Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
The New Arena: Sports, Gaming, and Music in the Creator Economy
Fandom has always fueled culture—from stadiums to stages to streams. But in the creator economy, the ways fans connect to what they love are being rewritten. Artists, athletes, gamers, and streamers are no longer just performers; they’re creators building communities, movements, and new economies around their work.
This session brings together leaders to explore how creator-driven strategies are reshaping live music, sports, and gaming alike. Panelists will share how they balance authenticity with partnerships, unlock new monetization models, and connect with Gen Z and Gen Alpha fans who see music, sports, and gaming as core to their identity.
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Andy Lunique
Director of Global Influencer Marketing and Programs, Respawn Entertainment
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Samantha Sichel
Head of Social Product & Digital Innovation, Live Nation
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