The Top 10 Leaderboard

Industry highlights, every month.

A clear view into the performance metrics of social media’s top brands. Check out this month's highlight reel, or jump straight to the Top 10 Leaderboard to see which brands thrived thanks to impactful influencer marketing strategies.

October at a Glance

$899.4M

EMV generated by

131.3k

creators for

551 Cosmetics


brands

October at a Glance

$220.6M

EMV generated by

33.2k

creators for

431 Cosmetics


brands

October at a Glance

$75.8M

EMV generated by

7.2k

creators for

294 Cosmetics


brands

October at a Glance

$394.4M

EMV generated by

57.9k

creators for

474 Cosmetics


brands

October ’22

Monthly Ranking

U.S. / Cosmetics

Total EMV

Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of social engagement with digital earned media.

1. ColourPop

$36,670,859

2. NYX Professional Makeup

$31,911,172

3. Fenty Beauty

$28,010,944

4. Charlotte Tilbury

$27,018,083

5. Anastasia Beverly Hills

$23,299,880

6. MAC

$23,269,773

7. Morphe

$21,912,241

8. Rare Beauty

$19,602,292

9. NARS

$19,269,037

10. Mehron Makeup

$18,253,209

11. Redken

$9,173,012

12. Olaplex

$7,533,044

13. Schwarzkopf Professional

$5,970,650

14. K18 Hair

$4,631,491

15. Amika

$3,505,463

16. Wella

$3,249,174

17. Kérastase

$3,137,481

18. Living Proof

$2,741,718

19. Oribe

$2,501,037

20. Schwarzkopf

$2,173,968

21. Drunk Elephant

$7,477,071

22. Elemis

$6,403,135

23. Glow Recipe

$5,230,225

24. La Roche-Posay

$5,219,813

25. Tatcha

$5,084,814

26. Laneige

$4,592,185

27. TULA

$4,285,621

28. Caudalie

$4,236,279

29. Summer Fridays

$4,104,014

30. Neutrogena (Skincare)

$3,347,425

31. Fashion Nova

$117,354,406

32. Nike

$58,664,760

33. Adidas

$58,124,328

34. Zara

$40,394,293

35. SHEIN

$40,341,433

36. Yeezy

$24,874,392

37. H&M

$23,784,005

38. Alo Yoga

$23,582,384

39. Gymshark

$21,263,318

40. PrettyLittleThing

$19,263,317

41. Balenciaga

$48,831,838

42. Louis Vuitton

$33,311,070

43. Chanel (Fashion)

$29,968,471

44. Valentino

$28,212,853

45. Dior (Fashion)

$24,599,093

46. Gucci (Fashion)

$24,564,113

47. Prada

$23,271,429

48. Saint Laurent (YSL) (Fashion)

$18,053,220

49. Versace

$14,234,427

50. Hermès

$13,734,076

51. Elemis

$2,929,261

52. L'Oréal Paris (Skincare)

$1,413,021

53. La Roche-Posay

$1,272,162

54. Drunk Elephant

$1,057,964

55. REN Skincare

$1,048,083

56. Glow Recipe

$1,039,195

57. Kiehl's

$961,209

58. Tatcha

$854,817

59. The Inkey List

$825,651

60. Wild

$771,007

61. Charlotte Tilbury

$11,729,610

62. MAC

$9,468,827

63. NARS

$8,776,782

64. NYX Professional Makeup

$8,227,769

65. Revolution Beauty

$6,209,863

66. Fenty Beauty

$6,104,208

67. Morphe

$6,093,724

68. Anastasia Beverly Hills

$5,795,632

69. Huda Beauty

$5,711,054

70. BPerfect Cosmetics

$5,530,468

71. Caudalie

$1,387,525

72. Erborian

$1,062,040

73. Typology

$964,749

74. L'Occitane en Provence

$888,695

75. L'Oréal Paris (Skincare)

$846,172

76. Drunk Elephant

$824,805

77. La Roche-Posay

$814,400

78. HelloBody

$674,672

79. Avène

$656,390

80. Rituals

$567,532

81. NYX Professional Makeup

$5,692,859

82. Sephora Collection

$4,172,920

83. P. Louise Makeup Academy

$2,920,702

84. Fenty Beauty

$2,745,015

85. Anastasia Beverly Hills

$2,719,035

86. Dior (Cosmetics)

$2,448,049

87. Mehron Makeup

$2,434,139

88. Kiko

$2,413,374

89. MAC

$2,359,909

90. Charlotte Tilbury

$2,204,857

91. Caudalie

$3,557,659

92. Elemis

$3,514,504

93. La Roche-Posay

$3,471,280

94. L'Oréal Paris (Skincare)

$3,466,435

95. Nivea

$2,666,983

96. Drunk Elephant

$2,563,390

97. Kiehl's

$2,116,737

98. Erborian

$1,954,700

99. Yepoda

$1,948,745

100. Rituals

$1,942,608

101. NYX Professional Makeup

$18,515,657

102. Charlotte Tilbury

$18,413,452

103. MAC

$16,439,966

104. NARS

$11,609,861

105. Dior (Cosmetics)

$10,733,224

106. Fenty Beauty

$10,334,811

107. Benefit

$10,328,636

108. Anastasia Beverly Hills

$9,961,742

109. Huda Beauty

$9,365,036

110. Revolution Beauty

$8,700,307

Total Creators

The total number of creators that posted about your brand this month.

