Session Replay Building Brands with Premium Talent Partnerships

Premium talent partnerships go beyond a fleeting post on social media. They have evolved into pivotal strategic relationships that amplify brand awareness and—if done well—can significantly shape a brand's trajectory. Moderated by Nathan Coyle, Global President of Influencer at IPG’s Mediabrands, our panelists Aron North, CMO of Mint Mobile, and Grammy-nominated artist and entrepreneur Kenna, highlighted the shift from traditional endorsement models to more collaborative, long-term relationships. The panel discussed the importance of aligning business objectives, understanding the talent's vision, and giving creative control to artists for authentic collaborations.

White_IPG mediabrands logo

Session Panelists

Aron North_800

Aron North
CMO, Mint Mobile

Aron North is the Chief Marketing Officer of Mint Mobile. Since joining Ka’ena, he has brought together fresh thinking and disruptive vision, leading to his being awarded Hottest Digital Marketer by Adweek. The force behind Mint Mobile, Aron has driven the business to a whopping 90,000%+ growth within its first five years.

Kenna Zemedkun
Grammy-Nominated Artist, Technologist, Founder, R&D

Kenna is an Ethiopian-born American musician, philanthropist, and technology creative. His track "Say Goodbye to Love" was nominated for Best Urban/Alternative Performance at the 2009 Grammy Awards.

Nathan Coyle_800

MODERATOR Nathan Coyle
Global President of Influencers at IPG’s Mediabrands