The Classics, Reinvented: How Iconic Brands Keep it Fresh

This panel brings together leaders from NARS, Calvin Klein, Tommy Hilfiger, and HYLE Consulting to explore how legacy brands stay culturally relevant while honoring their iconic roots. The group unpacks how to navigate trends without losing identity, cast creators who feel like true extensions of the brand, and measure success through both retention and resonance. You’ll learn how heritage brands build long-term emotional connections, balance timelessness with timeliness, and leverage creators not just as influencers, but as authentic ambassadors. If you’re building for the long game, this conversation is your playbook.