The Top 10 Leaderboard

Industry highlights, every month.

A clear view into the performance metrics of social media’s top brands. Check out this month's highlight reel, or jump straight to the Top 10 Leaderboard to see which brands thrived thanks to impactful influencer marketing strategies.

December at a Glance

$815.9M

EMV generated by

121.2k

creators for

554 Cosmetics


brands

December at a Glance

$210.3M

EMV generated by

29.5k

creators for

443 Cosmetics


brands

December at a Glance

$64.1M

EMV generated by

7.6k

creators for

289 Cosmetics


brands

December at a Glance

$375.9M

EMV generated by

54.2k

creators for

478 Cosmetics


brands

December ’22

Monthly Ranking

U.S. / Cosmetics

Total EMV

Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.

1. Charlotte Tilbury

$32,674,846

2. ColourPop

$31,173,597

3. Rare Beauty

$30,449,668

4. NYX Professional Makeup

$24,577,040

5. MAC

$23,288,212

6. Dior (Cosmetics)

$23,019,785

7. Fenty Beauty

$22,222,712

8. Anastasia Beverly Hills

$19,752,089

9. Benefit

$19,490,784

10. E.L.F.

$18,474,609

11. Redken

$7,272,659

12. Olaplex

$7,029,078

13. K18 Hair

$5,409,327

14. Schwarzkopf Professional

$4,180,962

15. Living Proof

$3,689,986

16. Gisou

$3,573,996

17. Ouai

$3,294,662

18. Kérastase

$3,046,491

19. Moroccanoil

$2,699,192

20. Wella

$2,437,689

21. Drunk Elephant

$6,878,569

22. Elemis

$6,574,489

23. La Roche-Posay

$5,881,951

24. Tatcha

$5,841,794

25. Glow Recipe

$5,655,831

26. Laneige

$5,552,497

27. Vaseline

$4,381,662

28. CeraVe

$4,156,842

29. Caudalie

$4,126,985

30. Summer Fridays

$3,636,384

31. Fashion Nova

$88,995,198

32. Nike

$61,252,948

33. SHEIN

$37,241,717

34. Zara

$35,960,986

35. H&M

$25,886,772

36. Alo Yoga

$25,329,319

37. Adidas

$25,317,662

38. Skims

$21,387,942

39. Gymshark

$20,527,783

40. Abercrombie & Fitch

$17,818,229

41. Dior (Fashion)

$29,108,709

42. Chanel (Fashion)

$24,780,615

43. Louis Vuitton

$22,446,748

44. Gucci (Fashion)

$21,464,854

45. Saint Laurent (YSL) (Fashion)

$21,078,490

46. Prada

$20,990,856

47. Valentino

$19,759,161

48. Vivienne Westwood

$18,098,196

49. Jacquemus

$11,976,710

50. Tiffany & Co.

$10,558,340

51. Elemis

$2,984,616

52. Tatcha

$1,459,813

53. Glow Recipe

$1,361,869

54. Drunk Elephant

$1,285,604

55. CeraVe

$1,254,083

56. L'Occitane en Provence

$1,179,938

57. Kiehl's

$1,137,550

58. La Roche-Posay

$1,056,801

59. Caudalie

$984,095

60. Dior (Skincare)

$974,619

61. Charlotte Tilbury

$13,159,118

62. NARS

$9,008,104

63. MAC

$7,554,280

64. Dior (Cosmetics)

$6,832,290

65. Rare Beauty

$5,945,581

66. NYX Professional Makeup

$5,493,035

67. Huda Beauty

$5,356,419

68. Benefit

$5,322,788

69. Anastasia Beverly Hills

$5,007,733

70. Fenty Beauty

$4,792,977

71. Rituals

$1,175,749

72. Caudalie

$1,076,902

73. L'Occitane en Provence

$850,193

74. Typology

$796,936

75. La Provençale Bio

$656,473

76. Laneige

$646,778

77. Erborian

$634,552

78. Nivea

$634,268

79. Sanoflore

$589,771

80. L'Oréal Paris (Skincare)

$577,634

81. NYX Professional Makeup

$3,700,973

82. Dior (Cosmetics)

$3,593,805

83. Charlotte Tilbury

$3,323,216

84. MAC

$2,907,010

85. Benefit

$2,331,464

86. Fenty Beauty

$2,294,693

87. Yves Rocher

$2,052,485

88. Make Up For Ever

$1,797,482

89. Maybelline

$1,784,939

90. Sephora Collection

$1,669,881

91. Rituals

$3,830,178

92. Elemis

$3,394,817

93. La Roche-Posay

$3,144,533

94. Kiehl's

$2,663,671

95. Caudalie

$2,598,298

96. L'Occitane en Provence

$2,318,167

97. Drunk Elephant

$2,180,399

98. Nivea

$2,132,856

99. Yepoda

$2,008,759

100. L'Oréal Paris (Skincare)

$2,008,489

101. Charlotte Tilbury

$21,085,193

102. Dior (Cosmetics)

$19,047,260

103. MAC

$14,947,852

104. NYX Professional Makeup

$13,212,306

105. Benefit

$11,969,668

106. NARS

$11,925,061

107. Fenty Beauty

$9,073,804

108. Saint Laurent (YSL) (Cosmetics)

$8,959,585

109. Rare Beauty

$8,486,480

110. Huda Beauty

$8,137,938

Total Creators

The total number of creators that posted about your brand this month.

