In 2023, the creator economy soared, intertwining with mainstream culture more than ever. Brands collaborated innovatively with creators across diverse platforms, making headlines in everything from Swift/Kelce-mania and RHODE Skin's rise, to the Barbie craze. This integration of creator culture into major news and pop culture marked a significant evolution in how stories are told and consumed.

CreatorIQ expanded its reach from sports to retail, aligning with the growing influencer marketing trends in these sectors, while continuing to strengthen its presence in beauty, fashion, and food & beverage. The year also saw a surge in short-form video popularity across platforms like TikTok, Instagram, Snapchat, and YouTube Shorts, with Instagram's Reels and Stories, and TikTok's viral potential leading the way. This trend, coupled with successful brand collaborations across various industries, sets an exciting stage for the creator economy in 2024.