Download this benchmark report and use these metrics to seamlessly measure your campaign’s performance and refine your strategy.
Benchmarks are broken out by:
- Creator Size
Comparing Benchmark Data from Q2 2020 to Q2 2021
TikTok engagement rates remained very high when compared to other popular platforms like Instagram
For mega influencers on Instagram, the average engagement rate was 0.35%, while on TikTok, mega influencers had an engagement rate of 11.83%. If engagement rate is essential to your strategy, TikTok should be a priority.
There was an increase in nano & micro engagement rates on Instagram, YouTube, and TikTok
Nano and micro influencers outperformed their engagement rates from the same quarter last year. If you aren’t working with micro and nano influencers already, consider a test as a piece of your strategy.
Influencers with more significant followings, i.e. mega influencers, saw a decrease in engagement rates
Mega influencers’ engagement rates decreased or remained flat on most platforms compared to Q2 2020. With engagement rates on the decline for influencers with large followings, consider how this impacts your strategy.