April at a Glance
$936.7M
EMV generated by144.9k
creators for544 Cosmetics
brands
April at a Glance
$241.6M
EMV generated by33.9k
creators for425 Cosmetics
brands
April at a Glance
$50.9M
EMV generated by7.0k
creators for275 Cosmetics
brands
April at a Glance
$380.7M
EMV generated by57.5k
creators for480 Cosmetics
brands
April ’23
Monthly Ranking
U.S. / Cosmetics
Total EMV
Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.
1. Rare Beauty
$54,288,956
2. Charlotte Tilbury
$34,754,673
3. ColourPop
$34,706,741
4. Dior (Cosmetics)
$28,556,143
5. Fenty Beauty
$26,889,127
6. NYX Professional Makeup
$26,576,323
7. E.L.F.
$25,609,675
8. MAC
$24,276,445
9. Tarte
$22,899,961
10. Benefit
$22,150,922
11. K18 Hair
$8,528,522
12. Redken
$7,401,481
13. Gisou
$6,545,531
14. Olaplex
$5,580,916
15. Ouai
$4,303,880
16. Schwarzkopf Professional
$4,298,086
17. Amika
$3,922,079
18. Wella
$3,543,544
19. Moroccanoil
$2,932,808
20. Oribe
$2,831,757
21. Drunk Elephant
$7,867,664
22. Summer Fridays
$7,864,706
23. Glow Recipe
$7,768,981
24. La Roche-Posay
$7,045,110
25. Elemis
$6,863,306
26. Sol De Janeiro
$6,638,292
27. Caudalie
$6,505,991
28. CeraVe
$6,482,290
29. Kiehl's
$6,273,508
30. Supergoop!
$6,081,121
31. Fashion Nova
$113,284,094
32. Nike
$75,327,380
33. Zara
$42,094,554
34. SHEIN
$39,542,928
35. Adidas
$32,110,904
36. H&M
$28,883,592
37. Gymshark
$25,623,098
38. Alo Yoga
$22,854,775
39. Skims
$22,493,099
40. Free People
$19,584,090
41. Chanel (Fashion)
$30,561,945
42. Louis Vuitton
$25,124,419
43. Dior (Fashion)
$23,748,875
44. Gucci (Fashion)
$23,009,407
45. Prada
$19,228,345
46. Tiffany & Co.
$19,080,711
47. Rolex
$17,069,539
48. Valentino
$15,918,193
49. Saint Laurent (YSL) (Fashion)
$14,646,845
50. Versace
$13,713,497
51. Elemis
$3,558,654
52. Drunk Elephant
$2,059,933
53. Tatcha
$2,042,709
54. Dior (Skincare)
$1,728,818
55. La Roche-Posay
$1,626,457
56. L'Oréal Paris (Skincare)
$1,590,904
57. REN Skincare
$1,583,533
58. Glow Recipe
$1,482,368
59. Summer Fridays
$1,481,341
60. The Inkey List
$1,455,434
61. Charlotte Tilbury
$13,054,007
62. Rare Beauty
$10,206,471
63. MAC
$8,932,856
64. Fenty Beauty
$8,399,792
65. NARS
$8,117,182
66. Dior (Cosmetics)
$7,221,959
67. Maybelline
$6,558,130
68. Huda Beauty
$6,337,843
69. NYX Professional Makeup
$6,223,068
70. Benefit
$5,857,567
71. Caudalie
$1,565,177
72. Typology
$1,223,852
73. Erborian
$1,217,125
74. Sol De Janeiro
$1,140,157
75. La Roche-Posay
$1,006,644
76. L'Occitane en Provence
$783,606
77. L'Oréal Paris (Skincare)
$673,702
78. Lancôme (Skincare)
$667,763
79. Wild
$628,516
80. Sanoflore
$622,177
81. Rare Beauty
$3,696,098
82. Maybelline
$3,004,224
83. Charlotte Tilbury
$2,438,158
84. Armani (Cosmetics)
$2,426,271
85. Fenty Beauty
$2,280,062
86. Dior (Cosmetics)
$1,880,109
87. NYX Professional Makeup
$1,865,346
88. Too Faced
$1,747,259
89. Saint Laurent (YSL) (Cosmetics)
$1,706,958
90. MAC
$1,334,393
91. La Roche-Posay
$5,234,513
92. Caudalie
$4,566,813
93. Elemis
$4,159,667
94. Nivea
$3,631,039
95. L'Oréal Paris (Skincare)
$3,506,284
96. Drunk Elephant
$3,417,417
97. Kiehl's
$3,415,841
98. Garnier (Skincare)
$2,697,069
99. Yepoda
$2,606,407
100. Sol De Janeiro
$2,463,264
101. Charlotte Tilbury
$19,747,831
102. Rare Beauty
$15,713,444
103. Dior (Cosmetics)
$15,034,736
104. MAC
$14,251,716
105. Fenty Beauty
$13,552,588
106. Maybelline
$13,210,512
107. NYX Professional Makeup
$11,095,068
108. NARS
$10,502,387
109. Benefit
$10,362,631
110. Saint Laurent (YSL) (Cosmetics)
$9,808,428
Total Creators
The total number of creators that posted about your brand this month.
