Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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CreatorIQ Connect City Tours are a series of exclusive hosted events bringing together top marketing decision-makers at the forefront of creator marketing for a morning of connection, community, and conversation.
These events explore topics on the forefront of creator marketing innovation spawning insight discussions on the future of the industry.
Interesting in attending? Reach out to a member of the CreatorIQ team to learn about a City Tour near you or sign up below to recieve news on upcoming events.
Agenda
9:00 a.m. Networking Breakfast
9:30 a.m. Opening Remarks by CreatorIQ
Sasha Wallace, Senior Director of Customer Success, CreatorIQ
9:40 a.m. The Creator Advantage: Staying Agile, Measured, and Market-Ready
Brit Starr, Chief Marketing Officer, CreatorIQ
10:00 a.m. Panel Discussion with Industry Experts
Hear from experts representing both the brands and agencies perspective around the state of creator marketing, and what's in store for the future.
Panelist:
Kenya Eldridge, Vice President Integrated Marketing, Shiseido
Haley Schluter, Head of Customer Engagement, Givenchy & Kenzo Parfums
Jeff Cucinell, EVP Digital Marketing, iHeartMedia
Moderator:
Rebecca Cianci, Senior Account Executive, CreatorIQ
10:45 a.m.Mimosa Break
Presented by:
11:15 a.m. Insights from TikTok
Ted Fernandez, Global Product Strategy Lead, TikTok
11:45 a.m. Interactive Roundtable Discussions
Share insights and learn something new! Gather in small groups for a deep-dive with fellow attendees on topics like creator marketing measurement & ROI, Partnering with creators in new ways, creator marketing workflows and using AI and creator marketing in times of shifting budgets and economic uncertainty.
12:30 p.m. Networking Lunch