The Creator ROI Equation

Likes and views can generate buzz, but they don’t always win budgets. Today’s most effective creator marketing leaders are moving far beyond vanity metrics to prove business impact, earn executive buy-in, and secure investment that scales. In this session, hear from experts at Ring, Netflix, and Acceleration Partners as they unpack how to align creator KPIs with broader marketing and business objectives, define success across the funnel, and navigate tighter budgets while still driving more results. Walk away with a clear framework for measuring what matters to prove the ROI of creator marketing.