1. Rare Beauty
5,292
2. Charlotte Tilbury
4,487
3. ColourPop
2,666
4. Dior (Cosmetics)
3,054
5. Fenty Beauty
4,338
6. NYX Professional Makeup
3,294
7. E.L.F.
3,337
8. MAC
3,382
9. Tarte
2,452
10. Benefit
3,337
11. K18 Hair
1,267
12. Redken
1,545
13. Gisou
848
14. Olaplex
1,229
15. Ouai
914
16. Schwarzkopf Professional
597
17. Amika
879
18. Wella
633
19. Moroccanoil
591
20. Oribe
856
21. Drunk Elephant
1,516
22. Summer Fridays
1,720
23. Glow Recipe
1,633
24. La Roche-Posay
1,500
25. Elemis
1,085
26. Sol De Janeiro
1,116
27. Caudalie
1,303
28. CeraVe
790
29. Kiehl's
2,380
30. Supergoop!
1,815
31. Fashion Nova
3,192
32. Nike
6,636
33. Zara
6,085
34. SHEIN
4,318
35. Adidas
3,117
36. H&M
4,463
37. Gymshark
1,063
38. Alo Yoga
2,141
39. Skims
2,519
40. Free People
2,926
41. Chanel (Fashion)
3,293
42. Louis Vuitton
2,809
43. Dior (Fashion)
2,955
44. Gucci (Fashion)
3,225
45. Prada
2,774
46. Tiffany & Co.
1,211
47. Rolex
556
48. Valentino
1,857
49. Saint Laurent (YSL) (Fashion)
2,151
50. Versace
1,400
51. Elemis
543
52. Drunk Elephant
254
53. Tatcha
283
54. Dior (Skincare)
112
55. La Roche-Posay
346
56. L'Oréal Paris (Skincare)
159
57. REN Skincare
518
58. Glow Recipe
230
59. Summer Fridays
184
60. The Inkey List
330
61. Charlotte Tilbury
1,882
62. Rare Beauty
702
63. MAC
1,307
64. Fenty Beauty
997
65. NARS
1,103
66. Dior (Cosmetics)
743
67. Maybelline
744
68. Huda Beauty
565
69. NYX Professional Makeup
760
70. Benefit
662
71. Caudalie
198
72. Typology
235
73. Erborian
284
74. Sol De Janeiro
112
75. La Roche-Posay
124
76. L'Occitane en Provence
167
77. L'Oréal Paris (Skincare)
40
78. Lancôme (Skincare)
100
79. Wild
49
80. Sanoflore
75
81. Rare Beauty
206
82. Maybelline
236
83. Charlotte Tilbury
315
84. Armani (Cosmetics)
149
85. Fenty Beauty
268
86. Dior (Cosmetics)
295
87. NYX Professional Makeup
190
88. Too Faced
258
89. Saint Laurent (YSL) (Cosmetics)
238
90. MAC
233
91. La Roche-Posay
734
92. Caudalie
730
93. Elemis
623
94. Nivea
331
95. L'Oréal Paris (Skincare)
289
96. Drunk Elephant
554
97. Kiehl's
608
98. Garnier (Skincare)
255
99. Yepoda
208
100. Sol De Janeiro
426
101. Charlotte Tilbury
2,952
102. Rare Beauty
1,223
103. Dior (Cosmetics)
1,646
104. MAC
2,320
105. Fenty Beauty
1,753
106. Maybelline
1,462
107. NYX Professional Makeup
1,451
108. NARS
1,555
109. Benefit
1,427
110. Saint Laurent (YSL) (Cosmetics)
1,161
Total Posts
The total number of creator posts that mentioned your brand this month.
