Agenda

 

Networking Breakfast

 

Opening Remarks

Presenter: 

Conor Begley, Chief Strategy Officer, CreatorIQ

 

Global Brand Panel: 2023 Trends and Insights from the Experts

Moderator: 

Conor Begley, Chief Strategy Officer, CreatorIQ

Panelists: 

Angelic Vendette, Global Head of Marketing, Alo Yoga

Alanna Marder, Senior Director, Integrated Marketing & Communications, SEED BEAUTY

Sally Lee, Media Strategy & Marketing Acceleration, Unilever

Adrianna Aguilar-Juan, Senior Manager Influencer Relations, Ulta

 

How Creator-led Marketing shifts your Bottom Line: Proving your ROI in any Economic Climate

Presenter: 

Brit Starr, Senior Vice President Corporate Marketing, CreatorIQ

 

Buying into Creator Commerce: What Brands Should Know

Presenter: 

Samantha Kimmel, Global Creator Brand Partnerships, TikTok

 

About the Speakers

Panelists
Angelic Vendette - Global Head of Marketing, Alo Yoga
Angelic Vendette - Global Head of Marketing, Alo Yoga
Angelic Vendette is the Global Head of Marketing at Alo Yoga where she is leading highly successful teams and driving global marketing strategy and digital innovation. Vendette is focused on shaping conversations around the future of Retail including emerging technologies, web3, and immersive experiences. This entrepreneurial spirit led to her feature on the Forbes 2022 list of 50 Of The Most Entrepreneurial CMOs In Marketing Today. Career highlights include founding a successful digital marketing agency and having led campaigns with luxury retailers LVMH, Sephora and Holt Renfrew. Vendette is passionate about advocating for mental health and women’s rights.
Alanna Marder - Senior Director, Integrated Marketing & Communications, SEED BEAUTY
Alanna Marder - Senior Director, Integrated Marketing & Communications, SEED BEAUTY
Alanna Marder is the Sr. Director of Integrated Marketing + Communications at SEED Beauty, leading marketing efforts across all three brands in the portfolio (ColourPop, SOL Body and Fourth Ray Beauty). Her experience spans beauty, lifestyle and fashion industries with both luxury and accessible brands, as well as membership models.
Sally Lee - Media Strategy & Marketing Acceleration, Unilever
Sally Lee - Media Strategy & Marketing Acceleration, Unilever
Sally joins us from Unilever Prestige*, a business group formed in 2014 within Unilever compromised of 9 premium beauty brands spanning the Skincare, Haircare, and Color Cosmetics categories. She leads the portfolio’s media and influencer practice, working closely with each brand under the portfolio to develop and inspire data-driven, consumer first strategies. Previous to Unilever Prestige, she was with L’Oreal’s Luxury Division looking after the Couture Fragrance media business. *Unilever Prestige brands include Dermalogica, Kate Somerville, Murad, Paula’s Choice, Garancia, REN Clean Skincare, Tatcha, Hourglass Cosmetics and Living Proof.
Adrianna Aguilar-Juan - Senior Manager Influencer Relations, Ulta
Adrianna Aguilar-Juan - Senior Manager Influencer Relations, Ulta
Adrianna Aguilar-Juan is the Senior Influencer Manager at Ulta Beauty where she drives strategic influencer partnerships with a passionate understanding in the power of Public Relations, affiliate, social media e-commerce and in-person activations. In the age of de-influencing, she strongly believes influencers are here to stay- it’s not about who you work with but how you work with them. Her experience includes fashion, beauty and lifestyle supporting brand launches into Sephora, Nordstrom and ASOS.
Keynote
Samantha Kimmel - Global Creator Brand Partnerships, TikTok
Samantha Kimmel - Global Creator Brand Partnerships, TikTok
Sam leads Strategic Creator Partnerships at TikTok, building programs with best in class partners to ensure that all brands on TikTok are tapping into the creator economy. Sam is deeply passionate about creative and storytelling: she spent 7 years at creative advertising agencies and four years at Pinterest in Entertainment Partnerships before joining the TikTok team. She's worked with brands like HBO, Discovery, National Geographic, Comcast, Estee Lauder and P&G on award winning campaigns spanning Super Bowl commercials, global social media toolkits and everything in between. Sam lives in NYC.
Hosts
Conor Begley -  Chief Strategy Officer, CreatorIQ and Co-Founder, Tribe Dynamics
Conor Begley - Chief Strategy Officer, CreatorIQ and Co-Founder, Tribe Dynamics
Conor Begley is the Chief Strategy Officer at CreatorIQ and Co-founder of Tribe Dynamics. In September 2021, Tribe Dynamics was acquired by CreatorIQ to create the leading influencer marketing platform for the creator economy, bringing together influencer performance management and analytics solutions to help brands and businesses. Conor has been named one of the 100 Most Influential People in Influencer Marketing by Influence Weekly, and was recognized as one of the 100 Leaders of Tomorrow by St. Gallen’s Symposium.
Brit Starr - Senior Vice President Corporate Marketing, CreatorIQ
Brit Starr - Senior Vice President Corporate Marketing, CreatorIQ
Brit Starr is an Executive at CreatorIQ, the leading software platform for global brands & agencies to manage, measure, and scale their influencer marketing programs. Brit was previously Executive Vice President at Tribe Dynamics. Brit has over a decade of leadership experience in marketing and consulting at highly competitive, passion-driven consumer brands, including: Shiner Beer (one of the five largest craft beer brands in the U.S.), Guitar Center, Verve Coffee Roasters, Trulia, and Lyft.

In Partnership with 

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