The Top 10 Leaderboard

Industry highlights, every month.

A clear view into the performance metrics of social media’s top brands. Check out this month's highlight reel, or jump straight to the Top 10 Leaderboard to see which brands thrived thanks to impactful influencer marketing strategies.

April at a Glance

$936.7M

EMV generated by

144.9k

creators for

544 Cosmetics


brands

April at a Glance

$241.6M

EMV generated by

33.9k

creators for

425 Cosmetics


brands

April at a Glance

$50.9M

EMV generated by

7.0k

creators for

275 Cosmetics


brands

April at a Glance

$380.7M

EMV generated by

57.5k

creators for

480 Cosmetics


brands

April ’23

Monthly Ranking

U.S. / Cosmetics

Total EMV

Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.

1. Rare Beauty

$54,288,956

2. Charlotte Tilbury

$34,754,673

3. ColourPop

$34,706,741

4. Dior (Cosmetics)

$28,556,143

5. Fenty Beauty

$26,889,127

6. NYX Professional Makeup

$26,576,323

7. E.L.F.

$25,609,675

8. MAC

$24,276,445

9. Tarte

$22,899,961

10. Benefit

$22,150,922

11. K18 Hair

$8,528,522

12. Redken

$7,401,481

13. Gisou

$6,545,531

14. Olaplex

$5,580,916

15. Ouai

$4,303,880

16. Schwarzkopf Professional

$4,298,086

17. Amika

$3,922,079

18. Wella

$3,543,544

19. Moroccanoil

$2,932,808

20. Oribe

$2,831,757

21. Drunk Elephant

$7,867,664

22. Summer Fridays

$7,864,706

23. Glow Recipe

$7,768,981

24. La Roche-Posay

$7,045,110

25. Elemis

$6,863,306

26. Sol De Janeiro

$6,638,292

27. Caudalie

$6,505,991

28. CeraVe

$6,482,290

29. Kiehl's

$6,273,508

30. Supergoop!

$6,081,121

31. Fashion Nova

$113,284,094

32. Nike

$75,327,380

33. Zara

$42,094,554

34. SHEIN

$39,542,928

35. Adidas

$32,110,904

36. H&M

$28,883,592

37. Gymshark

$25,623,098

38. Alo Yoga

$22,854,775

39. Skims

$22,493,099

40. Free People

$19,584,090

41. Chanel (Fashion)

$30,561,945

42. Louis Vuitton

$25,124,419

43. Dior (Fashion)

$23,748,875

44. Gucci (Fashion)

$23,009,407

45. Prada

$19,228,345

46. Tiffany & Co.

$19,080,711

47. Rolex

$17,069,539

48. Valentino

$15,918,193

49. Saint Laurent (YSL) (Fashion)

$14,646,845

50. Versace

$13,713,497

51. Elemis

$3,558,654

52. Drunk Elephant

$2,059,933

53. Tatcha

$2,042,709

54. Dior (Skincare)

$1,728,818

55. La Roche-Posay

$1,626,457

56. L'Oréal Paris (Skincare)

$1,590,904

57. REN Skincare

$1,583,533

58. Glow Recipe

$1,482,368

59. Summer Fridays

$1,481,341

60. The Inkey List

$1,455,434

61. Charlotte Tilbury

$13,054,007

62. Rare Beauty

$10,206,471

63. MAC

$8,932,856

64. Fenty Beauty

$8,399,792

65. NARS

$8,117,182

66. Dior (Cosmetics)

$7,221,959

67. Maybelline

$6,558,130

68. Huda Beauty

$6,337,843

69. NYX Professional Makeup

$6,223,068

70. Benefit

$5,857,567

71. Caudalie

$1,565,177

72. Typology

$1,223,852

73. Erborian

$1,217,125

74. Sol De Janeiro

$1,140,157

75. La Roche-Posay

$1,006,644

76. L'Occitane en Provence

$783,606

77. L'Oréal Paris (Skincare)

$673,702

78. Lancôme (Skincare)

$667,763

79. Wild

$628,516

80. Sanoflore

$622,177

81. Rare Beauty

$3,696,098

82. Maybelline

$3,004,224

83. Charlotte Tilbury

$2,438,158

84. Armani (Cosmetics)

$2,426,271

85. Fenty Beauty

$2,280,062

86. Dior (Cosmetics)

$1,880,109

87. NYX Professional Makeup

$1,865,346

88. Too Faced

$1,747,259

89. Saint Laurent (YSL) (Cosmetics)

$1,706,958

90. MAC

$1,334,393

91. La Roche-Posay

$5,234,513

92. Caudalie

$4,566,813

93. Elemis

$4,159,667

94. Nivea

$3,631,039

95. L'Oréal Paris (Skincare)

$3,506,284

96. Drunk Elephant

$3,417,417

97. Kiehl's

$3,415,841

98. Garnier (Skincare)

$2,697,069

99. Yepoda

$2,606,407

100. Sol De Janeiro

$2,463,264

101. Charlotte Tilbury

$19,747,831

102. Rare Beauty

$15,713,444

103. Dior (Cosmetics)

$15,034,736

104. MAC

$14,251,716

105. Fenty Beauty

$13,552,588

106. Maybelline

$13,210,512

107. NYX Professional Makeup

$11,095,068

108. NARS

$10,502,387

109. Benefit

$10,362,631

110. Saint Laurent (YSL) (Cosmetics)

$9,808,428

Total Creators

The total number of creators that posted about your brand this month.