1. ColourPop

2,781

2. NYX Professional Makeup

3,194

3. Fenty Beauty

4,002

4. Charlotte Tilbury

3,761

5. Anastasia Beverly Hills

2,899

6. MAC

3,260

7. Morphe

2,277

8. Rare Beauty

2,487

9. NARS

2,650

10. Mehron Makeup

1,026

11. Redken

1,542

12. Olaplex

1,429

13. Schwarzkopf Professional

598

14. K18 Hair

810

15. Amika

725

16. Wella

570

17. Kérastase

502

18. Living Proof

699

19. Oribe

728

20. Schwarzkopf

326

21. Drunk Elephant

1,054

22. Elemis

1,032

23. Glow Recipe

1,154

24. La Roche-Posay

976

25. Tatcha

978

26. Laneige

1,164

27. TULA

547

28. Caudalie

913

29. Summer Fridays

1,078

30. Neutrogena (Skincare)

222

31. Fashion Nova

3,271

32. Nike

5,686

33. Adidas

4,503

34. Zara

6,130

35. SHEIN

4,548

36. Yeezy

1,098

37. H&M

4,254

38. Alo Yoga

1,795

39. Gymshark

854

40. PrettyLittleThing

1,732

41. Balenciaga

3,178

42. Louis Vuitton

3,321

43. Chanel (Fashion)

3,406

44. Valentino

2,214

45. Dior (Fashion)

2,797

46. Gucci (Fashion)

3,688

47. Prada

3,334

48. Saint Laurent (YSL) (Fashion)

2,509

49. Versace

1,439

50. Hermès

1,615

51. Elemis

559

52. L'Oréal Paris (Skincare)

120

53. La Roche-Posay

303

54. Drunk Elephant

183

55. REN Skincare

455

56. Glow Recipe

184

57. Kiehl's

206

58. Tatcha

280

59. The Inkey List

248

60. Wild

90

61. Charlotte Tilbury

1,806

62. MAC

1,387

63. NARS

1,210

64. NYX Professional Makeup

782

65. Revolution Beauty

888

66. Fenty Beauty

1,011

67. Morphe

684

68. Anastasia Beverly Hills

641

69. Huda Beauty

617

70. BPerfect Cosmetics

596

71. Caudalie

209

72. Erborian

215

73. Typology

244

74. L'Occitane en Provence

168

75. L'Oréal Paris (Skincare)

39

76. Drunk Elephant

123

77. La Roche-Posay

86

78. HelloBody

88

79. Avène

105

80. Rituals

109

81. NYX Professional Makeup

234

82. Sephora Collection

176

83. P. Louise Makeup Academy

33

84. Fenty Beauty

203

85. Anastasia Beverly Hills

171

86. Dior (Cosmetics)

266

87. Mehron Makeup

53

88. Kiko

232

89. MAC

310

90. Charlotte Tilbury

248

91. Caudalie

682

92. Elemis

687

93. La Roche-Posay

565

94. L'Oréal Paris (Skincare)

239

95. Nivea

271

96. Drunk Elephant

449

97. Kiehl's

464

98. Erborian

450

99. Yepoda

143

100. Rituals

430

101. NYX Professional Makeup

1,629

102. Charlotte Tilbury

2,733

103. MAC

2,469

104. NARS

1,651

105. Dior (Cosmetics)

1,468

106. Fenty Beauty

1,563

107. Benefit

1,356

108. Anastasia Beverly Hills

1,136

109. Huda Beauty

1,015

110. Revolution Beauty

1,199

Total Posts

The total number of creator posts that mentioned your brand this month.

1. ColourPop

12,049

2. NYX Professional Makeup

10,786

3. Fenty Beauty

9,951

4. Charlotte Tilbury

