Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Risk vs. Reward: Brand Safety and Suitability in Creator Partnerships
In creator marketing, you’re handing the keys to your brand over to a creator— even the most carefully planned partnership is a balance between opportunity and risk. Moose Toys’ VP of Global Marketing Communications, Liz Gramp, and Lowe's Head of Social Media & Influencer Marketing Jonathan Stanley will break down how they approach scalable brand safety while tailoring suitability standards to their unique values and audiences. From understanding the crucial difference between safety and suitability to leveraging platforms, AI, and workflows, this session will provide best practices for ensuring creator collaborations are not only safe, but also the right fit for your brand.
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Liz Grampp
VP, Global Marketing Communications, Moose Toys
Jonathan Stanley
Head of Social Media & Influencer Marketing, Lowe's
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