1. Rare Beauty

5,292

2. Charlotte Tilbury

4,487

3. ColourPop

2,666

4. Dior (Cosmetics)

3,054

5. Fenty Beauty

4,338

6. NYX Professional Makeup

3,294

7. E.L.F.

3,337

8. MAC

3,382

9. Tarte

2,452

10. Benefit

3,337

11. K18 Hair

1,267

12. Redken

1,545

13. Gisou

848

14. Olaplex

1,229

15. Ouai

914

16. Schwarzkopf Professional

597

17. Amika

879

18. Wella

633

19. Moroccanoil

591

20. Oribe

856

21. Drunk Elephant

1,516

22. Summer Fridays

1,720

23. Glow Recipe

1,633

24. La Roche-Posay

1,500

25. Elemis

1,085

26. Sol De Janeiro

1,116

27. Caudalie

1,303

28. CeraVe

790

29. Kiehl's

2,380

30. Supergoop!

1,815

31. Fashion Nova

3,192

32. Nike

6,636

33. Zara

6,085

34. SHEIN

4,318

35. Adidas

3,117

36. H&M

4,463

37. Gymshark

1,063

38. Alo Yoga

2,141

39. Skims

2,519

40. Free People

2,926

41. Chanel (Fashion)

3,293

42. Louis Vuitton

2,809

43. Dior (Fashion)

2,955

44. Gucci (Fashion)

3,225

45. Prada

2,774

46. Tiffany & Co.

1,211

47. Rolex

556

48. Valentino

1,857

49. Saint Laurent (YSL) (Fashion)

2,151

50. Versace

1,400

51. Elemis

543

52. Drunk Elephant

254

53. Tatcha

283

54. Dior (Skincare)

112

55. La Roche-Posay

346

56. L'Oréal Paris (Skincare)

159

57. REN Skincare

518

58. Glow Recipe

230

59. Summer Fridays

184

60. The Inkey List

330

61. Charlotte Tilbury

1,882

62. Rare Beauty

702

63. MAC

1,307

64. Fenty Beauty

997

65. NARS

1,103

66. Dior (Cosmetics)

743

67. Maybelline

744

68. Huda Beauty

565

69. NYX Professional Makeup

760

70. Benefit

662

71. Caudalie

198

72. Typology

235

73. Erborian

284

74. Sol De Janeiro

112

75. La Roche-Posay

124

76. L'Occitane en Provence

167

77. L'Oréal Paris (Skincare)

40

78. Lancôme (Skincare)

100

79. Wild

49

80. Sanoflore

75

81. Rare Beauty

206

82. Maybelline

236

83. Charlotte Tilbury

315

84. Armani (Cosmetics)

149

85. Fenty Beauty

268

86. Dior (Cosmetics)

295

87. NYX Professional Makeup

190

88. Too Faced

258

89. Saint Laurent (YSL) (Cosmetics)

238

90. MAC

233

91. La Roche-Posay

734

92. Caudalie

730

93. Elemis

623

94. Nivea

331

95. L'Oréal Paris (Skincare)

289

96. Drunk Elephant

554

97. Kiehl's

608

98. Garnier (Skincare)

255

99. Yepoda

208

100. Sol De Janeiro

426

101. Charlotte Tilbury

2,952

102. Rare Beauty

1,223

103. Dior (Cosmetics)

1,646

104. MAC

2,320

105. Fenty Beauty

1,753

106. Maybelline

1,462

107. NYX Professional Makeup

1,451

108. NARS

1,555

109. Benefit

1,427

110. Saint Laurent (YSL) (Cosmetics)

1,161

Total Posts

The total number of creator posts that mentioned your brand this month.

1. Rare Beauty

16,183

