$11,600

3. Benefit

$11,600

4. Anastasia Beverly Hills

$8,700

5. NYX Professional Makeup

$8,300

6. Fenty Beauty

$7,800

7. MAC

$7,100

8. Rare Beauty

$9,000

9. Bobbi Brown

$8,700

10. Morphe

$8,900

11. Redken

$5,100

12. Olaplex

$4,900

13. Schwarzkopf Professional

$8,300

14. K18 Hair

$7,100

15. Amika

$4,700

16. Ouai

$3,400

17. Wella

$5,900

18. Pulp Riot

$5,100

19. Brazilian Bond Builder

$11,700

20. Living Proof

$3,700

21. Supergoop!

$3,900

22. Glow Recipe

$4,500

23. TULA

$7,200

24. La Roche-Posay

$5,300

25. Tatcha

$4,600

26. Sunday Riley

$6,100

27. CeraVe

$6,400

28. Caudalie

$4,100

29. Drunk Elephant

$3,500

30. Kopari

$5,200

31. Fashion Nova

$35,700

32. Nike

$11,800

33. Zara

$7,700

34. SHEIN

$8,700

35. PrettyLittleThing

$13,700

36. Adidas

$10,500

37. Gymshark

$26,800

38. H&M

$5,500

39. Alo Yoga

$11,900

40. Kate Spade

$8,300

41. Versace

$16,300

42. Louis Vuitton

$11,400

43. Gucci (Fashion)

$9,500

44. Balenciaga

$14,400

45. Dior (Fashion)

$10,700

46. Chanel (Fashion)

$8,600

47. Prada

$8,700

48. Dolce & Gabbana (Fashion)

$22,300

49. Saint Laurent (YSL) (Fashion)

$7,300

50. Valentino

$11,800

51. Bondi Sands

$3,800

52. Tatcha

$3,500

53. Wild

$9,700

54. REN Skincare

$3,400

55. Sunday Riley

$5,500

56. Caudalie

$4,100

57. La Roche-Posay

$2,900

58. Elemis

$2,900

59. Glow Recipe

$5,300

60. Dermalogica

$2,500

61. Charlotte Tilbury

$8,200

62. Benefit

$14,600

63. NARS

$8,700

64. Revolution Beauty

$8,700

65. Anastasia Beverly Hills

$11,200

66. MAC

$6,500

67. Huda Beauty

$11,900

68. Morphe

$7,900

69. ColourPop

$14,700

70. NYX Professional Makeup

$7,900

71. Erborian

$13,900

72. Caudalie

$4,500

73. La Roche-Posay

$6,700

74. Avène

$12,900

75. Fenty Skin

$10,400

76. Typology

$4,400

77. Lancôme (Skincare)

$14,900

78. Sanoflore

$12,800

79. Rituals

$5,600

80. Foreo

$12,200

81. Fenty Beauty

$18,100

82. Charlotte Tilbury

$10,500

83. Dior (Cosmetics)

$9,700

84. MAC

$11,700

85. Benefit

$12,900

86. Saint Laurent (YSL) (Cosmetics)

$1,100

87. NYX Professional Makeup

$10,300

88. KVD Beauty

$9,000

89. Anastasia Beverly Hills

$7,700

90. Too Faced

$6,100

91. Caudalie

$4,200

92. La Roche-Posay

$4,700

93. Nivea

$9,600

94. salted.

$18,900

95. Fenty Skin

$4,900

96. Erborian

$7,000

97. Kiehl's

$4,800

98. Sunday Riley

$7,700

99. L'Oréal Paris (Skincare)

$11,800

100. Avène

$5,700

101. Charlotte Tilbury

$8,600

102. Benefit

$11,900

103. Dior (Cosmetics)

$9,200

104. MAC

$7,100

105. NARS

$7,900

106. Fenty Beauty

$8,000

107. NYX Professional Makeup

$7,700

108. Revolution Beauty

$8,300

109. Anastasia Beverly Hills

$8,900

110. Maybelline

$8,200

Posts Per Creator

The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.

