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How Campaign Software Helped Calvin Klein's CK1 Palace drive $5.2M EMV

When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace proved a particularly ambitious undertaking. Thankfully, Calvin Klein used metrics and software developed by Tribe Dynamics, a CreatorIQ company, to ensure that CK1 Palace ranked as one of the brand’s strongest campaigns by Earned Media Value (EMV) to date.

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"[...] intricate tracking and complex metrics helped support our campaign launch in ways otherwise unattainable. [This] helped us develop insights, set new benchmarks, and establish relationships that we hope to capitalize on in the future."