CreatorIQ to Acquire #1 Influencer Marketing Analytics Platform Tribe Dynamics

Igor Vaks
Igor Vaks
Sep 21, 2021
CreatorIQ to Acquire #1 Influencer Marketing Analytics Platform Tribe Dynamics

Today we are excited to announce our agreement to acquire Tribe Dynamics. We are confident that combining forces with Tribe Dynamics will allow CreatorIQ to provide even better solutions for our 450+ customers, helping to advance the influencer marketing industry and the entire creator economy at large.

‍By way of introduction, Tribe Dynamics is an influencer marketing analytics platform whose advanced influencer analytics and benchmarking solutions have become the industry standard for brands like Estée Lauder, Fashion Nova, LVMH, and Gucci. Through this acquisition, we can extend Tribe Dynamics’ industry-leading measurement capabilities to additional industries while making those insights actionable through our Creator Intelligence Cloud.

This partnership raises the bar for what business leaders should expect from an influencer marketing platform.

Why Tribe Dynamics? Put simply, our companies share heritage rooted in advanced data science, analytics, and benchmarking. The acquisition of Tribe Dynamics provides CreatorIQ with a unique opportunity to advance multiple models already trusted by leading marketers in beauty & fashion - and the ability to expand these models to every industry that we currently serve.

Together, we will extend our leadership position as the largest global influencer marketing SaaS platform in terms of revenue, growth, data authority, and global expansion.

Tribe Dynamics adds a robust customer set in the beauty & fashion categories to the CreatorIQ family. The result is a broad customer base that spans a wide variety of industries and company sizes. This acquisition also bolsters CreatorIQ’s growing momentum as the market leader within the influencer marketing software industry. We recently announced another $40 million in new funding to further expand our e-commerce, data and measurement capabilities, and influencer marketing analytics, among others.

For our respective customers, this acquisition will provide an end-to-end solution for finding, activating, managing and measuring the impact of creator relationships. It will allow customers to apply industry-leading data science models and influencer analytics for a 360-degree view into influencer marketing campaign measurement, benchmarking, and reporting. Better still, there will be no disruption to our customers’ experience — no new interface to learn, no additional technology to adopt. Both companies will operate independently for the foreseeable future. Our primary focus is on serving all customers without interruption.

In the coming weeks and months, customers can expect to hear a lot more about the opportunities available to them. But if you have any questions or requests in the meantime, please don't hesitate to reach out to your Customer Success Manager.

But here’s the big picture… while this is an investment in growing CreatorIQ’s vision, strategy, and leadership, it also represents a milestone in the maturation of the entire creator economy.

The value of creators’ efforts shouldn’t only be measured by their ability to drive brand equity or last-click incremental sales alone.  The combination of brand perception, actionable performance metrics, and influencer analytics is necessary, allowing brands to optimize the performance of the creators they work with and, more importantly, deepen their relationships.

By acquiring Tribe Dynamics, CreatorIQ is leading the way to establish these standards and bring a new level of sophistication to the creator economy. This acquisition is about elevating the sophistication, expectations, and impact of the entire creator economy; not just today, but in the future.

Here’s to the journey ahead.