9,977

5. Anastasia Beverly Hills

8,765

6. MAC

8,939

7. Morphe

7,100

8. Rare Beauty

6,365

9. NARS

6,373

10. Mehron Makeup

5,833

11. Redken

7,477

12. Olaplex

4,430

13. Schwarzkopf Professional

3,476

14. K18 Hair

3,396

15. Amika

1,499

16. Wella

2,775

17. Kérastase

1,468

18. Living Proof

1,242

19. Oribe

2,084

20. Schwarzkopf

696

21. Drunk Elephant

2,915

22. Elemis

2,099

23. Glow Recipe

2,648

24. La Roche-Posay

1,864

25. Tatcha

1,859

26. Laneige

1,815

27. TULA

1,788

28. Caudalie

1,854

29. Summer Fridays

2,191

30. Neutrogena (Skincare)

343

31. Fashion Nova

15,465

32. Nike

18,269

33. Adidas

13,148

34. Zara

14,061

35. SHEIN

13,194

36. Yeezy

3,785

37. H&M

9,779

38. Alo Yoga

7,843

39. Gymshark

3,616

40. PrettyLittleThing

4,429

41. Balenciaga

8,405

42. Louis Vuitton

8,969

43. Chanel (Fashion)

9,493

44. Valentino

6,560

45. Dior (Fashion)

6,008

46. Gucci (Fashion)

7,951

47. Prada

6,878

48. Saint Laurent (YSL) (Fashion)

5,223

49. Versace

2,803

50. Hermès

4,687

51. Elemis

1,373

52. L'Oréal Paris (Skincare)

186

53. La Roche-Posay

583

54. Drunk Elephant

574

55. REN Skincare

1,040

56. Glow Recipe

363

57. Kiehl's

378

58. Tatcha

559

59. The Inkey List

469

60. Wild

273

61. Charlotte Tilbury

5,847

62. MAC

4,112

63. NARS

3,408

64. NYX Professional Makeup

3,098

65. Revolution Beauty

3,402

66. Fenty Beauty

2,349

67. Morphe

2,237

68. Anastasia Beverly Hills

1,949

69. Huda Beauty

1,669

70. BPerfect Cosmetics

3,089

71. Caudalie

580

72. Erborian

397

73. Typology

659

74. L'Occitane en Provence

456

75. L'Oréal Paris (Skincare)

83

76. Drunk Elephant

383

77. La Roche-Posay

197

78. HelloBody

324

79. Avène

192

80. Rituals

174

81. NYX Professional Makeup

1,227

82. Sephora Collection

645

83. P. Louise Makeup Academy

219

84. Fenty Beauty

641

85. Anastasia Beverly Hills

561

86. Dior (Cosmetics)

668

87. Mehron Makeup

382

88. Kiko

960

89. MAC

754

90. Charlotte Tilbury

680

91. Caudalie

1,885

92. Elemis

1,745

93. La Roche-Posay

1,172

94. L'Oréal Paris (Skincare)

423

95. Nivea

645

96. Drunk Elephant

1,281

97. Kiehl's

1,075

98. Erborian

858

99. Yepoda

565

100. Rituals

891

101. NYX Professional Makeup

6,103

102. Charlotte Tilbury

8,229

103. MAC

6,802

104. NARS

4,570

105. Dior (Cosmetics)

3,608

106. Fenty Beauty

3,618

107. Benefit

3,865

108. Anastasia Beverly Hills

3,332

109. Huda Beauty

2,646

110. Revolution Beauty

4,469

EMV Per Creator

The average amount of EMV that each creator in your community generated during a given time frame. Your creator potency is calculated by dividing your brand’s total EMV by your community size.

