Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
How to Truly Create Authenticity With Creator Marketing
This engaging panel brings together leaders from The Estée Lauder Companies, Nestlé, Pulse Advertising, and creator Riyadh Khalaf to unpack what authenticity really means in creator marketing—and how to achieve it. The group explores how long-term creator partnerships, open briefs, and clear brand values create space for storytelling that resonates. You’ll learn how to align internal guardrails with creator freedom, empower creators to craft content their way, and foster trust that drives better performance. With candid insights from both brand and creator perspectives, this session is a roadmap to fostering creator relationships that are real, strategic, and built to last.
Vasu Read
Regional Holistic Content Lead, Nestlé Europe
Sarah Jonas
Comms, Owned & Earned Content Senior Lead, Estee Lauder Companies
Riyadh Khalaf
Creator, BBC Morning Live Presenter, Master Chef Celebrity Winner
