CreatorIQ for Restaurant Brands Turn Creator Content into Sales
Guests are dining out less and brand loyalty is slipping. Winning back share means turning creator content into a scalable system, so every region, franchise, and agency partner works from the same playbook.
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Find the right local creators
Define what a “fit” creator looks like, then make that standard easy for every region to follow. With geo-targeted search, audience insights, and safety checks, local teams can quickly find voices who reach real guests nearby.
Build an always-on community
Enable teams to build lasting creator relationships instead of starting from scratch every time. A centralized CRM makes it easy for regions to re-engage proven partners and keep momentum growing.
Activate authentic content in-store
Turn launches and limited-time offers into can’t-miss stories. HQ sets the guardrails, and creators make the experience feel real for their followers.
Measure what matters
Go beyond likes and views. Standardize metrics like creator retention, share of engagement, and Earned Media Value (EMV) so results are consistent across every market.
Own your data
Bring everything into one system instead of juggling spreadsheets and agency reports. HQ has the full picture, while regions still move at speed.
Amplify what works
Don’t let strong posts stop at the creator’s feed. Secure rights upfront, boost top performers with paid, and repurpose them across your own channels.