1. ColourPop

$13,186

2. NYX Professional Makeup

$9,991

3. Fenty Beauty

$6,999

4. Charlotte Tilbury

$7,184

5. Anastasia Beverly Hills

$8,037

6. MAC

$7,138

7. Morphe

$9,623

8. Rare Beauty

$7,882

9. NARS

$7,271

10. Mehron Makeup

$17,791

11. Redken

$5,949

12. Olaplex

$5,272

13. Schwarzkopf Professional

$9,984

14. K18 Hair

$5,718

15. Amika

$4,835

16. Wella

$5,700

17. Kérastase

$6,250

18. Living Proof

$3,922

19. Oribe

$3,435

20. Schwarzkopf

$6,669

21. Drunk Elephant

$7,094

22. Elemis

$6,205

23. Glow Recipe

$4,532

24. La Roche-Posay

$5,348

25. Tatcha

$5,199

26. Laneige

$3,945

27. TULA

$7,835

28. Caudalie

$4,640

29. Summer Fridays

$3,807

30. Neutrogena (Skincare)

$15,078

31. Fashion Nova

$35,877

32. Nike

$10,317

33. Adidas

$12,908

34. Zara

$6,590

35. SHEIN

$8,870

36. Yeezy

$22,654

37. H&M

$5,591

38. Alo Yoga

$13,138

39. Gymshark

$24,898

40. PrettyLittleThing

$11,122

41. Balenciaga

$15,366

42. Louis Vuitton

$10,030

43. Chanel (Fashion)

$8,799

44. Valentino

$12,743

45. Dior (Fashion)

$8,795

46. Gucci (Fashion)

$6,661

47. Prada

$6,980

48. Saint Laurent (YSL) (Fashion)

$7,195

49. Versace

$9,892

50. Hermès

$8,504

51. Elemis

$5,240

52. L'Oréal Paris (Skincare)

$11,775

53. La Roche-Posay

$4,199

54. Drunk Elephant

$5,781

55. REN Skincare

$2,303

56. Glow Recipe

$5,648

57. Kiehl's

$4,666

58. Tatcha

$3,053

59. The Inkey List

$3,329

60. Wild

$8,567

61. Charlotte Tilbury

$6,495

62. MAC

$6,827

63. NARS

$7,254

64. NYX Professional Makeup

$10,521

65. Revolution Beauty

$6,993

66. Fenty Beauty

$6,038

67. Morphe

$8,909

68. Anastasia Beverly Hills

$9,042

69. Huda Beauty

$9,256

70. BPerfect Cosmetics

$9,279

71. Caudalie

$6,639

72. Erborian

$4,940

73. Typology

$3,954

74. L'Occitane en Provence

$5,290

75. L'Oréal Paris (Skincare)

$21,697

76. Drunk Elephant

$6,706

77. La Roche-Posay

$9,470

78. HelloBody

$7,667

79. Avène

$6,251

80. Rituals

$5,207

81. NYX Professional Makeup

$24,328

82. Sephora Collection

$23,710

83. P. Louise Makeup Academy

$88,506

84. Fenty Beauty

$13,522

85. Anastasia Beverly Hills

$15,901

86. Dior (Cosmetics)

$9,203

87. Mehron Makeup

$45,927

88. Kiko

$10,402

89. MAC

$7,613

90. Charlotte Tilbury

$8,891

91. Caudalie

$5,217

92. Elemis

$5,116

93. La Roche-Posay

$6,144

94. L'Oréal Paris (Skincare)

$14,504

95. Nivea

$9,841

96. Drunk Elephant

$5,709

97. Kiehl's

$4,562

98. Erborian

$4,344

99. Yepoda

$13,628

100. Rituals

$4,518

101. NYX Professional Makeup

$11,366

102. Charlotte Tilbury

$6,737

103. MAC

$6,659

104. NARS

$7,032

105. Dior (Cosmetics)

$7,311

106. Fenty Beauty

$6,612

107. Benefit

$7,617

108. Anastasia Beverly Hills

$8,769

109. Huda Beauty

$9,227

110. Revolution Beauty

$7,256

Posts Per Creator

The average number of times that each creator in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.

