This week on Earned, Brit Starr sits down with Raashi Rosenberger, head of marketing for Meta Wearables for a compelling conversation on the intersection of technology, humanity, and innovation.
To start, Raashi shares how devices like Ray-Ban Meta AI are designed not to distract, but to deepen real-world connection—reducing screen time while enhancing everyday experiences through seamless AI integration. Drawing from her background in neuroscience, Raashi also unpacks how psychological principles shape modern marketing, especially when creators are involved. Together, she and Brit explore the growing role of creators in building authentic brand-audience relationships, and reflect on the future of tech that’s human-first by design.
Check out highlights from the episode below, or or tune into the podcast on Spotify, Apple Podcasts, or wherever you listen!
The following interview has been lightly edited for concision.
Raashi Rosenberger on technology and human connection: “There's no level of technology that's going to actually create those connections for us.”
Brit Starr: What is one thing that you are most excited about in the future? And then, what do you think we should watch out for?
Raashi Rosenberger: What I'm most excited about is being able to more clearly interact with the world around me and still have access to information. We're working moms, we have a lot going on. Essentially, creating a way for us to get more from that individual moment and also stay connected. So for me, I'm really excited for what that looks like. I don't know exactly what that's going to look like, but I'm excited for that moment where it almost feels like you're just able to have that more natural dip from technology to out of technology.
The thing that I think we should watch out for is, I believe in the power of technology, but I also believe that it's not going to save us. We are all still humans and prioritizing human connection feels so, so critical. There's no level of technology that's going to actually create those connections for us. So investing in other people, investing in the baseline vulnerability, telling your own stories, connecting with other people—that doesn't happen without a degree of bravery. It doesn't happen without a very strong sense of self. And I think that as a neuroscientist, as a marketer, and as a mom, it's something I spend a lot of time thinking about. How do we make sure that we are really connecting with the world around us, but we're not using technology as an escape?
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