1. Charlotte Tilbury

3,774

2. ColourPop

2,459

3. Rare Beauty

2,648

4. NYX Professional Makeup

2,877

5. MAC

3,057

6. Dior (Cosmetics)

2,559

7. Fenty Beauty

3,505

8. Anastasia Beverly Hills

2,891

9. Benefit

2,375

10. E.L.F.

2,208

11. Redken

1,295

12. Olaplex

1,284

13. K18 Hair

715

14. Schwarzkopf Professional

501

15. Living Proof

573

16. Gisou

518

17. Ouai

751

18. Kérastase

440

19. Moroccanoil

496

20. Wella

455

21. Drunk Elephant

1,084

22. Elemis

1,147

23. La Roche-Posay

947

24. Tatcha

963

25. Glow Recipe

1,036

26. Laneige

1,185

27. Vaseline

301

28. CeraVe

615

29. Caudalie

841

30. Summer Fridays

963

31. Fashion Nova

2,725

32. Nike

5,030

33. SHEIN

3,566

34. Zara

5,140

35. H&M

3,913

36. Alo Yoga

1,990

37. Adidas

2,397

38. Skims

2,338

39. Gymshark

909

40. Abercrombie & Fitch

2,478

41. Dior (Fashion)

3,042

42. Chanel (Fashion)

3,214

43. Louis Vuitton

2,734

44. Gucci (Fashion)

3,255

45. Saint Laurent (YSL) (Fashion)

2,481

46. Prada

2,997

47. Valentino

1,772

48. Vivienne Westwood

2,450

49. Jacquemus

1,137

50. Tiffany & Co.

1,068

51. Elemis

554

52. Tatcha

245

53. Glow Recipe

156

54. Drunk Elephant

206

55. CeraVe

217

56. L'Occitane en Provence

340

57. Kiehl's

266

58. La Roche-Posay

282

59. Caudalie

210

60. Dior (Skincare)

67

61. Charlotte Tilbury

1,722

62. NARS

1,046

63. MAC

1,145

64. Dior (Cosmetics)

698

65. Rare Beauty

384

66. NYX Professional Makeup

570

67. Huda Beauty

543

68. Benefit

558

69. Anastasia Beverly Hills

574

70. Fenty Beauty

714

71. Rituals

170

72. Caudalie

159

73. L'Occitane en Provence

185

74. Typology

184

75. La Provençale Bio

104

76. Laneige

103

77. Erborian

126

78. Nivea

66

79. Sanoflore

96

80. L'Oréal Paris (Skincare)

39

81. NYX Professional Makeup

218

82. Dior (Cosmetics)

353

83. Charlotte Tilbury

338

84. MAC

385

85. Benefit

208

86. Fenty Beauty

206

87. Yves Rocher

232

88. Make Up For Ever

124

89. Maybelline

155

90. Sephora Collection

151

91. Rituals

647

92. Elemis

668

93. La Roche-Posay

564

94. Kiehl's

587

95. Caudalie

567

96. L'Occitane en Provence

622

97. Drunk Elephant

384

98. Nivea

283

99. Yepoda

163

100. L'Oréal Paris (Skincare)

178

101. Charlotte Tilbury

2,733

102. Dior (Cosmetics)

1,817

103. MAC

2,318

104. NYX Professional Makeup

1,377

105. Benefit

1,344

106. NARS

1,519

107. Fenty Beauty

1,248

108. Saint Laurent (YSL) (Cosmetics)

1,102

109. Rare Beauty

707

110. Huda Beauty

862

Total Posts

The total number of creator posts that mentioned your brand this month.

1. Charlotte Tilbury

9,489

