Keynote
Samantha Kimmel - Creator/Creative Partnerships, TikTok
Sam leads Strategic Creator Partnerships at TikTok, building programs with best in class partners to ensure that all brands on TikTok are tapping into the creator economy. Sam is deeply passionate about creative and storytelling: she spent 7 years at creative advertising agencies and four years at Pinterest in Entertainment Partnerships before joining the TikTok team. She's worked with brands like HBO, Discovery, National Geographic, Comcast, Estee Lauder and P&G on award winning campaigns spanning Super Bowl commercials, global social media toolkits and everything in between. Sam lives in NYC.
Speakers
Yasmine H. Parrish, Head of Creator Partnerships l Baby, Body, & Home, The Honest Company
Yasmine H. Parrish is the Head of Creator Partnerships: Baby Body & Home at The Honest Company. She's passionate about innovation in influencer marketing and pushing the envelope on what's expected in partnerships. Yasmine is on a mission to curate what's cool and profitable in the baby and home space and showcase that inclusive marketing makes dollars and sense. She's originally from Atlanta, Georgia and a graduate of Howard University.
Gary Orellana, SVP of Influencer Marketing, Dentsu
Gary has 12+ years of experience in developing online marketing campaigns, Influencer marketing strategy, and media-enhanced brand activations. He currently serves as the figurehead of the Global Influencer Marketing Council within Dentsu Creative and leads a team consisting of 20+ influencer marketers within the organization. In 2022 he was listed as one of the top 30 Industry Pioneers in Influencer Marketing across the US. Throughout the course of his career, he has advised clients such as Airbnb, Ralph Lauren, YETI, Gucci, Burger King, Kroger, Cadillac, Truly, Live Nation, Disney, Univision, CAA, and H&M on developing strategic measurement frameworks, Influencer management operations, media forecasting, and the adoption of technology solutions.
Nick Mariano, VP of Brand Sales and Network, Bent Pixels
Nick Mariano is the SVP of business development at Bent Pixels. A 10+ year veteran in the digital video space, Nick oversees Bent Pixels’ creator network and network services divisions, while also playing leadership roles in branded content, tech development, and corporate strategy. He is a graduate of Babson College with a degree in business administration and a concentration in legal studies.
Guest Speakers
Erin Robinson, Content Creator, @ErinRobinson
Erin Robinson is a leading Creator, Writer, and Host + Executive Producer at Clevver TV, a leading source for pop culture, entertainment, and celebrity news, interviews, and more. She keeps followers up to date on all things entertainment across all of her social platforms, covering a variety of formats including home renovation, food, beauty, DIY, travel, and pop culture. Erin is one of Variety’s Famechanger honorees and was a contestant on CBS’ The Amazing Race season 28. She has worked with top brands including Amazon, Pantene, McDonalds, Malibu Rum, QuickBooks, and DiGiorno, amongst others.
Gabe Gordon, Partner & Co-Founder, Reach
Gabe Gordon is a social content innovator. As a Co-Founder of Reach Agency, he established the company in 2012 as a new type of agency created for digital video storytelling. Its underlying mission is to engage brands with a social generation.With 17 years of global experience, Gabe’s comprehensive marketing expertise spans influencer, social media, strategy, and entertainment. He’s a seasoned veteran across multiple categories including automotive, retail, CPG, tech, hospitality, and entertainment. He’s orchestrated impactful creative solutions for world-class brands including Disney, Nestlé, Clorox, PepsiCo, Anheuser-Busch In Bev, the National Football League (NFL), Google, GM, Wal-Mart, Marriott Hotels, and more.
Moderators
Conor Begley - Chief Strategy Officer, CreatorIQ
Conor Begley is the Co-founder Tribe Dynamics and Chief Strategy Officer at CreatorIQ. In September 2021, Tribe Dynamics was acquired by CreatorIQ to create the leading influencer marketing platform for the creator economy, bringing together influencer performance management and analytics solutions to help brands and businesses. Conor has been named one of the 100 Most Influential People in Influencer Marketing by Influence Weekly, and was recognized as one of the 100 Leaders of Tomorrow by St. Gallen’s Symposium.
Tim Sovay - Chief Business Development & Partnerships Officer, CreatorIQ
Tim Sovay currently serves as the Chief Business Development & Partnerships officer of CreatorIQ, the leading software platform for global brands & agencies to manage, measure, and scale their influencer marketing programs. Previously, Tim has served in senior roles at theAudience, Edelman, The Walt Disney Company, and Summit Entertainment. With over 15 years of experience at the forefront of innovation across digital and social media marketing, Tim's work has received recognition in the industry by the Cannes Lions, 4A's, The Webby Awards, MarTech Awards, and Influencer Marketing Awards.
Arda Mohamed - Director of Customer Success, CreatorIQ
Arda Mohamed is a Director of Customer Success at CreatorIQ and leads the customer experience team on the west coast and is responsible for helping CreatorIQ clients realize value through their partnership. Arda brings over 10 years of experience working in hyper-growth financial and marketing tech startups focusing on building brand awareness and driving growth.