1. Rare Beauty
16,183
2. Charlotte Tilbury
10,668
3. ColourPop
10,955
4. Dior (Cosmetics)
7,661
5. Fenty Beauty
9,159
6. NYX Professional Makeup
8,501
7. E.L.F.
8,374
8. MAC
8,277
9. Tarte
6,100
10. Benefit
8,992
11. K18 Hair
4,846
12. Redken
7,091
13. Gisou
1,724
14. Olaplex
3,913
15. Ouai
1,399
16. Schwarzkopf Professional
2,932
17. Amika
1,761
18. Wella
2,936
19. Moroccanoil
1,672
20. Oribe
2,186
21. Drunk Elephant
2,974
22. Summer Fridays
3,544
23. Glow Recipe
3,042
24. La Roche-Posay
2,706
25. Elemis
2,075
26. Sol De Janeiro
2,031
27. Caudalie
2,736
28. CeraVe
1,433
29. Kiehl's
3,930
30. Supergoop!
3,003
31. Fashion Nova
16,207
32. Nike
20,594
33. Zara
14,147
34. SHEIN
11,748
35. Adidas
9,009
36. H&M
9,873
37. Gymshark
4,086
38. Alo Yoga
7,811
39. Skims
4,529
40. Free People
6,878
41. Chanel (Fashion)
9,139
42. Louis Vuitton
6,834
43. Dior (Fashion)
5,944
44. Gucci (Fashion)
6,742
45. Prada
5,309
46. Tiffany & Co.
3,403
47. Rolex
2,489
48. Valentino
4,313
49. Saint Laurent (YSL) (Fashion)
4,075
50. Versace
2,771
51. Elemis
1,242
52. Drunk Elephant
646
53. Tatcha
558
54. Dior (Skincare)
189
55. La Roche-Posay
594
56. L'Oréal Paris (Skincare)
255
57. REN Skincare
1,151
58. Glow Recipe
481
59. Summer Fridays
357
60. The Inkey List
613
61. Charlotte Tilbury
4,981
62. Rare Beauty
2,612
63. MAC
3,390
64. Fenty Beauty
2,437
65. NARS
2,705
66. Dior (Cosmetics)
1,957
67. Maybelline
1,703
68. Huda Beauty
1,417
69. NYX Professional Makeup
1,992
70. Benefit
1,558
71. Caudalie
382
72. Typology
536
73. Erborian
526
74. Sol De Janeiro
161
75. La Roche-Posay
238
76. L'Occitane en Provence
533
77. L'Oréal Paris (Skincare)
54
78. Lancôme (Skincare)
140
79. Wild
231
80. Sanoflore
218
81. Rare Beauty
523
82. Maybelline
709
83. Charlotte Tilbury
682
84. Armani (Cosmetics)
377
85. Fenty Beauty
575
86. Dior (Cosmetics)
720
87. NYX Professional Makeup
548
88. Too Faced
583
89. Saint Laurent (YSL) (Cosmetics)
663
90. MAC
478
91. La Roche-Posay
1,415
92. Caudalie
1,649
93. Elemis
1,436
94. Nivea
817
95. L'Oréal Paris (Skincare)
466
96. Drunk Elephant
1,245
97. Kiehl's
1,240
98. Garnier (Skincare)
378
99. Yepoda
726
100. Sol De Janeiro
702
101. Charlotte Tilbury
7,316
102. Rare Beauty
3,773
103. Dior (Cosmetics)
4,270
104. MAC
5,585
105. Fenty Beauty
4,012
106. Maybelline
3,373
107. NYX Professional Makeup
3,635
108. NARS
3,646
109. Benefit
3,444
110. Saint Laurent (YSL) (Cosmetics)
2,982
EMV Per Creator
The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.