2. ColourPop

10,129

3. Rare Beauty

7,514

4. NYX Professional Makeup

8,285

5. MAC

8,160

6. Dior (Cosmetics)

6,539

7. Fenty Beauty

7,648

8. Anastasia Beverly Hills

7,191

9. Benefit

7,585

10. E.L.F.

5,964

11. Redken

6,143

12. Olaplex

3,691

13. K18 Hair

2,923

14. Schwarzkopf Professional

2,644

15. Living Proof

888

16. Gisou

999

17. Ouai

1,222

18. Kérastase

1,244

19. Moroccanoil

1,443

20. Wella

2,013

21. Drunk Elephant

2,422

22. Elemis

2,294

23. La Roche-Posay

1,953

24. Tatcha

1,832

25. Glow Recipe

2,175

26. Laneige

2,040

27. Vaseline

466

28. CeraVe

1,176

29. Caudalie

1,554

30. Summer Fridays

1,679

31. Fashion Nova

11,803

32. Nike

16,348

33. SHEIN

11,060

34. Zara

11,504

35. H&M

8,696

36. Alo Yoga

7,850

37. Adidas

6,619

38. Skims

4,656

39. Gymshark

3,711

40. Abercrombie & Fitch

6,923

41. Dior (Fashion)

7,422

42. Chanel (Fashion)

9,172

43. Louis Vuitton

6,084

44. Gucci (Fashion)

6,921

45. Saint Laurent (YSL) (Fashion)

5,315

46. Prada

6,103

47. Valentino

4,552

48. Vivienne Westwood

4,438

49. Jacquemus

2,690

50. Tiffany & Co.

2,338

51. Elemis

1,473

52. Tatcha

438

53. Glow Recipe

305

54. Drunk Elephant

496

55. CeraVe

400

56. L'Occitane en Provence

1,140

57. Kiehl's

556

58. La Roche-Posay

520

59. Caudalie

380

60. Dior (Skincare)

90

61. Charlotte Tilbury

5,014

62. NARS

2,636

63. MAC

2,938

64. Dior (Cosmetics)

1,645

65. Rare Beauty

1,112

66. NYX Professional Makeup

1,551

67. Huda Beauty

1,203

68. Benefit

1,391

69. Anastasia Beverly Hills

1,534

70. Fenty Beauty

1,415

71. Rituals

429

72. Caudalie

416

73. L'Occitane en Provence

591

74. Typology

474

75. La Provençale Bio

341

76. Laneige

170

77. Erborian

235

78. Nivea

157

79. Sanoflore

329

80. L'Oréal Paris (Skincare)

63

81. NYX Professional Makeup

851

82. Dior (Cosmetics)

1,097

83. Charlotte Tilbury

860

84. MAC

942

85. Benefit

774

86. Fenty Beauty

561

87. Yves Rocher

915

88. Make Up For Ever

262

89. Maybelline

522

90. Sephora Collection

373

91. Rituals

1,937

92. Elemis

1,756

93. La Roche-Posay

1,099

94. Kiehl's

1,604

95. Caudalie

1,176

96. L'Occitane en Provence

1,989

97. Drunk Elephant

841

98. Nivea

600

99. Yepoda

622

100. L'Oréal Paris (Skincare)

287

101. Charlotte Tilbury

7,561

102. Dior (Cosmetics)

4,942

103. MAC

5,831

104. NYX Professional Makeup

4,094

105. Benefit

3,783

106. NARS

3,801

107. Fenty Beauty

2,649

108. Saint Laurent (YSL) (Cosmetics)

2,719

109. Rare Beauty

1,798

110. Huda Beauty

1,877

EMV Per Creator

The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.

