Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
The Agency Advantage: Bridging Brands, Creators, & Culture
This insightful session spotlights how leading agencies like McCann, Publicis, and Dentsu are reshaping the creator marketing landscape by uniting brand strategy with cultural fluency. The panel explores how agencies are evolving from tactical executors to strategic partners—helping clients navigate creator selection, measure impact, and drive long-term brand equity. You’ll learn how top teams are using frameworks to match creators to brand voice, drive authentic content at scale, and guide CMOs through internal education and measurement transformation. It’s a must-watch for understanding how agencies add value at every stage of the creator marketing journey.
Crystal Malachias
Global Co-Managing Director, McCann Content Studios & Global Head of Influencer, McCann
Emily Hare
Global Influencer Lead, Publicis Groupe
Julie Chadwick
Managing Director of Dentsu Creative Manchester, Dentsu
