In Partnership With

Marketing leaders may be accustomed to influencer marketing operating as a siloed channel separate from paid efforts. But today’s most successful brands are integrating the two strategies via creator-led marketing. 

This webinar will explore the power of creator commerce on TikTok as a catalyst for driving sales and boosting ROI. Tim Sovay, CreatorIQ’s Chief Business Development & Partnerships Officer, will be joined by Sam Kimmel, Creator Partnerships Manager at TikTok, to discuss how creator-led advertising drives reach, advocacy, and, ultimately, sales. 

Key topics include:

• The rise of creator commerce and its impact on digital marketing.
• Matching objectives to the right creators and campaigns.
• Measuring the full-funnel ROI of creator commerce campaigns.
• Real-life case studies from brands deploying successful creator-led advertising.
• Nurturing a sustainable creator commerce ecosystem for long-term success.

Speakers 

• Samantha Kimmel, Global Creator Partnerships at TikTok
• Rachael Ryan, Global Research & Insights Manager, TikTok
• Tim Sovay, Chief Business Development & Partnerships Officer
  

Don't miss this opportunity to learn how to optimize your TikTok campaigns. Register now to discover best practices for successful influencer-marketing strategies.