With the global creator economy valued at $100B, there’s no question that influencer marketing is the single most impactful investment that brands can make in their overall marketing programs. While businesses of all types are achieving rapid growth through creator-led campaigns, media brands and agencies are leading the charge through innovative, data-driven initiatives.
In this webinar, Danielle Wiley, CEO of influencer marketing agency Sway Group, Cat Kulke, Senior Content Marketing Manager at CreatorIQ, and Arika Vissers, Customer Success Lead at CreatorIQ, explore the best practices that major players in the media and agency space are using to elevate their creator strategies—and their bottom lines.
