Webinar Replay Exploring Exclusivity: Should Your Creators See Other Brands?


Building creator partnerships is like dating: some creators practice brand monogamy, building a long-term partnership with a single organization. Others play the field, balancing multiple partnerships at once. 

Which relationship is best for your brand? 

The answer depends largely on your brand’s category. In this webinar, former Head of Data Innovation at L’Oréal Alexandre Emelianov and CreatorIQ Chief Strategy Officer Conor Begley present the findings of a new statistical analysis that examines how creator exclusivity impacts Earned Media Value (EMV). They’ll explain how this relationship varies across categories (including skincare, QSR, fashion, and more), and how these insights should inform brand strategy.