2. Charlotte Tilbury

10,668

3. ColourPop

10,955

4. Dior (Cosmetics)

7,661

5. Fenty Beauty

9,159

6. NYX Professional Makeup

8,501

7. E.L.F.

8,374

8. MAC

8,277

9. Tarte

6,100

10. Benefit

8,992

11. K18 Hair

4,846

12. Redken

7,091

13. Gisou

1,724

14. Olaplex

3,913

15. Ouai

1,399

16. Schwarzkopf Professional

2,932

17. Amika

1,761

18. Wella

2,936

19. Moroccanoil

1,672

20. Oribe

2,186

21. Drunk Elephant

2,974

22. Summer Fridays

3,544

23. Glow Recipe

3,042

24. La Roche-Posay

2,706

25. Elemis

2,075

26. Sol De Janeiro

2,031

27. Caudalie

2,736

28. CeraVe

1,433

29. Kiehl's

3,930

30. Supergoop!

3,003

31. Fashion Nova

16,207

32. Nike

20,594

33. Zara

14,147

34. SHEIN

11,748

35. Adidas

9,009

36. H&M

9,873

37. Gymshark

4,086

38. Alo Yoga

7,811

39. Skims

4,529

40. Free People

6,878

41. Chanel (Fashion)

9,139

42. Louis Vuitton

6,834

43. Dior (Fashion)

5,944

44. Gucci (Fashion)

6,742

45. Prada

5,309

46. Tiffany & Co.

3,403

47. Rolex

2,489

48. Valentino

4,313

49. Saint Laurent (YSL) (Fashion)

4,075

50. Versace

2,771

51. Elemis

1,242

52. Drunk Elephant

646

53. Tatcha

558

54. Dior (Skincare)

189

55. La Roche-Posay

594

56. L'Oréal Paris (Skincare)

255

57. REN Skincare

1,151

58. Glow Recipe

481

59. Summer Fridays

357

60. The Inkey List

613

61. Charlotte Tilbury

4,981

62. Rare Beauty

2,612

63. MAC

3,390

64. Fenty Beauty

2,437

65. NARS

2,705

66. Dior (Cosmetics)

1,957

67. Maybelline

1,703

68. Huda Beauty

1,417

69. NYX Professional Makeup

1,992

70. Benefit

1,558

71. Caudalie

382

72. Typology

536

73. Erborian

526

74. Sol De Janeiro

161

75. La Roche-Posay

238

76. L'Occitane en Provence

533

77. L'Oréal Paris (Skincare)

54

78. Lancôme (Skincare)

140

79. Wild

231

80. Sanoflore

218

81. Rare Beauty

523

82. Maybelline

709

83. Charlotte Tilbury

682

84. Armani (Cosmetics)

377

85. Fenty Beauty

575

86. Dior (Cosmetics)

720

87. NYX Professional Makeup

548

88. Too Faced

583

89. Saint Laurent (YSL) (Cosmetics)

663

90. MAC

478

91. La Roche-Posay

1,415

92. Caudalie

1,649

93. Elemis

1,436

94. Nivea

817

95. L'Oréal Paris (Skincare)

466

96. Drunk Elephant

1,245

97. Kiehl's

1,240

98. Garnier (Skincare)

378

99. Yepoda

726

100. Sol De Janeiro

702

101. Charlotte Tilbury

7,316

102. Rare Beauty

3,773

103. Dior (Cosmetics)

4,270

104. MAC

5,585

105. Fenty Beauty

4,012

106. Maybelline

3,373

107. NYX Professional Makeup

3,635

108. NARS

3,646

109. Benefit

3,444

110. Saint Laurent (YSL) (Cosmetics)

2,982

EMV Per Creator

The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.

