How to Truly Create Authenticity With Creator Marketing

This engaging panel brings together leaders from The Estée Lauder Companies, Nestlé, Pulse Advertising, and creator Riyadh Khalaf to unpack what authenticity really means in creator marketing—and how to achieve it. The group explores how long-term creator partnerships, open briefs, and clear brand values create space for storytelling that resonates. You’ll learn how to align internal guardrails with creator freedom, empower creators to craft content their way, and foster trust that drives better performance. With candid insights from both brand and creator perspectives, this session is a roadmap to fostering creator relationships that are real, strategic, and built to last.