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How Tribe Dynamics Helped Calvin Klein's CK1 Palace drive $5.2M EMV

When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace proved a particularly ambitious undertaking. Thankfully, Calvin Klein used metrics and software developed by Tribe Dynamics, a CreatorIQ company, to ensure that CK1 Palace ranked as one of the brand’s strongest campaigns by Earned Media Value (EMV) to date.

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"Tribe Dynamics’ intricate tracking and complex metrics helped support our campaign launch in ways otherwise unattainable. Using Tribe Dynamics helped us develop insights, set new benchmarks, and establish relationships that we hope to capitalize on in the future."