1. Charlotte Tilbury

$8,658

2. ColourPop

$12,677

3. Rare Beauty

$11,499

4. NYX Professional Makeup

$8,543

5. MAC

$7,618

6. Dior (Cosmetics)

$8,996

7. Fenty Beauty

$6,340

8. Anastasia Beverly Hills

$6,832

9. Benefit

$8,207

10. E.L.F.

$8,367

11. Redken

$5,616

12. Olaplex

$5,474

13. K18 Hair

$7,565

14. Schwarzkopf Professional

$8,345

15. Living Proof

$6,440

16. Gisou

$6,900

17. Ouai

$4,387

18. Kérastase

$6,924

19. Moroccanoil

$5,442

20. Wella

$5,358

21. Drunk Elephant

$6,346

22. Elemis

$5,732

23. La Roche-Posay

$6,211

24. Tatcha

$6,066

25. Glow Recipe

$5,459

26. Laneige

$4,686

27. Vaseline

$14,557

28. CeraVe

$6,759

29. Caudalie

$4,907

30. Summer Fridays

$3,776

31. Fashion Nova

$32,659

32. Nike

$12,178

33. SHEIN

$10,444

34. Zara

$6,996

35. H&M

$6,616

36. Alo Yoga

$12,728

37. Adidas

$10,562

38. Skims

$9,148

39. Gymshark

$22,583

40. Abercrombie & Fitch

$7,191

41. Dior (Fashion)

$9,569

42. Chanel (Fashion)

$7,710

43. Louis Vuitton

$8,210

44. Gucci (Fashion)

$6,594

45. Saint Laurent (YSL) (Fashion)

$8,496

46. Prada

$7,004

47. Valentino

$11,151

48. Vivienne Westwood

$7,387

49. Jacquemus

$10,534

50. Tiffany & Co.

$9,886

51. Elemis

$5,387

52. Tatcha

$5,958

53. Glow Recipe

$8,730

54. Drunk Elephant

$6,241

55. CeraVe

$5,779

56. L'Occitane en Provence

$3,470

57. Kiehl's

$4,277

58. La Roche-Posay

$3,748

59. Caudalie

$4,686

60. Dior (Skincare)

$14,547

61. Charlotte Tilbury

$7,642

62. NARS

$8,612

63. MAC

$6,598

64. Dior (Cosmetics)

$9,788

65. Rare Beauty

$15,483

66. NYX Professional Makeup

$9,637

67. Huda Beauty

$9,864

68. Benefit

$9,539

69. Anastasia Beverly Hills

$8,724

70. Fenty Beauty

$6,713

71. Rituals

$6,916

72. Caudalie

$6,773

73. L'Occitane en Provence

$4,596

74. Typology

$4,331

75. La Provençale Bio

$6,312

76. Laneige

$6,279

77. Erborian

$5,036

78. Nivea

$9,610

79. Sanoflore

$6,143

80. L'Oréal Paris (Skincare)

$14,811

81. NYX Professional Makeup

$16,977

82. Dior (Cosmetics)

$10,181

83. Charlotte Tilbury

$9,832

84. MAC

$7,551

85. Benefit

$11,209

86. Fenty Beauty

$11,139

87. Yves Rocher

$8,847

88. Make Up For Ever

$14,496

89. Maybelline

$11,516

90. Sephora Collection

$11,059

91. Rituals

$5,920

92. Elemis

$5,082

93. La Roche-Posay

$5,575

94. Kiehl's

$4,538

95. Caudalie

$4,583

96. L'Occitane en Provence

$3,727

97. Drunk Elephant

$5,678

98. Nivea

$7,537

99. Yepoda

$12,324

100. L'Oréal Paris (Skincare)

$11,284

101. Charlotte Tilbury

$7,715

102. Dior (Cosmetics)

$10,483

103. MAC

$6,449

104. NYX Professional Makeup

$9,595

105. Benefit

$8,906

106. NARS

$7,851

107. Fenty Beauty

$7,271

108. Saint Laurent (YSL) (Cosmetics)

$8,130

109. Rare Beauty

$12,004

110. Huda Beauty

$9,441

Posts Per Creator

The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.