1. Rare Beauty
$10,259
2. Charlotte Tilbury
$7,746
3. ColourPop
$13,018
4. Dior (Cosmetics)
$9,350
5. Fenty Beauty
$6,199
6. NYX Professional Makeup
$8,068
7. E.L.F.
$7,674
8. MAC
$7,178
9. Tarte
$9,339
10. Benefit
$6,638
11. K18 Hair
$6,731
12. Redken
$4,791
13. Gisou
$7,719
14. Olaplex
$4,541
15. Ouai
$4,709
16. Schwarzkopf Professional
$7,199
17. Amika
$4,462
18. Wella
$5,598
19. Moroccanoil
$4,962
20. Oribe
$3,308
21. Drunk Elephant
$5,182
22. Summer Fridays
$4,491
23. Glow Recipe
$4,716
24. La Roche-Posay
$4,697
25. Elemis
$6,326
26. Sol De Janeiro
$5,948
27. Caudalie
$4,993
28. CeraVe
$8,205
29. Kiehl's
$2,636
30. Supergoop!
$3,350
31. Fashion Nova
$35,490
32. Nike
$11,351
33. Zara
$6,918
34. SHEIN
$9,158
35. Adidas
$10,302
36. H&M
$6,472
37. Gymshark
$24,105
38. Alo Yoga
$10,675
39. Skims
$8,929
40. Free People
$6,693
41. Chanel (Fashion)
$9,281
42. Louis Vuitton
$8,944
43. Dior (Fashion)
$8,037
44. Gucci (Fashion)
$7,135
45. Prada
$6,932
46. Tiffany & Co.
$15,756
47. Rolex
$30,701
48. Valentino
$8,572
49. Saint Laurent (YSL) (Fashion)
$6,809
50. Versace
$9,795
51. Elemis
$6,554
52. Drunk Elephant
$8,110
53. Tatcha
$7,218
54. Dior (Skincare)
$15,436
55. La Roche-Posay
$4,701
56. L'Oréal Paris (Skincare)
$10,006
57. REN Skincare
$3,057
58. Glow Recipe
$6,445
59. Summer Fridays
$8,051
60. The Inkey List
$4,410
61. Charlotte Tilbury
$6,936
62. Rare Beauty
$14,539
63. MAC
$6,835
64. Fenty Beauty
$8,425
65. NARS
$7,359
66. Dior (Cosmetics)
$9,720
67. Maybelline
$8,815
68. Huda Beauty
$11,217
69. NYX Professional Makeup
$8,188
70. Benefit
$8,848
71. Caudalie
$7,905
72. Typology
$5,208
73. Erborian
$4,286
74. Sol De Janeiro
$10,180
75. La Roche-Posay
$8,118
76. L'Occitane en Provence
$4,692
77. L'Oréal Paris (Skincare)
$16,843
78. Lancôme (Skincare)
$6,678
79. Wild
$12,827
80. Sanoflore
$8,296
81. Rare Beauty
$17,942
82. Maybelline
$12,730
83. Charlotte Tilbury
$7,740
84. Armani (Cosmetics)
$16,284
85. Fenty Beauty
$8,508
86. Dior (Cosmetics)
$6,373
87. NYX Professional Makeup
$9,818
88. Too Faced
$6,772
89. Saint Laurent (YSL) (Cosmetics)
$7,172
90. MAC
$5,727
91. La Roche-Posay
$7,131
92. Caudalie
$6,256
93. Elemis
$6,677
94. Nivea
$10,970
95. L'Oréal Paris (Skincare)
$12,132
96. Drunk Elephant
$6,169
97. Kiehl's
$5,618
98. Garnier (Skincare)
$10,577
99. Yepoda
$12,531
100. Sol De Janeiro
$5,782
101. Charlotte Tilbury
$6,690
102. Rare Beauty
$12,848
103. Dior (Cosmetics)
$9,134
104. MAC
$6,143
105. Fenty Beauty
$7,731
106. Maybelline
$9,036
107. NYX Professional Makeup
$7,646
108. NARS
$6,754
109. Benefit
$7,262
110. Saint Laurent (YSL) (Cosmetics)
$8,448
Posts Per Creator
The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.
