Measuring the performance of your creator marketing is crucial—but it’s also one of the toughest challenges marketers face today. As creator marketing evolves, so should your measurement strategy.

That’s why we created this checklist: to help you take a smarter, more strategic approach to tracking and optimizing your creator programs. Whether you're looking to set better KPIs, understand your ROI, or benchmark against industry norms, this guide will walk you through the key steps.

We’ll cover:

• How to define clear, goal-aligned objectives across the full marketing funnel

• The right questions to ask to drive smarter reporting and strategy

• What factors to consider when benchmarking your performance

• How to interpret benchmark data and optimize based on what matters most

This checklist will give you a repeatable framework for setting measurable goals, understanding performance, and making more confident, data-informed decisions about your creator marketing programs.