A Guide & Workbook For Selecting an Enterprise Influencer Marketing Platform
Whether you are just getting started with influencer marketing or up-leveling your program, selecting the right platform is a critical decision. This user-friendly guide and practical workbook contains a plethora of criteria to help you during the all-important selection process.
![Platform Buying Guide](https://www.creatoriq.com/hubfs/611a384e3bc9a04609acf184_Platform-Buying-Guide_Hero.png)
Use this guide to:
- Identify the right platform to drive measurable results for long-term influencer marketing success
- Learn what influencer marketing processes to follow and criteria to look for when choosing a platform that aligns with your goals and requirements
- Understand how platform governance and data impact your influencer strategy
- Discover what campaign management and reporting customisation to implement for streamlining your workflow
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"Considering a new influencer platform, upgrading your current platform or switching completely? CreatorIQ shares their insights and a plethora of criteria in this new resource to help you discover the best platform for growing and developing your influencer marketing program"
![Joele Forrester](https://www.creatoriq.com/hubfs/611a2999b730590737334b49_Joele-Forrester-TalkingInfluence.jpg)
Joele Forrester Digital Journalist, Talking Influence
How to Evaluate an Influencer Marketing Platform
Whether you are searching for a platform for the first time, upgrading from an entry-level platform, or switching enterprise platforms, this guide provides a comprehensive list of criteria.
![Table of Contents<br>](https://www.creatoriq.com/hubfs/611a3a0b8e332553deec5741_Platform-Buying-Guide_Image-1.png)
Table of Contents
Use this guide to consider:
- Your Long-term Influencer Marketing Strategy
- Important Industry Reviews & Rankings
- Governance, i.e., User Permission Levels, Customization, and Security
- All Things Data, i.e., Data Ownership & Data Science
- Platforms with Different Types of Services
- Searching for Influencers
- Vetting Influencers
- Influencer Recommendations and Approvals
- Campaign Management
- Measurement & Reporting
- Managing an Influencer Database (CRM)
- Integrations & APIs
Use this Guide as a Workbook...
Throughout the guide, look out for:
Pro-Tips: are things that experienced influencer marketing professionals know to investigate.
Questions to Ask: are literal questions to ask the platforms you are considering.
![Use this Guide as a Workbook...<br>](https://www.creatoriq.com/hubfs/611a3a70b2a5cd6380c5633e_Platform-Buying-Guide_Image-2.png)
![...or, Access the Selection Criteria/ RFP Template](https://www.creatoriq.com/hubfs/611a3a8d89cff2cec9d3e53d_Platform-Buying-Guide_Image-3.png)
...or, Access the Selection Criteria/ RFP Template
We’ve already turned this 20-page guide into a Google Sheet for you to easily download and use.
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Looking for additional resources?
Read Forrester’s Influencer Marketing Solutions evaluation:
The Forrester New Wave™ Report
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