1. Rare Beauty

$10,259

2. Charlotte Tilbury

$7,746

3. ColourPop

$13,018

4. Dior (Cosmetics)

$9,350

5. Fenty Beauty

$6,199

6. NYX Professional Makeup

$8,068

7. E.L.F.

$7,674

8. MAC

$7,178

9. Tarte

$9,339

10. Benefit

$6,638

11. K18 Hair

$6,731

12. Redken

$4,791

13. Gisou

$7,719

14. Olaplex

$4,541

15. Ouai

$4,709

16. Schwarzkopf Professional

$7,199

17. Amika

$4,462

18. Wella

$5,598

19. Moroccanoil

$4,962

20. Oribe

$3,308

21. Drunk Elephant

$5,182

22. Summer Fridays

$4,491

23. Glow Recipe

$4,716

24. La Roche-Posay

$4,697

25. Elemis

$6,326

26. Sol De Janeiro

$5,948

27. Caudalie

$4,993

28. CeraVe

$8,205

29. Kiehl's

$2,636

30. Supergoop!

$3,350

31. Fashion Nova

$35,490

32. Nike

$11,351

33. Zara

$6,918

34. SHEIN

$9,158

35. Adidas

$10,302

36. H&M

$6,472

37. Gymshark

$24,105

38. Alo Yoga

$10,675

39. Skims

$8,929

40. Free People

$6,693

41. Chanel (Fashion)

$9,281

42. Louis Vuitton

$8,944

43. Dior (Fashion)

$8,037

44. Gucci (Fashion)

$7,135

45. Prada

$6,932

46. Tiffany & Co.

$15,756

47. Rolex

$30,701

48. Valentino

$8,572

49. Saint Laurent (YSL) (Fashion)

$6,809

50. Versace

$9,795

51. Elemis

$6,554

52. Drunk Elephant

$8,110

53. Tatcha

$7,218

54. Dior (Skincare)

$15,436

55. La Roche-Posay

$4,701

56. L'Oréal Paris (Skincare)

$10,006

57. REN Skincare

$3,057

58. Glow Recipe

$6,445

59. Summer Fridays

$8,051

60. The Inkey List

$4,410

61. Charlotte Tilbury

$6,936

62. Rare Beauty

$14,539

63. MAC

$6,835

64. Fenty Beauty

$8,425

65. NARS

$7,359

66. Dior (Cosmetics)

$9,720

67. Maybelline

$8,815

68. Huda Beauty

$11,217

69. NYX Professional Makeup

$8,188

70. Benefit

$8,848

71. Caudalie

$7,905

72. Typology

$5,208

73. Erborian

$4,286

74. Sol De Janeiro

$10,180

75. La Roche-Posay

$8,118

76. L'Occitane en Provence

$4,692

77. L'Oréal Paris (Skincare)

$16,843

78. Lancôme (Skincare)

$6,678

79. Wild

$12,827

80. Sanoflore

$8,296

81. Rare Beauty

$17,942

82. Maybelline

$12,730

83. Charlotte Tilbury

$7,740

84. Armani (Cosmetics)

$16,284

85. Fenty Beauty

$8,508

86. Dior (Cosmetics)

$6,373

87. NYX Professional Makeup

$9,818

88. Too Faced

$6,772

89. Saint Laurent (YSL) (Cosmetics)

$7,172

90. MAC

$5,727

91. La Roche-Posay

$7,131

92. Caudalie

$6,256

93. Elemis

$6,677

94. Nivea

$10,970

95. L'Oréal Paris (Skincare)

$12,132

96. Drunk Elephant

$6,169

97. Kiehl's

$5,618

98. Garnier (Skincare)

$10,577

99. Yepoda

$12,531

100. Sol De Janeiro

$5,782

101. Charlotte Tilbury

$6,690

102. Rare Beauty

$12,848

103. Dior (Cosmetics)

$9,134

104. MAC

$6,143

105. Fenty Beauty

$7,731

106. Maybelline

$9,036

107. NYX Professional Makeup

$7,646

108. NARS

$6,754

109. Benefit

$7,262

110. Saint Laurent (YSL) (Cosmetics)

$8,448

Posts Per Creator

The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.

