Session Replay Women in Leadership

CreatorIQ’s Chief Operating Officer Max Powers sat down with three powerful women—Beauty CEO Amanda Baldwin, Gregg Renfrew, founder of Beautycounter, and Christiane Pendarvis, Co-CEO of Pattern Beauty—to unpack their paths to success as the leaders behind today’s consumer-favorite brands. The panel emphasized the importance of humility, agility, and transparency in leadership, and discussed their approaches to uplifting talent, cultivating industry leaders, and the value of mentorship. Amanda, Gregg, and Christiane also emphasized the need for a safe space, empathy, and specificity in mentorship discussions.


Session Panelists

Amanda Baldwin_800

Amanda Baldwin
Beauty CEO

Voted “most likely to become a Fortune 500 CEO” while earning her MBA from Wharton, Amanda Baldwin now serves as CEO of innovative sun protection brand Supergoop!. Under her leadership, Supergoop! has grown over 30x, securing a majority investment from Blackstone Growth and earning Amanda E&Y’s Entrepreneur of the Year in 2022. Prior to Supergoop!, Amanda was a member of the operating team at L Catterton, and led marketing divisions at Dior Beauty and Clinique.
Gregg Renfrew_800

Gregg Renfrew
Founder, Beautycounter

Gregg Renfrew is the Founder of Beautycounter, an omnichannel brand leading a movement for better beauty and safer products. Often praised as a pioneer of the clean beauty movement, Gregg is well-known for her entrepreneurial spirit, as well as over a decade of experience in leadership.

Christiane Pendarvis_800

Christiane Pendarvis
CEO, Pattern Beauty (former President of Savage x Fenty)

Christiane Pendarvis is a customer-centric chief executive with 25 years of experience leading omni-channel and direct-to-consumer businesses at Fortune 500 brands. Currently the Co-CEO at Pattern Beauty (and formerly the Co-President of Rihanna’s Savage x Fenty), Christiane is a subject-matter expert in product development and turning insights into successful business strategies.

Max Powers_800

COO, CreatorIQ