AI With a Human Touch:
Building Better Creator Partnerships at Scale

This forward-looking panel explores how brands like Meta, Google, and CreatorIQ are integrating AI into creator marketing—without losing the human connection at its core. The group discusses how AI can enhance, rather than replace, the creative process by supporting content ideation, improving efficiency, and scaling partnership strategies. You’ll learn how to balance automation with authenticity, apply AI tools to streamline creator discovery and campaign execution, and navigate internal conversations about responsible AI adoption. Whether you're experimenting with wearables or just starting your AI journey, this session offers tactical advice and a strong reminder: creators are people first—and that should never be lost.