1. Charlotte Tilbury

2.5

2. ColourPop

4.1

3. Rare Beauty

2.8

4. NYX Professional Makeup

2.9

5. MAC

2.7

6. Dior (Cosmetics)

2.6

7. Fenty Beauty

2.2

8. Anastasia Beverly Hills

2.5

9. Benefit

3.2

10. E.L.F.

2.7

11. Redken

4.7

12. Olaplex

2.9

13. K18 Hair

4.1

14. Schwarzkopf Professional

5.3

15. Living Proof

1.5

16. Gisou

1.9

17. Ouai

1.6

18. Kérastase

2.8

19. Moroccanoil

2.9

20. Wella

4.4

21. Drunk Elephant

2.2

22. Elemis

2.0

23. La Roche-Posay

2.1

24. Tatcha

1.9

25. Glow Recipe

2.1

26. Laneige

1.7

27. Vaseline

1.5

28. CeraVe

1.9

29. Caudalie

1.8

30. Summer Fridays

1.7

31. Fashion Nova

4.3

32. Nike

3.3

33. SHEIN

3.1

34. Zara

2.2

35. H&M

2.2

36. Alo Yoga

3.9

37. Adidas

2.8

38. Skims

2.0

39. Gymshark

4.1

40. Abercrombie & Fitch

2.8

41. Dior (Fashion)

2.4

42. Chanel (Fashion)

2.9

43. Louis Vuitton

2.2

44. Gucci (Fashion)

2.1

45. Saint Laurent (YSL) (Fashion)

2.1

46. Prada

2.0

47. Valentino

2.6

48. Vivienne Westwood

1.8

49. Jacquemus

2.4

50. Tiffany & Co.

2.2

51. Elemis

2.7

52. Tatcha

1.8

53. Glow Recipe

2.0

54. Drunk Elephant

2.4

55. CeraVe

1.8

56. L'Occitane en Provence

3.4

57. Kiehl's

2.1

58. La Roche-Posay

1.8

59. Caudalie

1.8

60. Dior (Skincare)

1.3

61. Charlotte Tilbury

2.9

62. NARS

2.5

63. MAC

2.6

64. Dior (Cosmetics)

2.4

65. Rare Beauty

2.9

66. NYX Professional Makeup

2.7

67. Huda Beauty

2.2

68. Benefit

2.5

69. Anastasia Beverly Hills

2.7

70. Fenty Beauty

2.0

71. Rituals

2.5

72. Caudalie

2.6

73. L'Occitane en Provence

3.2

74. Typology

2.6

75. La Provençale Bio

3.3

76. Laneige

1.7

77. Erborian

1.9

78. Nivea

2.4

79. Sanoflore

3.4

80. L'Oréal Paris (Skincare)

1.6

81. NYX Professional Makeup

3.9

82. Dior (Cosmetics)

3.1

83. Charlotte Tilbury

2.5

84. MAC

2.4

85. Benefit

3.7

86. Fenty Beauty

2.7

87. Yves Rocher

3.9

88. Make Up For Ever

2.1

89. Maybelline

3.4

90. Sephora Collection

2.5

91. Rituals

3.0

92. Elemis

2.6

93. La Roche-Posay

1.9

94. Kiehl's

2.7

95. Caudalie

2.1

96. L'Occitane en Provence

3.2

97. Drunk Elephant

2.2

98. Nivea

2.1

99. Yepoda

3.8

100. L'Oréal Paris (Skincare)

1.6

101. Charlotte Tilbury

2.8

102. Dior (Cosmetics)

2.7

103. MAC

2.5

104. NYX Professional Makeup

3.0

105. Benefit

2.8

106. NARS

2.5

107. Fenty Beauty

2.1

108. Saint Laurent (YSL) (Cosmetics)

2.5

109. Rare Beauty

2.5

110. Huda Beauty

2.2

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