Session Replay What Does Good Creator Marketing Look Like?

It's clear that creator marketing has become an integral component in successful marketing strategies. But what does good creator marketing really look like? Who's doing it well? And how do you measure success? Conor Begley, Co-Founder of Tribe Dynamics and Chief Strategy Officer at CreatorIQ, shares why it's important to foster growing creator communities, invest early in creators' careers, and prioritize long-term relationships to see long-term gains. He also reveals which notable brands have achieved remarkable success through influencer marketing, and how your brand can see similar results with the right strategies and support.


Session Panelists


Conor Begley
Chief Strategy Officer, CreatorIQ and Co-Founder, Tribe Dynamics

Conor Begley is the Chief Strategy Officer at CreatorIQ and Co-founder of Tribe Dynamics. In September 2021, Tribe Dynamics was acquired by CreatorIQ to create the leading influencer marketing platform for the creator economy, bringing together influencer performance management and analytics solutions to help brands and businesses. Conor has been named one of the 100 Most Influential People in Influencer Marketing by Influence Weekly, and was recognized as one of the 100 Leaders of Tomorrow by St. Gallen’s Symposium.