1. Rare Beauty
3.1
2. Charlotte Tilbury
2.4
3. ColourPop
4.1
4. Dior (Cosmetics)
2.5
5. Fenty Beauty
2.1
6. NYX Professional Makeup
2.6
7. E.L.F.
2.5
8. MAC
2.4
9. Tarte
2.5
10. Benefit
2.7
11. K18 Hair
3.8
12. Redken
4.6
13. Gisou
2.0
14. Olaplex
3.2
15. Ouai
1.5
16. Schwarzkopf Professional
4.9
17. Amika
2.0
18. Wella
4.6
19. Moroccanoil
2.8
20. Oribe
2.6
21. Drunk Elephant
2.0
22. Summer Fridays
2.1
23. Glow Recipe
1.9
24. La Roche-Posay
1.8
25. Elemis
1.9
26. Sol De Janeiro
1.8
27. Caudalie
2.1
28. CeraVe
1.8
29. Kiehl's
1.7
30. Supergoop!
1.7
31. Fashion Nova
5.1
32. Nike
3.1
33. Zara
2.3
34. SHEIN
2.7
35. Adidas
2.9
36. H&M
2.2
37. Gymshark
3.8
38. Alo Yoga
3.6
39. Skims
1.8
40. Free People
2.4
41. Chanel (Fashion)
2.8
42. Louis Vuitton
2.4
43. Dior (Fashion)
2.0
44. Gucci (Fashion)
2.1
45. Prada
1.9
46. Tiffany & Co.
2.8
47. Rolex
4.5
48. Valentino
2.3
49. Saint Laurent (YSL) (Fashion)
1.9
50. Versace
2.0
51. Elemis
2.3
52. Drunk Elephant
2.5
53. Tatcha
2.0
54. Dior (Skincare)
1.7
55. La Roche-Posay
1.7
56. L'Oréal Paris (Skincare)
1.6
57. REN Skincare
2.2
58. Glow Recipe
2.1
59. Summer Fridays
1.9
60. The Inkey List
1.9
61. Charlotte Tilbury
2.6
62. Rare Beauty
3.7
63. MAC
2.6
64. Fenty Beauty
2.4
65. NARS
2.5
66. Dior (Cosmetics)
2.6
67. Maybelline
2.3
68. Huda Beauty
2.5
69. NYX Professional Makeup
2.6
70. Benefit
2.4
71. Caudalie
1.9
72. Typology
2.3
73. Erborian
1.9
74. Sol De Janeiro
1.4
75. La Roche-Posay
1.9
76. L'Occitane en Provence
3.2
77. L'Oréal Paris (Skincare)
1.4
78. Lancôme (Skincare)
1.4
79. Wild
4.7
80. Sanoflore
2.9
81. Rare Beauty
2.5
82. Maybelline
3.0
83. Charlotte Tilbury
2.2
84. Armani (Cosmetics)
2.5
85. Fenty Beauty
2.1
86. Dior (Cosmetics)
2.4
87. NYX Professional Makeup
2.9
88. Too Faced
2.3
89. Saint Laurent (YSL) (Cosmetics)
2.8
90. MAC
2.1
91. La Roche-Posay
1.9
92. Caudalie
2.3
93. Elemis
2.3
94. Nivea
2.5
95. L'Oréal Paris (Skincare)
1.6
96. Drunk Elephant
2.2
97. Kiehl's
2.0
98. Garnier (Skincare)
1.5
99. Yepoda
3.5
100. Sol De Janeiro
1.6
101. Charlotte Tilbury
2.5
102. Rare Beauty
3.1
103. Dior (Cosmetics)
2.6
104. MAC
2.4
105. Fenty Beauty
2.3
106. Maybelline
2.3
107. NYX Professional Makeup
2.5
108. NARS
2.3
109. Benefit
2.4
110. Saint Laurent (YSL) (Cosmetics)
2.6
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