1. Rare Beauty

3.1

2. Charlotte Tilbury

2.4

3. ColourPop

4.1

4. Dior (Cosmetics)

2.5

5. Fenty Beauty

2.1

6. NYX Professional Makeup

2.6

7. E.L.F.

2.5

8. MAC

2.4

9. Tarte

2.5

10. Benefit

2.7

11. K18 Hair

3.8

12. Redken

4.6

13. Gisou

2.0

14. Olaplex

3.2

15. Ouai

1.5

16. Schwarzkopf Professional

4.9

17. Amika

2.0

18. Wella

4.6

19. Moroccanoil

2.8

20. Oribe

2.6

21. Drunk Elephant

2.0

22. Summer Fridays

2.1

23. Glow Recipe

1.9

24. La Roche-Posay

1.8

25. Elemis

1.9

26. Sol De Janeiro

1.8

27. Caudalie

2.1

28. CeraVe

1.8

29. Kiehl's

1.7

30. Supergoop!

1.7

31. Fashion Nova

5.1

32. Nike

3.1

33. Zara

2.3

34. SHEIN

2.7

35. Adidas

2.9

36. H&M

2.2

37. Gymshark

3.8

38. Alo Yoga

3.6

39. Skims

1.8

40. Free People

2.4

41. Chanel (Fashion)

2.8

42. Louis Vuitton

2.4

43. Dior (Fashion)

2.0

44. Gucci (Fashion)

2.1

45. Prada

1.9

46. Tiffany & Co.

2.8

47. Rolex

4.5

48. Valentino

2.3

49. Saint Laurent (YSL) (Fashion)

1.9

50. Versace

2.0

51. Elemis

2.3

52. Drunk Elephant

2.5

53. Tatcha

2.0

54. Dior (Skincare)

1.7

55. La Roche-Posay

1.7

56. L'Oréal Paris (Skincare)

1.6

57. REN Skincare

2.2

58. Glow Recipe

2.1

59. Summer Fridays

1.9

60. The Inkey List

1.9

61. Charlotte Tilbury

2.6

62. Rare Beauty

3.7

63. MAC

2.6

64. Fenty Beauty

2.4

65. NARS

2.5

66. Dior (Cosmetics)

2.6

67. Maybelline

2.3

68. Huda Beauty

2.5

69. NYX Professional Makeup

2.6

70. Benefit

2.4

71. Caudalie

1.9

72. Typology

2.3

73. Erborian

1.9

74. Sol De Janeiro

1.4

75. La Roche-Posay

1.9

76. L'Occitane en Provence

3.2

77. L'Oréal Paris (Skincare)

1.4

78. Lancôme (Skincare)

1.4

79. Wild

4.7

80. Sanoflore

2.9

81. Rare Beauty

2.5

82. Maybelline

3.0

83. Charlotte Tilbury

2.2

84. Armani (Cosmetics)

2.5

85. Fenty Beauty

2.1

86. Dior (Cosmetics)

2.4

87. NYX Professional Makeup

2.9

88. Too Faced

2.3

89. Saint Laurent (YSL) (Cosmetics)

2.8

90. MAC

2.1

91. La Roche-Posay

1.9

92. Caudalie

2.3

93. Elemis

2.3

94. Nivea

2.5

95. L'Oréal Paris (Skincare)

1.6

96. Drunk Elephant

2.2

97. Kiehl's

2.0

98. Garnier (Skincare)

1.5

99. Yepoda

3.5

100. Sol De Janeiro

1.6

101. Charlotte Tilbury

2.5

102. Rare Beauty

3.1

103. Dior (Cosmetics)

2.6

104. MAC

2.4

105. Fenty Beauty

2.3

106. Maybelline

2.3

107. NYX Professional Makeup

2.5

108. NARS

2.3

109. Benefit

2.4

110. Saint Laurent (YSL) (Cosmetics)

2.6

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April Beauty and Fashion Rankings: Social Media’s Top Brands

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February Beauty and Fashion Rankings: Social Media’s Top Brands

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January Beauty and Fashion Rankings: Social Media’s Top Brands

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