Influencer Marketing Hub Connect 2023: Recap
Influencer Marketing Hub once again brought together the leading professionals and companies in influencer marketing for the world’s greatest online event within the industry. It’s the event for sharp marketers looking to innovate and reinvigorate their marketing campaigns.
Our own Tim Sovay, Chief BD and Partnerships Officer, joined Influencer Marketing Hub Connect to discuss how to succeed on TikTok and what great creator-led marketing really looks like. Tim spoke alongside industry leaders from TikTok, Live Nation Entertainment, and Microsoft on game-changing creator-led marketing strategies.
Succeed on TikTok With Creator-Led Campaigns: Mobilize Consumers Throughout the Funnel
TikTok has changed the game for social, entertainment, marketing and more. Its vast, highly engaged audience offers brands reach at an unprecedented scale, and the ability to convert them into customers (as demonstrated by the rise of #TikTokMadeMeBuyIt). A key strategy? Using creator-led campaigns to stand out from the crowd.
- A guide to authentically working with creators to accelerate business outcomes
- Data-backed insights to improve creative performance
- Best-in-class brand case studies for effective creator-led marketing
What Industry-Leading Creator-Led Marketing Looks Like—and How Your Brand Can Emulate It
Across verticals and industries, game-changing creator-led marketing shares common patterns and principles. Media and Agency panelists discussed how to leverage creators as vehicles for their brands, and learn how your brand can harness the power of the creator economy.