What makes creator-led marketing campaigns successful? What draws consumers to make purchase decisions based on content produced by creators? How do you measure all aspects of a creator-led marketing campaign?

Exploring recent studies from CreatorIQ and Forrester, this webinar will examine the role creators play as trusted advisors driving consumer affinities. The discussion will unveil research findings reviewing influencer marketing’s impact across a range of business outcomes, including customer satisfaction, engagement, and ROI. Doug Jensen, SVP of GTM at Estée Lauder Companies, will join the conversation to share his insights from winning creator-led campaigns and explore metrics that provide a look at the overall impact creators drive. 

 Featured Speakers:

• Doug Jensen, SVP GTM Analytics & Activation and Learning Center of Excellence at Estée Lauder Companies
• Kelsey Chickering, Principal Analyst at Forrester
• Tim Sovay, Chief Business Development & Partnerships Officer at CreatorIQ