Today is a momentous day for our company, our customers, and the influencer marketing industry at large.
We are excited to announce that Tribe Dynamics is joining forces with CreatorIQ, a move that brings together industry-leading performance management and analytics to create the definitive platform leader for the growing creator economy.
Both CreatorIQ and Tribe Dynamics are healthy, fast-growing companies, with mature and top-rated platforms in the influencer marketing space. At the time of acquisition, we were in a period of rapid growth, enjoying a 100% year-over-year increase in new bookings and a 110% net retention rate in the first half of 2021. This combination makes so much sense because it brings together Tribe Dynamics’ advanced analytics and benchmarking solutions—the industry standard for beauty and fashion brands like Estee Lauder, Fashion Nova, and LVMH—with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud.
We’re so humbled to be here after starting the company just under 10 years ago in 2012. Fast forward to today—50 premier clients, 250 employees and $90M raised between Tribe Dynamics and CreatorIQ—and we’re proud to raise the bar for what business leaders should expect from an influencer marketing platform.
We recently sat down with Igor Vaks, Founder & CEO of CreatorIQ, to help our community get to know this very special guest. In Earned Episode 34, we talk about everything from the importance of people and culture to Igor’s vision for the future of our industry.
Our companies are both rooted in advanced data science, analytics, and benchmarking. As we look ahead, we now have the unique opportunity to advance multiple models already trusted by leading marketers in beauty and fashion, as well as the ability to expand these models to every industry. Brands in all verticals need industry-standard models and data, along with a 360-degree view of performance. Our vision is to elevate the sophistication, expectations, and impact of the entire creator economy—not just today, but in the future.
Marketers will now have access to a comprehensive solution that will help them find, activate, manage, and measure their creator relationships. Better still, we expect no disruption to our current customers’ experience. Both companies will operate independently for the foreseeable future. Our primary focus is on serving all customers without interruption.
In the coming weeks and months, customers can expect to hear a lot more about the opportunities available to them. But if you have any questions or requests in the meantime, please don't hesitate to reach out to us.
A big thank you to our incredible team and customers for your part in the journey so far. Cheers to the next chapter!