How Smart Program Scaling Helped Coach Find Itself ‘Amongst Friends’

When Coach founded its Coach Collective squad of brand ambassadors in 2020, the renowned luxury fashion brand was looking to move beyond transactional, pay-to-post creator relationships, and instead foster genuine collaboration with a new generation of advocates. Coach leveraged Tribe Dynamics (a CreatorIQ company) to scale its influencer marketing program and edge out its competition.

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“[The] platform helped us make strategic decisions on how to scale up our influencer marketing program to gain momentum on our competitors. Our Amongst Friends campaign ignited a new era for the Coach Collective, and continues to help Coach engage with the young Millennial and Gen Z audiences”
Derrin Woodhouse
Director, Global Influencer Marketing Relations + Strategy, COACH