How Gleam Futures Utilises CreatorIQ to Generate Uplift in Client Sales
Gleam Futures, the UK digital-first talent management agency that launched Zoella to fame, uses CreatorIQ as a 'first point of call' to measure campaign effectiveness.
“Success must be measured and benchmarked to be meaningful and we use platforms like CreatorIQ together with insights from the influencers as well as our own point of view to build a wider reporting mechanism. We’ve often seen influencer marketing have tangible sales uplift. The channel shouldn’t be treated as just for awareness.”