1. ColourPop

4.0

2. NYX Professional Makeup

2.6

3. Fenty Beauty

2.4

4. Charlotte Tilbury

2.7

5. Anastasia Beverly Hills

2.6

6. MAC

2.6

7. Morphe

2.2

8. Rare Beauty

2.8

9. NARS

2.4

10. Mehron Makeup

2.4

11. Redken

4.8

12. Olaplex

3.2

13. Schwarzkopf Professional

5.3

14. K18 Hair

4.8

15. Amika

4.9

16. Wella

4.2

17. Kérastase

3.2

18. Living Proof

3.3

19. Oribe

1.7

20. Schwarzkopf

2.3

21. Drunk Elephant

2.2

22. Elemis

2.0

23. Glow Recipe

2.0

24. La Roche-Posay

2.2

25. Tatcha

3.1

26. Laneige

2.0

27. TULA

2.1

28. Caudalie

1.8

29. Summer Fridays

2.6

30. Neutrogena (Skincare)

2.1

31. Fashion Nova

5.0

32. Nike

3.1

33. Adidas

2.9

34. Zara

2.3

35. SHEIN

3.0

36. Yeezy

4.5

37. H&M

2.6

38. Alo Yoga

3.6

39. Gymshark

2.2

40. PrettyLittleThing

2.2

41. Balenciaga

2.3

42. Louis Vuitton

2.3

43. Chanel (Fashion)

2.2

44. Valentino

2.8

45. Dior (Fashion)

2.9

46. Gucci (Fashion)

2.4

47. Prada

2.2

48. Saint Laurent (YSL) (Fashion)

2.2

49. Versace

2.6

50. Hermès

2.2

51. Elemis

2.7

52. L'Oréal Paris (Skincare)

1.9

53. La Roche-Posay

2.4

54. Drunk Elephant

2.1

55. REN Skincare

2.4

56. Glow Recipe

2.0

57. Kiehl's

3.2

58. Tatcha

1.7

59. The Inkey List

1.8

60. Wild

1.4

61. Charlotte Tilbury

3.0

62. MAC

2.8

63. NARS

2.6

64. NYX Professional Makeup

2.8

65. Revolution Beauty

2.9

66. Fenty Beauty

2.9

67. Morphe

2.5

68. Anastasia Beverly Hills

2.2

69. Huda Beauty

5.1

70. BPerfect Cosmetics

3.3

71. Caudalie

2.8

72. Erborian

1.8

73. Typology

2.7

74. L'Occitane en Provence

2.7

75. L'Oréal Paris (Skincare)

2.1

76. Drunk Elephant

3.1

77. La Roche-Posay

2.3

78. HelloBody

3.7

79. Avène

1.8

80. Rituals

1.6

81. NYX Professional Makeup

5.2

82. Sephora Collection

3.7

83. P. Louise Makeup Academy

6.6

84. Fenty Beauty

3.2

85. Anastasia Beverly Hills

3.3

86. Dior (Cosmetics)

2.5

87. Mehron Makeup

7.2

88. Kiko

4.1

89. MAC

2.4

90. Charlotte Tilbury

2.7

91. Caudalie

2.8

92. Elemis

2.5

93. La Roche-Posay

2.1

94. L'Oréal Paris (Skincare)

1.8

95. Nivea

2.4

96. Drunk Elephant

2.9

97. Kiehl's

2.3

98. Erborian

1.9

99. Yepoda

4.0

100. Rituals

2.1

101. NYX Professional Makeup

3.7

102. Charlotte Tilbury

3.0

103. MAC

2.8

104. NARS

2.8

105. Dior (Cosmetics)

2.5

106. Fenty Beauty

2.3

107. Benefit

2.9

108. Anastasia Beverly Hills

2.9

109. Huda Beauty

2.6

110. Revolution Beauty

3.7

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