1. Charlotte Tilbury

2.7

2. ColourPop

4.4

3. Benefit

3.6

4. Anastasia Beverly Hills

3.0

5. NYX Professional Makeup

3.0

6. Fenty Beauty

2.5

7. MAC

2.7

8. Rare Beauty

2.6

9. Bobbi Brown

2.0

10. Morphe

3.2

11. Redken

4.9

12. Olaplex

3.4

13. Schwarzkopf Professional

5.6

14. K18 Hair

4.6

15. Amika

2.5

16. Ouai

1.7

17. Wella

5.1

18. Pulp Riot

4.9

19. Brazilian Bond Builder

9.2

20. Living Proof

1.9

21. Supergoop!

2.2

22. Glow Recipe

2.2

23. TULA

3.3

24. La Roche-Posay

2.3

25. Tatcha

2.2

26. Sunday Riley

2.4

27. CeraVe

1.9

28. Caudalie

2.1

29. Drunk Elephant

2.6

30. Kopari

2.4

31. Fashion Nova

4.3

32. Nike

3.1

33. Zara

2.4

34. SHEIN

2.9

35. PrettyLittleThing

2.4

36. Adidas

3.0

37. Gymshark

4.3

38. H&M

2.2

39. Alo Yoga

3.7

40. Kate Spade

2.0

41. Versace

2.5

42. Louis Vuitton

3.0

43. Gucci (Fashion)

2.5

44. Balenciaga

2.7

45. Dior (Fashion)

2.5

46. Chanel (Fashion)

3.0

47. Prada

2.2

48. Dolce & Gabbana (Fashion)

2.3

49. Saint Laurent (YSL) (Fashion)

2.0

50. Valentino

2.5

51. Bondi Sands

1.9

52. Tatcha

3.0

53. Wild

4.0

54. REN Skincare

2.6

55. Sunday Riley

2.1

56. Caudalie

2.2

57. La Roche-Posay

2.5

58. Elemis

2.6

59. Glow Recipe

2.2

60. Dermalogica

3.1

61. Charlotte Tilbury

3.5

62. Benefit

3.6

63. NARS

2.8

64. Revolution Beauty

3.4

65. Anastasia Beverly Hills

3.3

66. MAC

2.9

67. Huda Beauty

2.8

68. Morphe

3.3

69. ColourPop

3.9

70. NYX Professional Makeup

2.6

71. Erborian

2.9

72. Caudalie

3.4

73. La Roche-Posay

3.7

74. Avène

2.9

75. Fenty Skin

2.5

76. Typology

2.6

77. Lancôme (Skincare)

1.7

78. Sanoflore

3.1

79. Rituals

2.8

80. Foreo

5.2

81. Fenty Beauty

3.0

82. Charlotte Tilbury

2.9

83. Dior (Cosmetics)

3.6

84. MAC

3.1

85. Benefit

2.9

86. Saint Laurent (YSL) (Cosmetics)

4.0

87. NYX Professional Makeup

3.7

88. KVD Beauty

2.9

89. Anastasia Beverly Hills

2.5

90. Too Faced

2.6

91. Caudalie

3.0

92. La Roche-Posay

2.7

93. Nivea

2.8

94. salted.

12

95. Fenty Skin

2.2

96. Erborian

2.6

97. Kiehl's

2.3

98. Sunday Riley

2.5

99. L'Oréal Paris (Skincare)

1.7

100. Avène

2.5

101. Charlotte Tilbury

3.3

102. Benefit

3.4

103. Dior (Cosmetics)

3.0

104. MAC

2.9

105. NARS

2.8

106. Fenty Beauty

2.3

107. NYX Professional Makeup

3.0

108. Revolution Beauty

3.4

109. Anastasia Beverly Hills

3.0

110. Maybelline

2.8

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